Youtube Advertising Agency for SMB and Corporates

Be Impossible to Switch Off

The facts are in – and they’re hard to argue with.

Video marketing is now the biggest and best way to reach your audience. We say that with confidence, because 80% of all online traffic now comes from video.

And, if your website contains videos, the average user will hang around for an average of 88% more time.

Over 1.8 billion users log into YouTube every month.

Your audience prefers to consume content when it’s in video form. But, not just any videos will do. You need to understand what users want, what keeps them around and what makes them convert. You need a YouTube advertising agency with the know-how.

Get in Touch With Our YouTube Expert Now

Let’s talk about getting you on-screen.

Dramatically Maximize Exposure

The options are almost endless when it comes to video.

Do you want to demonstrate your products, establish a brand image or promote a certain lifestyle?

Video can do all of that – and more. As the world’s second largest search engine, YouTube advertising significantly improves your exposure and drives even more qualified traffic to your site.

Impressive can merge YouTube into your digital strategy with ads that compel users to click through.

The only question left is – can you afford to skip it?

What Can a YouTube Advertising Agency do for You?

YouTube runs its paid advertising Artboard 92

YouTube is certainly getting its moment in the spotlight and it’s not showing any signs of fading away.

Partnering only with the best in the business, YouTube runs its paid advertising through Google AdWords, so it works in a similar way to Google Shopping ad setup and Google Display advertising.

Impressive YouTube advertising agency can tailor your ads based on your unique campaign, to get you:

More qualified traffic and therefore, more conversions
Increased exposure and engagement for your brand
A better way for customers to digest your content
An improved overall SEO strategy
A better ROI thanks to controlled advertising costs

It’s About More than Virality

Businesses across the US dream of going viral, but YouTube ads are about so much more than that.

What if we told you that video is now an essential part of the customer journey – and it can achieve things that simply getting famous fast cannot?

It’s about building relationships with your customers, educating users and turning them into buyers, and providing a better overall customer experience.

It’s about long-term gains that will keep you in the minds of your viewers, long after they’ve closed YouTube.

20% of all viewers exit a video in the first 10 seconds if it doesn’t grab them. A highly-focused YouTube video ads strategy keeps them around.

Want to Skyrocket Sales?

Innovation, creativity and data are at the core of our YouTube campaigns.

Impressive works with you to identify opportunities so you can take advantage of YouTube’s immense audience.

Through the power of customized campaigns, we generate relevant leads from converting ads. After a thorough analysis of your industry and competitors and a highly detailed and data-driven plan, we can increase your traffic by up to 350% – maybe even more!

As your campaign progresses, we’ll closely monitor and refine it to reach the largest possible audience and dedicate your budget in the best way.

Speak to us about a complete strategy developed for you, including YouTube advertising, Bing ads advertising and anything else that will contribute to your goals.

YouTube Advertising FAQs

What is YouTube Advertising?

YouTube advertising is a part of your Google Ads account and works on the same bidding system. There are a few different options available, including pre-roll videos that appear before other videos on YouTube, as well as video ads that appear alongside playing videos and in search results.

Is YouTube Advertising Effective?

As it’s been over ten years since YouTube advertising became available, users on the platform have come to expect them. This makes them less likely to be skipped in comparison to Facebook and other sites where their use is still relatively new. According to Animoto, 32% of YouTube users engage with branded content, and they become even more effective when you build a targeted plan. This means ensuring your content is pre-rolled on relevant videos or appears in similar search results.

Is YouTube Advertising Free?

Like other social media platforms, using YouTube is free. This includes setting up a channel and sharing your videos. When it comes to advertising on the platform, however, there is a cost involved that is dependent on your bidding strategy for your video positions.

Is YouTube Advertising Expensive?

As mentioned above, the cost of YouTube advertising is dependent on your bidding strategy. Rates will vary depending on your budget, the competition, your chosen ad type and the number of views. This means your average cost-per-view could range between 10 and 30 cents. Whether it’s considered cheap or expensive ultimately depends on whether you’re getting a good ROI.

When did YouTube Start Advertising?

YouTube was purchased by Google in 2006. Once acquired, they worked on a way to monetize a vast amount of video content available – and the vast number of daily users. By 2007 display advertising was available on the platform.

How do you do YouTube Advertising?

YouTube advertising is managed through your Google Ads account, and works in a similar manner to AdWords and the Google Display Network. This means you can choose your preferred daily budget and select your audience demographics. What type of audience you set depends on your goals; while a broad audience will gain more impressions (useful for brand awareness), a more specific audience will deliver better qualified leads. Once you’ve set up your ad specifications, you can then upload your video ad and get started.

What is YouTube Premium Advertising?

If you want to make sure you’re getting in front of the right people, YouTube Premium Advertising may be the right option for you. In 2017, YouTube added its “Google Preferred” program to its available advertising options. This means you can pair your video ads with top-performing content on YouTube.

What is YouTube In Stream Advertising?

In Stream Advertising describes the ads that play at the beginning of a YouTube video, also known as pre-roll videos. They automatically play, although a user has the option to skip the ad after 5 seconds, so it’s important that it’s engaging enough that they want to watch to the end. Don’t fret if people don’t watch all the way through, as you’ll only be charged for users who watch to the end, making it less risky to test new ideas.

Ready to Convert Like Crazy?

Find out more from Impressive’s YouTube specialists.

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                    "content": "<h2><b>What is YouTube Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube advertising is a part of your Google Ads account and works on the same bidding system. There are a few different options available, including pre-roll videos that appear before other videos on YouTube, as well as video ads that appear alongside playing videos and in search results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Is YouTube Advertising Effective?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As it\u2019s been over ten years since YouTube advertising became available, users on the platform have come to expect them. This makes them less likely to be skipped in comparison to Facebook and other sites where their use is still relatively new. According to Animoto, 32% of YouTube users engage with branded content, and they become even more effective when you build a targeted plan. This means ensuring your content is pre-rolled on relevant videos or appears in similar search results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Is YouTube Advertising Free?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like other social media platforms, using YouTube is free. This includes setting up a channel and sharing your videos. When it comes to advertising on the platform, however, there is a cost involved that is dependent on your bidding strategy for your video positions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Is YouTube Advertising Expensive?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned above, the cost of YouTube advertising is dependent on your bidding strategy. Rates will vary depending on your budget, the competition, your chosen ad type and the number of views. This means your average cost-per-view could range between 10 and 30 cents. Whether it\u2019s considered cheap or expensive ultimately depends on whether you\u2019re getting a good ROI.<\/span><\/p>\n",
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                    "content": "<h2><b>When did YouTube Start Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube was purchased by Google in 2006. Once acquired, they worked on a way to monetize a vast amount of video content available \u2013 and the vast number of daily users. By 2007 display advertising was available on the platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How do you do YouTube Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube advertising is managed through your Google Ads account, and works in a similar manner to AdWords and the Google Display Network. This means you can choose your preferred daily budget and select your audience demographics. What type of audience you set depends on your goals; while a broad audience will gain more impressions (useful for brand awareness), a more specific audience will deliver better qualified leads. Once you\u2019ve set up your ad specifications, you can then upload your video ad and get started.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What is YouTube Premium Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to make sure you\u2019re getting in front of the right people, YouTube Premium Advertising may be the right option for you. In 2017, YouTube added its \u201cGoogle Preferred\u201d program to its available advertising options. This means you can pair your video ads with top-performing content on YouTube.<\/p>\n<p><\/span><\/p>\n<h2><b>What is YouTube In Stream Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In Stream Advertising describes the ads that play at the beginning of a YouTube video, also known as pre-roll videos. They automatically play, although a user has the option to skip the ad after 5 seconds, so it\u2019s important that it\u2019s engaging enough that they want to watch to the end. Don\u2019t fret if people don\u2019t watch all the way through, as you\u2019ll only be charged for users who watch to the end, making it less risky to test new ideas. <\/span><\/p>\n",
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Pep Karalus

01:27 07 Mar 18

Thank you to Rob and the team for putting together my Website!!! I love it and I have had nothing but amazing feedback from clients. Navigating all pages and a basic (classy) design is ON POINT, to be guided by Rob has been a blessing, he has your best interests at heart. The whole process from understanding my own product to how it should be delivered on a screen/web/ net. Rob has been amazing , following up and making sure I am happy with each step along the way. I highly recommend his team for any digital / marketing services. With out Robs touch we certainly wouldnt able to deliver what we have! Please if you have a business and stuck for ideas - Get in contact with Rob ! Thank you Impressive team !

Tom Doer

22:41 27 Feb 18

An agency with great charisma that is willing to go the extra mile. As a referred client, we''re very happy with their monthly efforts and look forward to the next set of goal completions! Rob's (Director) leadership and Caleb's (Account Manager) enthusiasm meets their knowledge base to combine for a high quality service. Happy to recommend Impressive Digital Agency to other potential clients.

Jessi Milham

21:18 12 Feb 18

Matt & the team have been so enthusiastic and sincerely want our business to succeed. They have created effective & in-depth campaigns for us which has clearly increased our revenue since working with them! It's also relieving knowing we have an entire EXPERIENCED team helping us with our Facebook Ads - we would have otherwise wasted too much time & money trying to fumble our way through. Thanks guys!

Chris Fallon

23:42 24 Feb 18

Have just started with Impressive and the results have been positive already. The team explained everything clearly and allowed me to ask questions without feeling foolish. Great job so far.

MEI App

10:16 28 Feb 18

The team at Impressive Digital are seriously full of talent! And has helped boost traffic to my site and grow sales. Satisfied customer! Thanks Caleb and team.

dannyonez

10:59 30 Apr 18

The team at Impressive have been fantastic at getting my business results. I have actually had to ask them to pause my ads as I can't keep up with the leads. Caleb and the team are always available for a chat and are incredibly knowledgeable.

Andrew barlas

02:09 20 Apr 18

I was referred to Impressive after being with numerous agencies and within 4-5 weeks of being this team I’ve had amazing enquiries and leads . Caleb was appointed my account manager from the get go, I must say it’s been really good to deal with someone who does not hide behind his screen and taken his advice on added services Once again good work Caleb and team . Thanks for restoring my faith in using digital marketing teams. Rob Tadros “your boy is good “

Andrew Saunders

12:10 02 Jun 18

I have really enjoyed working with impressive so far. I finally feel i am working with an agency that is honest and genuinely wants to see my business succeed and grow. The staff are experts in their field and they were accomodating to my needs. So far so good, and I am confident that will continue.

Finesse Detailing

08:52 07 Jun 18

Very positive. Sam was very helpful, enthusiastic and always got back to us as soon as he could. Our website looks amazing and glad we finally found impressive!

Taymor Mohseni

07:02 14 May 18

Fantastic team of pros and experts who get things done. They're super organised! Their teamwork and collaborative structure allowing you to follow along and track progress is very unique in the market.

Aaron Tunstall

03:57 29 May 18

Sam is the man. Good leads coming through. Keep it up lads. Give me more and I will score you 20 out of 10 next time!

Hannah Gilbertson

00:37 15 Nov 18

It was amazing working with Sami from Impress!ve. Sami was a pleasure to communicate with, very understanding when I had to delay actions from my side of things and was always willing to assist me, no matter what my query was. I would recommend Impress!ve and Sami to any of my contacts that are on the lookout for assistance with SEO / Google Adwords / basic website creation.

Michael Brown

01:43 15 Nov 18

Highly recommend Impressive, we continue to get amazing SEO results. The team are attentive and very professional

Oliver Parsons

04:08 15 Nov 18

Highly recommend using the Impressive team to help develop a digital marketing strategy for your business. Friendly and knowledgeable staff that are up to date with this ever evolving industry.

Steve Fogg

05:23 15 Nov 18

I'm a current client of Impressive and I've been happy with their service and more importantly the results they are delivering. Thank YOU! Sami and team.

Sheldon D'Souza

23:20 15 Nov 18

Would definitely recommend Impressive for your business needs. Sami is a gun and very passionate and takes a lot of pride in his work. The work they did for us even earned them an award for the highest increase in adwords for 2018. Congratulations to the team and looking forward to a mutually beneficial relationship

Sam Hayes

00:41 23 Nov 18

Impressive really helped to shape our early brand social direction and campaign execution. We always started with the intention to bring take our social media in house and Impressive helped to develop our own internal capability whilst still delivering great campaigns.

Louise Spindler

04:37 30 Nov 18

We recently started working with Caleb and the team at Impressive to work on our SEO and google ads. They’re super responsive and have captured the essence of our business with the amazing copy they’ve written, I wish I could write like that, but I can’t, so I get these guys to do it. Don’t waste your time trying to figure it out yourself, get the Impressive team to look after you! 👍🏻

Matthew Jean

03:45 30 Nov 18

Impressive have been great to deal with, regular updates and great service. Ranking higher and higher on google each month for more and more key words and locations. Would recommend the services

Giovanna Gonzalez

22:13 17 Jan 19

I would highly recommend Impressive to anyone looking for SEO or digital marketing strategy. The team is very knowledgable, responsive, easy to work with and deliver results!

sebnem bulan-worth

07:30 13 Mar 19

High Price, Low quality of service and No Leads. Not "impressed" with "impressive Digitals" Customer service and Business Ethics.Hiring an online marketing company was a big hard decision for me, considering that I am a small business with small budget. I am having a nightmare of Impressive digital due to lack of business ethics and poor customer service.How did I come to a decision to terminate Impressive' s services? Customer serviceMissing or being late on meeting dates and not following action itemsHalf completed job Not understanding my business and the service I provideDefensive emails from staff customer feedback reportsManagement not returning my calls or responding my emails Chasing people to do work and constant complaints rather than action wordsDeadlines or set action plans were not followedAnd of course sales - NO SALES OR LEADSAfter each meeting, I had to create an action plan to their staff to meet the deadlines and was still not meeting. After paying over a 2000 AUD you expect more service. (sorry each time I questioned that I received an email or phone call been informed weekly meetings that I attend, is service and they don't do this often) After paying you top of the range I have expectations. And when I questioned low quality ranking at google and inability to provide me service I received multiple defensive emails. On top of that Below are the conversions Impressive was calculating they are not even related with the work I do: Sex offers – from various emails SEO - offer from other SEO services Website design – offer website design/advertising servicesAlso when I have requested to end the services, explained why here is the email I received. Which literally states Impressive is trying to figure out SEO puzzle. After paying over $2000, I need to wait Impressive to figure out Google puzzle. Now let’s get back to outcome, they have been informed to stop any ad campaign they are conducting for me or work, the account is terminated with the last straw of the new designated Person’s missing her own deadlines. Now the company is still running ads campaign even though I told them not to and I am continually charged by google for the products I don’t have anymore. The nightmare seems like will never end. Dealing with Google on the one hand as I have no access to this ad campaign to stop, or can't change the credit card details. On the other hand dealing with Impressive Digital- as My google account is highjacked now I am being asked to pay poor customer service, lack of service, defensive emails, missing deadlines. It is like If you don't pay we won't give you access to resolve issues. Recommendations to other businesses think before you start working with Impressive Digital.

Emily Zambrano

23:20 25 Mar 19

It’s only been a few days since Impressive set up my google shopping campaign and sales are already coming in! So thrilled! Thanks for your work Marina and for getting me on board Christian! Love your work!

Chantelle Nguyen

04:09 29 Mar 19

The Impressive team have really taught me a lot about digital marketing. They are experts in what they do and our results have been outstanding since getting them on board. Their customer service & support is second to none- always getting back to me with answers and regular catch up meetings to ensure we're kept in the loop. It's a pleasure working with them!

Linenly Info

06:25 03 Apr 19

Our business had a 12-month SEO contract with Impressive Digital Marketing since early March 2019. For the past few weeks, during the initial setup phase, I was contacted three times to confirm the keywords list, asking for a business description and a benchmark report at the end.We are a bamboo bed linen brand in Australia. We only have three product pages on our website. However, it took over a week for them to do the keyword research and then send me a list including keywords like ‘bamboo pillow Australia’ and ‘buy bamboo pillow’ which were not relevant to what we are selling. It shocked me a bit but I thought that they would perform better in the following weeks.Secondly, the SEO team bulk submitted our business details to about 40 business directories through software that did not optimize for search results and did not look professional. I’ve attached a screenshot of one business listing so you will get an idea about their work quality.The last correspondence from them was at the end of March, in which a benchmark report was attached and I was told about the current keyword rankings and that the initial setup phase was finished and ready to go.At this point, I became certain my growing concerns about the quality of their service and their ability to provide the service as contractually obligated. I expressed these concerns to my account manager and he responded by sending me an email with several reports generated by different websites and software. These reports contained lots of technical statistics but little actual detail or actionable service to my business. Ironically, the website speed test report was generated on 31st of March which was the end of the initial setup phase. It means that they just generated this report in minutes after they saw my email with concerns. They always gave me a feeling that they were working hard on analyzing those reports so in this case I assume they may prefer to do it thoroughly in the second month or so. I have attached a list of the items they provided for the first month. In the month Impressive Digital Marketing worked on my account, the only results they provided was a list of keywords, 40 low quality business directory submissions via automated software, a few reports generated in minutes and a lot of exaggeration regarding their work.In my first meeting with Impressive Digital Marketing I requested they not change my settings for structured data in SEO manager as it would cause conflicts with another software. I was verbally guaranteed that I would be notified and receive confirmation regarding any setting changes related to the store. Unfortunately, someone changed it for me without permission and now all my product pages have lost those rich snippet contents such as reviews, price and stock level info embedded with organic search. If you are a shopify store owner you will understand the detrimental effect this has had on my website and business performance. Having paid the first monthly fee of several thousand dollars I requested an accounting of how much time their team had spent on my project. They kept avoiding answering it, only sending me tons of technical terms and work they’ve done so far (I’ve mentioned it in the attachments). I also made multiple requests to terminate the contract for cause given their failure to meet the contracted scope of work and, again, upon the negative impact to my Shopify website performance following the unapproved setting change. They continue to refuse my request and have spent more effort on keeping me locked into a 12-month commitment with them than they did on providing quality SEO services to me as contracted.I had high expectations for Impressive SEO but they failed me and I urge you to consider the risks to your business before entering into a contract with them. Hopefully it will save you the stress and damage my business has experienced.

Nuam Suan

06:31 23 Apr 19

We've been working with Sami and the team at Impressive for a few months now and the best thing about them, apart from their expertise, is their willingness to be flexible and to help and support your journey as a client - we are a little bit different as we are not an e-commerce site, but the team are putting in 110% and helping us lay the groundwork for long term success, ensuring we maximise our return from all our digital channels. Thank you Sami, we are really enjoying working with you all!

Honey & Co Boutique

09:02 09 May 19

An absolute pleasure to work with Impressive, leaders in the industry, personable and dedicated team of professionals.

Narelle Bailey

14:32 14 May 19

Marina and the team at Impressive Digital have been amazing to deal with. They strive to do their best for you the customer and pay attention to all of the important details. In a short time I have already seen a big improvement with regards to my business and I couldn’t be happier. I highly recommend them.

Elinor Moshe

00:20 21 May 19

A company that legitimately lives up to it's name - IMPRESSIVE! After only a brief conversation with Jane, my mind was blown at what this team could do for my business. I've never had a better first encounter with a business than I had with Impressive. They're not just a digital agency, they have the smarts of building businesses. If you're in the market for what's good for you, please call these guys.

Neil Bolton

01:41 24 May 19

We've been Impressive clients for about six months - and they're just that - impressive. Very smart, very driven (they drive me!) totally professional, and fun to deal with. I'm anticipating that we'll be increasing our spend with them over the next six months, simply because it will be worth it.

Anthony Edmonds

04:20 31 May 19

I run a small business and every dollar spent on SEO and Marketing is critical. Jane, Riley Sam McKerrow and the team have gone out of their way to ensure that we get the best return on investment. The results have been far superior to other digital agencies we've worked with.

A Better Kind of YouTube Advertising Agency