France Luxe franceluxe.com
A consistent paid media strategy that brought France Luxe over 10x roas month after month
15x
Return on ad spend
The Client
For 25 years, France Luxe has delivered the highest quality selection of hair accessories for all hair types and textures as well as elevated personal care and home fragrance with French flair. Their consistently great products led to their products being sold nationwide both online and at major retailers such as Nordstrom Rack, Neiman Marcus, and Amazon.
The Challenge
Despite huge brand equity and a crazy high conversion-machine of a Shopify website, the brand has consistently struggled to scale their ad spend. For years they found Meta retargeting was effective, but they had not yet nailed success on paid Google channels.
The Strategy
Impressive’s paid media team rubbed their hands together with delight when they saw the site’s conversion, the quality of the creative, and the engagement of the brand’s organic social followers.
The team implemented a full funnel strategy on Meta, adding top and mid funnel campaigns to capture more prospects using a variety of targeting tactics. One of the most successful was creating a “social engagers” campaign to close the loop on the engagers and turn them into converters. Another was creating a lookalike audience of the social engagers, opening up a whole new top funnel audience for the brand.
Google was also introduced into the full funnel strategy, largely via Shopping and remarketing on Google properties.
The Results
With a more robust and tightly connected paid strategy, the team was able to effectively launch successful Google campaigns as well as maintain positive results on Meta. The end result was ROAS consistently above 10x.
Let's get started
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
