You’ve probably seen them. And if they were good – and we mean, really good – you probably don’t even remember them.
Wait, what? Isn’t that the opposite of what they should be doing? Aren’t they meant to keep your business in your customers’ minds even after they’ve left your website?
Hear us out. When remarketing on Google AdWords is done correctly, it’s meant to capture your customer’s attention, but it’s also not meant to bombard them. Have you ever looked at a pair of shoes online and suddenly they were following you around, no matter where on the internet you went? Maybe you’ve compared insurance and now every company and their dog want you to compare their policies too?
We’re getting annoyed just thinking about. And we don’t want to annoy your customers. Instead, we want to deliver them targeted, tailored remarketing that sends subtle signals, and encourages them gently along their journey down your sales funnel. That’s Google AdWords remarketing done right.
Shoot our remarketing wizards a message now
Blow my mind.
What is Google AdWords Remarketing?
In essence, remarketing with AdWords is all about making sure you stay in your customer’s subconscious. Once they’ve visited your website, they’re reminded of you at the right moment, almost like déjà vu. But maybe you’ll have a special offer, just for them. What’s more enticing than that?
There’s a lot that goes on behind the scenes to execute this beautiful simplicity. For starters, we’d need to add some code to your website. This is typically known as a pixel and uses browser cookies to track website visitors. Once this is in place, our AdWords experts will be able to discover everything they can about your target audience, ensuring we’re able to develop a buyer persona that encapsulates them perfectly.
Now it’s a matter of developing remarketing campaigns that tie in with your overall marketing strategy. We’ll write and design ads and perform conversion rate optimization until we hit the jackpot and your customers start flocking back to your site in droves.
Stay in Your Customer’s Minds
There’s a lot of fun things we can do with remarketing on Google AdWords. From Google Shopping ads to Google Display Network to YouTube ads and more. It all depends on your business, your strategy, and your budget. Costs for remarketing vary significantly depending on your campaign and how competitive your industry is.
Before we get started, our team of experts will help you work out all the finer details so we can create a strategy that works for you. We’ll keep you in the forefront of your customers’ minds, rounding them all up at every stage of the sales funnel, until they hit the submit button on that sales order or online enquiry form.
Google Remarketing that Gets Results
While our PPC management is affordable, it’s also just plain good. We’ll never spam or annoy your customers. We’ll run campaigns with the same level of finesse and sophistication as we do our own. As an endorsed Google Premier Partner, our AdWords specialists have the skills and experience necessary to deliver tangible results, which means more happy, long-lasting customers for your business, and more money in your bank.
Are you ready to be impressed? Speak to our strategists now and we’ll work with you on developing a killer remarketing plan that will speak directly to your customers and get you results.
Retargeting Marketing FAQ’s
Does Google Remarketing Work?
There is still some outdated stigma attached to remarketing, with people (wrongly) believing it gives brands a bad reputation. In reality, it’s so easy for customers to fall away at all stages of the funnel. This doesn’t mean they’re no longer interested in your product or service; but that you might need to utilize new channels to bring them back. Remarketing is used to increase the impressions of your business, build trust and keep you in customers’ minds. It reminds them why they were first interested, and can entice those that fell off to complete a sale.
How Does Google Remarketing Work?
In its briefest sense, Google remarketing works by reaching out to customers that have already shown interest in your brand. In order to execute it, you need to add code on your website. Most businesses already advertise through Google, but the code (also known as a pixel or tag) uses cookies that add any visitors to your remarketing list. Expert marketers will be able to customize this code for personalized marketing, which tends to be more effective.
How Much does Google Remarketing Cost?
There’s no set industry price for Google remarketing, and prices depend on the individual campaign, as well as your overall strategy. The price you pay will depend on the level of personalization and channels used to remarket with. The technique can offer great ROI and is one of the best ways to improve your conversion rate, so speak to Impressive for a free quote.
How to Add Google Remarketing Code?
There is a global site tag available to add to your website’s code, so you can track visitors and remarket to them, by adding them to a list. If you’re not experienced in editing your site’s code, consider getting a web developer to do this for you. They’ll make sure you’re getting it right and can personalize the code for better results.
How to Add Google Remarketing Code to Magento?
If you run an eCommerce business, you might already know that remarketing is one of your most lucrative marketing strategies. For any eCommerce sites that run on Magento, you can recapture customers that viewed products, or added them to their online shopping cart, but didn’t complete the sale. To achieve this, use Magento’s Google Analytics tracking code or a custom code and add it to your site’s pages, within the “Miscellaneous Scripts” choice in settings. Get an expert to help if you’re not sure.
What is a Google Remarketing List?
All remarketing is divided into lists, for organization and proper targeting reasons. Your varied audiences are found on these lists, which are separated into groups based on demographics and other key factors. You can choose how your lists are structured, basing them on essential information such as geographic location and the product page a visitor landed on. This allows for more focused targeting, so you can display the most relevant ads to each visitor.
What is Google Dynamic Remarketing?
Did you know you can take your remarketing up a level with dynamic ads? Dynamic ads are useful particularly in the eCommerce market because they show users only the products they have previously expressed interest in. This added element of tailoring is proven to encourage more sales compared to generic remarketing. Unless stated otherwise, Impressive uses Google dynamic remarketing for all our client campaigns for best results.
What is Remarketing in Google AdWords?
Google AdWords is a key element in remarketing campaigns and is used as a platform to show images, videos and responsive ads across both GDN (Google Display Network) and Google Search Network. Remarketing strengthens your PPC campaign considerably when AdWords retargeting approaches are incorporated.
Get an Impressive Strategy
Let us show you what we can do.
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"content": "<h2><b>Does Google Remarketing Work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is still some outdated stigma attached to remarketing, with people (wrongly) believing it gives brands a bad reputation. In reality, it\u2019s so easy for customers to fall away at all stages of the funnel. This doesn\u2019t mean they\u2019re no longer interested in your product or service; but that you might need to utilize new channels to bring them back. Remarketing is used to increase the impressions of your business, build trust and keep you in customers\u2019 minds. It reminds them why they were first interested, and can entice those that fell off to complete a sale.<\/span><\/p>\n<h3><\/h3>\n<h2><b>How Does Google Remarketing Work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In its briefest sense, Google remarketing works by reaching out to customers that have already shown interest in your brand. In order to execute it, you need to add code on your website. Most businesses already advertise through Google, but the code (also known as a pixel or tag) uses cookies that add any visitors to your remarketing list. Expert marketers will be able to customize this code for personalized marketing, which tends to be more effective.<\/span><\/p>\n<h3><\/h3>\n<h2><b>How Much does Google Remarketing Cost?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no set industry price for Google remarketing, and prices depend on the individual campaign, as well as your overall strategy. The price you pay will depend on the level of personalization and channels used to remarket with. The technique can offer great ROI and is one of the best ways to improve your conversion rate, so <\/span><a href=\"https:\/\/www.impressivedigital.com\/contact\/\"><span style=\"font-weight: 400;\">speak to Impressive<\/span><\/a><span style=\"font-weight: 400;\"> for a free quote.<\/span><\/p>\n<h3><\/h3>\n<h2><b>How to Add Google Remarketing Code?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is a global site tag available to add to your website\u2019s code, so you can track visitors and remarket to them, by adding them to a list. If you\u2019re not experienced in editing your site\u2019s code, consider getting a web developer to do this for you. They\u2019ll make sure you\u2019re getting it right and can personalize the code for better results.<\/span><\/p>\n",
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"content": "<h2><b>How to Add Google Remarketing Code to Magento?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you run an eCommerce business, you might already know that remarketing is one of your most lucrative marketing strategies. For any eCommerce sites that run on <\/span><a href=\"https:\/\/www.impressivedigital.com\/seo-services\/e-commerce\/magento\/\"><span style=\"font-weight: 400;\">Magento<\/span><\/a><span style=\"font-weight: 400;\">, you can recapture customers that viewed products, or added them to their online shopping cart, but didn\u2019t complete the sale. To achieve this, use Magento\u2019s Google Analytics tracking code or a custom code and add it to your site\u2019s pages, within the \u201cMiscellaneous Scripts\u201d choice in settings. Get an expert to help if you\u2019re not sure.<\/span><\/p>\n<h3><\/h3>\n<h2><b>What is a Google Remarketing List?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">All remarketing is divided into lists, for organization and proper targeting reasons. Your varied audiences are found on these lists, which are separated into groups based on demographics and other key factors. You can choose how your lists are structured, basing them on essential information such as geographic location and the product page a visitor landed on. This allows for more focused targeting, so you can display the most relevant ads to each visitor.<\/span><\/p>\n<h3><\/h3>\n<h2><b>What is Google Dynamic Remarketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know you can take your remarketing up a level with dynamic ads? Dynamic ads are useful particularly in the eCommerce market because they show users only the products they have previously expressed interest in. This added element of tailoring is proven to encourage more sales compared to generic remarketing. Unless stated otherwise, Impressive uses Google dynamic remarketing for all our client campaigns for best results.<\/span><\/p>\n<h3><\/h3>\n<h2><b>What is Remarketing in Google AdWords?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google AdWords is a key element in remarketing campaigns and is used as a platform to show images, videos and responsive ads across both GDN (Google Display Network) and Google Search Network. Remarketing strengthens your PPC campaign considerably when AdWords retargeting approaches are incorporated.<\/span><\/p>\n",
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