Fuzzy’s Taco Shop

395%

Increase in overall rankings

92%

Increase in users YoY

100%

Increase in sessions YoY

The Client

Fuzzy’s Taco Shop is a well known Mexican food franchise in the south-west and increasingly across the whole United States. They stand out from the crowd with their laid back atmosphere and stellar food.

The Challenge

Launching SEO efforts on their website presented a unique challenge due to the site’s age and historical lack of SEO best practices. The task involved not only optimizing existing content but also rectifying past shortcomings, all while adapting to the always changing search engine algorithms.

The Strategy

Impressive’s SEO team took the challenge in stride. With the sites already high domain authority, they knew that with a little TLC they could get the site optimized and ranking in no time.

The team started with a plan to fully flesh out content on all the menu category pages on the site with unique and relevant content. The aim was to provide valuable insights to engage visitors by adding high-quality keyword-rich content that described Fuzzy’s mouth watering food. In addition to the new content, the Impressive team also conducted several technical audits on the backend of the site to ensure that both the users and search engines could effectively view and engage with the site.

The Results

After a total of 9 months of partnership with Impressive, Fuzzy’s Taco Shop received a staggering 395% increase in overall rankings.

They also received substantial year-over-year growth in Q4 2023:

92% increase in users YoY
100% increase in sessions YoY

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