Reach customers where they are and build the future of your brand with Google ads.
Through strategic ad targeting and distribution technology, your optimized Google banner ads pop up on the right screens, at the right time. What does that mean?
More likes, more impressions, and even more dollars.
Everyone likes to be liked, but your business needs more than just likes and shares. It needs sales.
For that reason, sending traffic to your website simply isn’t enough. Our logistically-minded team will work with our creatives, to craft ads to entice the relevant audience for you. An audience that already has an interest in your brand, are an audience that just need a nudge to make a purchase.
Work with an Impressive team and increase both your conversions and your ROI using Google display advertising.
Shoot a message to our specialist consultant now.
Smash my marketing strategy.
Come out On-Top - and Stay There
In a dog eat dog world, crush your competition with strategic SEM services.
The Google Display Network (GDN) allows you to pick and choose exactly when and where your display ads are shown, giving you all the power.
If you want to steal the attention from your competitors and command all eyes on you, you’re in luck. Our pay per click experts do more than just talk tactics – we perform and deliver.
So, does your business need Google display advertising? Of course! But we would say that, we’re a digital marketing agency. Instead, we’ll give you the numbers and let you do the math for yourself.
According to Google, The Google Display Network actually reaches over 90% of internet users worldwide. This includes more than 2 million published sites! With an audience of that scale, it makes sense to work with a team of specialists to truly utilize your options.
Our team of strategists can place your Google display ads across a number of relevant websites, creating clever remarketing campaigns to remind customers about your services or the products that they have previously expressed interest in.
A Transparent Collaboration, for Better Results
Optimized targeting is what you need to become the best player in the game.
We’ve worked with a number of clients, across a number of industries. That’s why we know what will (or wont!) work for every type of business.
Our team of strategic experts can guarantee that you generate the big bucks and steal the clicks from your competitors by working with the Impressive creatives, to create eye catching ads to unleash all over the web. Aesthetically enticing and tactically optimized to turn passive shoppers into active buyers, they won’t stand a chance.
Although your audience aren’t technically in the ‘ready to buy’ phase, they’re definitely not opposed to it either. The power of remarketing keeps the conversation going with your potential customers, increasing your visibility to give you unrivalled results. Allow the masters of Google display advertising at Impressive to work their tactical magic on your Ads.
The Impressive difference? You’ll take the lead and stay there. Through managing placements, crafting interesting multi-format ads, and developing your campaigns even when you’ve hit the top spot, you’ll never lose it. We’ll also keep you in on the loop through reporting; that way you can sit back, relax, and watch as the sales roll in.
With an ever-expanding reach, the web is your billboard.
Hit a Home Run with Google Display Advertising
Finish miles ahead of your competitors and reap the awards of Google Display Advertising.
Work with an eCommerce marketing agency that really gets to know your brand and your relevant audience to help you double your dollars. Keep earning through your powerful online content, using tools like Google AdSense and an intricately crafted online strategy, your ads will never be seen by someone who doesn’t care.
So, if you sell camping gear, your ad could be displayed on a travel article about the best locations to camp across America?
Although your user wasn’t originally in the buying phase, your ad is going to practically hold their hand the whole way there. Makes sense, right?
Speak to an Impressive PPC specialist to discuss your current digital advertising strategy and show you exactly how we can improve it, on a dramatic scale.
Discover the Benefits of Google Display Advertising
Your competitors may scoff at the ‘passive’ nature of Google Display Advertising, but they’re not seeing the big picture. Charge ahead with smart, incisive and optimised Google Display ads that rake in the money for your brand.
Backed by a smart strategy and deep analytics from Google AdSense, you can keep your ads relevant and in front of the people most likely to buy.
For example, imagine the persuasive power of serving an ad for your gourmet cake toppers right next to an article about creating awesome cake designs. While the user might not have been ready to buy that moment, it’s highly likely they’ll associate your brand with their goal of designing a beautiful cake.
Want to know how to get your brand out there the smarter way? Impressive offers a FREE 30-minute analysis of your current digital advertising strategy. Have a chat and find out how we can shoot your company to the moon.
Google Display Network (GDN) FAQs
How Google Display Network works
GDN allows you to display ads for your brand on sites across the web in the form of banner ads, images and – occasionally – responsive ads. Through the GDN, you can manage, target and budget for all of these ads. Getting started in this area can be difficult – if you’d like some expert help that will ensure you’re getting more for every dollar of ad spend, talk to us.
What is Google Display Network Impression Reporting?
Previously, tracking the impressions – or views – that your ad got was simply impossible. This left a gap in reporting that meant more often than not businesses were forced into an inefficient trial-and-error approach. GDN now integrates with Google Analytics, bringing Impression Reporting straight to marketers. Now, you can know track exactly when a user views your ads and visits your site, letting you know exactly how effective your campaign is.
Which websites are in the Google Display Network?
The Display Network covers more than two million websites across the globe, including desktop sites, mobile-responsive sites and apps. Where your ad is displayed depends on how you target and budget for your campaign, which in turn informs the context in which Google places your ad.
Does Google Display Network benefit online affiliate marketing?
Google isn’t too keen on rewarding sites that only exist to serve ads or that don’t offer original content. Affiliate programs that offer value and unique content on site are well positioned to make use of GDN and remarketing but remember that running two campaigns can be expensive. If your affiliate campaign isn’t bringing in buckets of cash, consider switching to a form of advertising with a higher ROI.
How much does Google Display Network cost?
While the average cost per click on the GDN is around US$1, it’s difficult to say exactly how much your campaign will cost to run. If you’re looking to get the most accurate targeting at the best price, talk to the team at Impressive to learn about the kind of ROI you could achieve.
How do I set up a Google Display Network campaign?
Google allows you to both manually set up your display campaign, or allow the system itself to create a campaign that it thinks will suit your objectives. Note that either way there are a number of steps to complete. If you’d prefer to set this up manually, see this guide by Klient Boost for more information.
Where do Google Display Network ads appear?
Banner ads are displayed right at the top of the page before any content, whereas vertical skyscraper ads bracket the content on the site and display down the length of the page. Responsive ads change with the layout and shape of the website they appear on, fitting into whatever space is available.
Who is part of the Google Display Network?
Any business can choose to be on the GDN, but it’s only recommended if you’re not already engaged in a Search advertising campaign. Google’s own guidelines suggest that running both campaigns – what it calls over-layering – can eat into your advertising budget and actually make each campaign less effective. Not sure which one to pick? Talk to us.
Stop Waiting Around.
Get your FREE strategy session today.
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"content": "<h2><b>How much does Google Display Network cost?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While the average cost per click on the GDN is around US$1, it\u2019s difficult to say exactly how much your campaign will cost to run. If you\u2019re looking to get the most accurate targeting at the best price, <\/span><a href=\"https:\/\/www.impressivedigital.com\/contact\/\"><span style=\"font-weight: 400;\">talk to the team at Impressive<\/span><\/a><span style=\"font-weight: 400;\"> to learn about the kind of ROI you could achieve.<\/span><\/p>\n<p> <\/p>\n<h2><b>How do I set up a Google Display Network campaign?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google allows you to both manually set up your display campaign, or allow the system itself to create a campaign that it thinks will suit your objectives. Note that either way there are a number of steps to complete. If you\u2019d prefer to set this up manually, see this guide by <\/span><a href=\"https:\/\/klientboost.com\/ppc\/google-display-network\/\"><span style=\"font-weight: 400;\">Klient Boost<\/span><\/a><span style=\"font-weight: 400;\">\u00a0for more information.<\/span><\/p>\n<p> <\/p>\n<h2><b>Where do Google Display Network ads appear?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Banner ads are displayed right at the top of the page before any content, whereas vertical skyscraper ads bracket the content on the site and display down the length of the page. Responsive ads change with the layout and shape of the website they appear on, fitting into whatever space is available.<\/span><\/p>\n<p> <\/p>\n<h2><b>Who is part of the Google Display Network?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Any business can choose to be on the GDN, but it\u2019s only recommended if you\u2019re not already engaged in a Search advertising campaign. Google\u2019s own guidelines suggest that running both campaigns \u2013 what it calls over-layering \u2013 can eat into your advertising budget and actually make each campaign less effective. Not sure which one to pick? Talk to us. <\/span><\/p>\n",
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