160%
Increase in leads generated YoY
65%
Decrease in CPA YoY
The Client
Cadogan Tate removal division specializes in providing high-end removals and relocation services, handling everything from household moves to complex fine art transportation. Known for their meticulous attention to detail and premium service, they have become a trusted name in both the UK and international markets.
The Challenge
Despite a strong brand presence in the removal space, scaling their paid advertising campaigns posed unique challenges. Their premium service offerings cater to a niche audience, limiting the volume of potential leads. Furthermore, previous campaigns yielded high CPAs.
The Strategy
For the removals division, the strategy focused exclusively on Google Ads, leveraging advanced techniques to drive demand and optimize performance:
- Demand Generation Campaigns: We implemented targeted campaigns aimed at creating demand in untapped markets, focusing on audiences who may not have been actively searching but showed interest in related services.
- Strategic Budget Allocation to Non-Branded Campaigns: To maximize efficiency during a lower-demand season, we allocated the budget earlier in the sprint and captured the demand before it fell off in December. Setting us up to scale post-holiday period.
- Bid Adjustments on Key Audiences: We applied strategic bid adjustments based on audience behavior, ensuring higher visibility among high-intent prospects while maintaining cost efficiency.
These optimizations allowed us to drive high-quality leads while keeping acquisition costs low.
The Results
With this strategy in place, Cadogan Tate removal division saw substantial lead growth and ad spend efficiency.
Removals Performance (Oct 1 – Dec 31):
- Leads Generated: 160.65% YoY increase
- CPA: 64.87% reduction YoY
The removals division not only spent less year over year but also drove significantly more leads, demonstrating the effectiveness of a well-rounded, optimized approach.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
