The facts are in – and they’re hard to argue with.
Video marketing is now the biggest and best way to reach your audience. We say that with confidence, because 80% of all online traffic now comes from video.
And, if your website contains videos, the average user will hang around for an average of 88% more time.
Over 1.8 billion users log into YouTube every month.
Your audience prefers to consume content when it’s in video form. But, not just any videos will do. You need to understand what users want, what keeps them around and what makes them convert. You need a YouTube advertising agency with the know-how.
Get in Touch With Our YouTube Expert Now
Let’s talk about getting you on-screen.
Dramatically Maximize Exposure
The options are almost endless when it comes to video.
Do you want to demonstrate your products, establish a brand image or promote a certain lifestyle?
Video can do all of that – and more. As the world’s second largest search engine, YouTube advertising significantly improves your exposure and drives even more qualified traffic to your site.
Impressive can merge YouTube into your digital strategy with ads that compel users to click through.
The only question left is – can you afford to skip it?
What Can a YouTube Advertising Agency do for You?
YouTube is certainly getting its moment in the spotlight and it’s not showing any signs of fading away.
Impressive YouTube advertising agency can tailor your ads based on your unique campaign, to get you:
More qualified traffic and therefore, more conversions
Increased exposure and engagement for your brand
A better way for customers to digest your content
An improved overall SEO strategy
A better ROI thanks to controlled advertising costs
It’s About More than Virality
Businesses across the US dream of going viral, but YouTube ads are about so much more than that.
What if we told you that video is now an essential part of the customer journey – and it can achieve things that simply getting famous fast cannot?
It’s about building relationships with your customers, educating users and turning them into buyers, and providing a better overall customer experience.
It’s about long-term gains that will keep you in the minds of your viewers, long after they’ve closed YouTube.
20% of all viewers exit a video in the first 10 seconds if it doesn’t grab them. A highly-focused YouTube video ads strategy keeps them around.
Want to Skyrocket Sales?
Innovation, creativity and data are at the core of our YouTube campaigns.
Impressive works with you to identify opportunities so you can take advantage of YouTube’s immense audience.
Through the power of customized campaigns, we generate relevant leads from converting ads. After a thorough analysis of your industry and competitors and a highly detailed and data-driven plan, we can increase your traffic by up to 350% – maybe even more!
As your campaign progresses, we’ll closely monitor and refine it to reach the largest possible audience and dedicate your budget in the best way.
Speak to us about a complete strategy developed for you, including YouTube advertising, Bing ads advertising and anything else that will contribute to your goals.
YouTube Advertising FAQs
What is YouTube Advertising?
YouTube advertising is a part of your Google Ads account and works on the same bidding system. There are a few different options available, including pre-roll videos that appear before other videos on YouTube, as well as video ads that appear alongside playing videos and in search results.
Is YouTube Advertising Effective?
As it’s been over ten years since YouTube advertising became available, users on the platform have come to expect them. This makes them less likely to be skipped in comparison to Facebook and other sites where their use is still relatively new. According to Animoto, 32% of YouTube users engage with branded content, and they become even more effective when you build a targeted plan. This means ensuring your content is pre-rolled on relevant videos or appears in similar search results.
Is YouTube Advertising Free?
Like other social media platforms, using YouTube is free. This includes setting up a channel and sharing your videos. When it comes to advertising on the platform, however, there is a cost involved that is dependent on your bidding strategy for your video positions.
Is YouTube Advertising Expensive?
As mentioned above, the cost of YouTube advertising is dependent on your bidding strategy. Rates will vary depending on your budget, the competition, your chosen ad type and the number of views. This means your average cost-per-view could range between 10 and 30 cents. Whether it’s considered cheap or expensive ultimately depends on whether you’re getting a good ROI.
When did YouTube Start Advertising?
YouTube was purchased by Google in 2006. Once acquired, they worked on a way to monetize a vast amount of video content available – and the vast number of daily users. By 2007 display advertising was available on the platform.
How do you do YouTube Advertising?
YouTube advertising is managed through your Google Ads account, and works in a similar manner to AdWords and the Google Display Network. This means you can choose your preferred daily budget and select your audience demographics. What type of audience you set depends on your goals; while a broad audience will gain more impressions (useful for brand awareness), a more specific audience will deliver better qualified leads. Once you’ve set up your ad specifications, you can then upload your video ad and get started.
What is YouTube Premium Advertising?
If you want to make sure you’re getting in front of the right people, YouTube Premium Advertising may be the right option for you. In 2017, YouTube added its “Google Preferred” program to its available advertising options. This means you can pair your video ads with top-performing content on YouTube.
What is YouTube In Stream Advertising?
In Stream Advertising describes the ads that play at the beginning of a YouTube video, also known as pre-roll videos. They automatically play, although a user has the option to skip the ad after 5 seconds, so it’s important that it’s engaging enough that they want to watch to the end. Don’t fret if people don’t watch all the way through, as you’ll only be charged for users who watch to the end, making it less risky to test new ideas.
Ready to Convert Like Crazy?
Find out more from Impressive’s YouTube specialists.
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"content": "<h2><b>What is YouTube Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube advertising is a part of your Google Ads account and works on the same bidding system. There are a few different options available, including pre-roll videos that appear before other videos on YouTube, as well as video ads that appear alongside playing videos and in search results.<\/span><\/p>\n<p> <\/p>\n<h2><b>Is YouTube Advertising Effective?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As it\u2019s been over ten years since YouTube advertising became available, users on the platform have come to expect them. This makes them less likely to be skipped in comparison to Facebook and other sites where their use is still relatively new. According to Animoto, 32% of YouTube users engage with branded content, and they become even more effective when you build a targeted plan. This means ensuring your content is pre-rolled on relevant videos or appears in similar search results.<\/span><\/p>\n<p> <\/p>\n<h2><b>Is YouTube Advertising Free?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like other social media platforms, using YouTube is free. This includes setting up a channel and sharing your videos. When it comes to advertising on the platform, however, there is a cost involved that is dependent on your bidding strategy for your video positions.<\/span><\/p>\n<p> <\/p>\n<h2><b>Is YouTube Advertising Expensive?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned above, the cost of YouTube advertising is dependent on your bidding strategy. Rates will vary depending on your budget, the competition, your chosen ad type and the number of views. This means your average cost-per-view could range between 10 and 30 cents. Whether it\u2019s considered cheap or expensive ultimately depends on whether you\u2019re getting a good ROI.<\/span><\/p>\n",
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"content": "<h2><b>When did YouTube Start Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube was purchased by Google in 2006. Once acquired, they worked on a way to monetize a vast amount of video content available \u2013 and the vast number of daily users. By 2007 display advertising was available on the platform.<\/span><\/p>\n<p> <\/p>\n<h2><b>How do you do YouTube Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube advertising is managed through your Google Ads account, and works in a similar manner to AdWords and the Google Display Network. This means you can choose your preferred daily budget and select your audience demographics. What type of audience you set depends on your goals; while a broad audience will gain more impressions (useful for brand awareness), a more specific audience will deliver better qualified leads. Once you\u2019ve set up your ad specifications, you can then upload your video ad and get started.<\/span><\/p>\n<p> <\/p>\n<h2><b>What is YouTube Premium Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to make sure you\u2019re getting in front of the right people, YouTube Premium Advertising may be the right option for you. In 2017, YouTube added its \u201cGoogle Preferred\u201d program to its available advertising options. This means you can pair your video ads with top-performing content on YouTube.<\/p>\n<p><\/span><\/p>\n<h2><b>What is YouTube In Stream Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In Stream Advertising describes the ads that play at the beginning of a YouTube video, also known as pre-roll videos. They automatically play, although a user has the option to skip the ad after 5 seconds, so it\u2019s important that it\u2019s engaging enough that they want to watch to the end. Don\u2019t fret if people don\u2019t watch all the way through, as you\u2019ll only be charged for users who watch to the end, making it less risky to test new ideas. <\/span><\/p>\n",
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