Precor Home Fitness
precorhomefitness.com
This robust and tightly connected paid strategy for Precor Home Fitness resulted in a ROAS consistently north of 10x.
12.33x
Return on ad spend
The Client
Precor Home Fitness provides the exercise tools needed to enhance the experience of at-home gyms. From its founding in 1980, Precor has consistently raised the standard of gym equipment across the country.
The Challenge
When you have a hugely successful brand like Precor (next time you walk into a gym, check out the names on the equipment), but a somewhat limited spread of products, it can prove challenging to scale an ad account. Most ad platforms work best with a HUGE volume of SKUs; this provide more data points for the machine to target the right prospects.
As a result, Precor sales over the years have been strong but the ROAS would always sit around the 5-6x mark. A great result for most brands! But we know this kind of brand equity combined with high AOV had the potential to generate stronger returns.
The Strategy
The previous strategy for Precor involved top funnel acquisition via Display, and then retargeting and Google Shopping for conversion. Meta was not leveraged, nor were any other Google properties.
Impressive introduced a full funnel approach across Meta and Google. This involved implementation of:
- Top, Mid and Lower funnel campaigns on Facebook and Instagram
- PMax on Google – catch all campaigns and collection-specific campaigns were tested and retested
- Google Search
The Results
With a more robust and tightly connected paid strategy, the team was able to shorten the sales cycle and drive up the AOV. The end result was ROAS consistently north of 10x.
Let's get started
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
