EXPANSIVE ENGAGEMENT
Create meaningful connections that drive results through native advertising.
Unlock audiences in new places with Taboola marketing
Brands searching for innovative ways to engage their audience across the web are turning to Taboola marketing for a content-rich, meaningful way to connect. By serving up relevant and valuable content when your audience is most receptive to messages, Taboola advertising is a fresh way to drive digital results through innovation.
Thinking outside the box, our team works in partnership with you to understand your goals and develop content strategies integrated with the Taboola platform, to ensure we get you where you want to be. You’ll benefit from rich, exclusive data and the results that come from associating your brand with premium online publications, for marketing that encourages users to take action.
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THE POWER OF NATIVE ADVERTISING
Taboola is a trusted, world-leading native advertising platform. Native advertising is an approach that involves creating ads that are streamlined with the page they’re located at, to present a completely cohesive page to the online user. We’ll look at design and content to ensure Taboola ads look like they belong within the publication, so that it makes perfect sense for the user to click through to your site.
Native advertising offers a way to break the boundaries of paid advertising and stand out from your competitors. With today’s consumers becoming increasingly aware of digital marketing approaches, this shift towards non-disruptive ad formats and content marketing enables brands to expand their reach and create genuine connections with their audience.
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Taboola ads campaigns empowered by our experts
We build campaigns for our partners that maximize data and emerging marketing platforms, for a disruptive approach that sets you apart and drives brand growth. Making the most of new advertising opportunities can be time-consuming and costly for your marketing team, which is why forward-thinking organizations choose to plug in Impressive’s team of experts, for our unmatched knowledge and experience.
Our in-house PPC experts, content specialists and digital strategists work together on your Taboola ads campaign to ensure it meets your marketing objectives and drives exceptional results. With Taboola marketing running as just one element of your paid search campaign, we’ll run sophisticated attribution analysis to ensure we understand which parts of our integrated approach are most effective and can allocate your budget accordingly.
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ENLIST THE SUPPORT OF A TABOOLA SPECIALIST
Acer
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
158.53%
increase in online revenue in five months.
83.96%
increase in traffic
23.07%
increase in conversion rates
Mitre 10
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
39.6%
increase in in-store revenue
76.89%
increase in total store visits
113.09%
increase in total engagements
Huon Aquaculture
OPTIMIZING THIS CLIENT’S WEBSITE ACHIEVED EXPLOSIVE GROWTH IN SALES.
19.9K
Searches for branded clicks increase from 13.8K to 19.9K
44.44%
month-on-month organic sessions growth
4.61K
Searches for non-branded terms went from 3.13K to 4.61K
Mincove Homes
A POWERFUL SEO CAMPAIGN HELPED THE CLIENT HIT THEIR 12-MONTH KPI IN HALF THE TIME.
120%
increase in unbranded clicks
35%
organic session increase for geolocation NSW
96
keywords in top 3 positions
Ivory & Deene
A focused SEO campaign took Ivory & Deene from flat growth to a major boost in organic sales.
4x
more clicks to the website
131%
growth in organic sessions
2x
more impressions
Billy J Boutique
HOW AN AWARD-WINNING CAMPAIGN ACHIEVED A 61X ROAS FOR ONE OF AUSTRALIA’S BIGGEST ONLINE CLOTHING BRANDS.
41X
ROAS (PPC)
135X
ROI from the best-performing Google Shopping campaign (PPC)
10,400
Ranking keywords (SEO)
Synergie Skin
A results-driven strategy that more than achieved revenue targets.
459%
increase in total site transactions
600%
increase in total online revenue
74%
increase in organic users
Disruptive PPC services
Achieve more cross-channel visibility with PPC services tailored to your brand’s objectives, to connect with audiences through meaningful experiences.
Google Ads
Our consumer-oriented Google Ads campaigns combine audience and keyword research to generate maximum revenue and growth for your organization.
Google Shopping
Advertise your eCommerce store’s products through the Google Shopping platform, to encourage a boost in sales.
Google remarketing
A smartly executed Google remarketing campaign makes your brand more memorable and boosts conversion rate.
Google Display Network
Boost your visibility and connect with your audience wherever they are across the web, by tapping into the Google Display Network.
Microsoft Advertising
Connect with the Microsoft Search Network audience through Microsoft Advertising that puts you one step ahead of the competition.
Programmatic advertising
Our multi-channel approach to programmatic advertising keeps things simple for you, while we maximize your budget and reach your audience across multiple devices.
LET'S GET STARTED
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.
ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.
Any questions
Taboola Advertising FAQs
The cost of advertising on Taboola is like any other paid advertising platform. It’s dependent on your creative, targeting and budget. You’ll only pay for people who click on your ads – but this cost is determined by your bid.
Taboola has a strict advertising policy. It’s important you follow this closely to ensure your ads are approved. There is also a range of restricted content, products and services that are unable to advertise on the Taboola platform that can be reviewed in Taboola’s Help Centre.
AdSense and Taboola are different platforms and therefore may have different publishers. You can definitely use both platforms and declare your inventory on both.
A range of businesses can use Taboola, but it ideally works best on content that is educational. Brands that offer blog content or news-like stories will typically perform best on Taboola.