The Latest Podcasts

What is the #1 biggest challenge SEOs face in 2023?                                                                       “The biggest changes happening right now come from AI. You should no longer target keywords with very simple answers because AI will generate answers for those questions in seconds. So there’s no reason to create content around those queries. Focus on subjective keywords and multi-pronged

What is the #1 biggest challenge SEOs face in 2023? Without a doubt, it’s just getting by and executing SEO strategies… I always tell people I’m doing less of the actual SEO itself, but what I am is being a bulldozer that stands the right people in position and the wrong people out of position.  

Name one actionable tip for the SEOs listening to this podcast to implement on a site they’re working on. My instincts almost get me to say, “oh, just learn to do PR link-building.” But something more important than content creation, offsite SEO suggestion, link building, or anything is UX. UX is one of the most

What is the #1 biggest challenge SEOs face in 2023?  “Projecting what Google is gonna do next is gonna be the biggest challenge. I feel like they’ve been tweaking the algorithm every single week. It’s been great for Reforge because we produce high quality content, but a lot of SEO strategies are struggling because of

Listen as Russ Macumber talks Travel SEO with Brennen Bliss of Propellic Episode 19: SEO Success Stories with Brennen Bliss from Propellic  What is the #1 biggest challenge SEOs face in 2023? It’s not new; it’s the lack of transparency and all of the best practice decision-making that everybody is doing, even though there are

What is the #1 biggest challenge SEOs face in 2022?  “A lack of originality. At this point, everyone has the same information about SEO. There are millions of YouTube channels, podcasts… Content from key opinion leaders is available on multiple social media platforms. 10 years ago, there weren’t as many SEO experts, but now everyone’s

What is one actionable takeaway you recommend SEO implement in their website today?                                                                                    

What is the #1 biggest challenge SEOs face in 2022?  “Every niche is becoming more competitive. We need to be more aggressive and relentless with our strategies. SEO is much more expensive than it was 10 years ago. Today a successful SEO approach takes more time, money, content, links, and other technical implementations. The algorithm

What is the #1 biggest challenge SEOs face in 2022?                                                                          “It’s really keeping up with the way that SEO is changing, and it’s not just algorithms but integrating SEO with everything else that we’re doing in marketing.”  “It’s another thing to develop authority. This really goes beyond backlinks and has to do with

“I think one of the biggest challenges facing SEOs in 2022 is getting an accurate understanding of what’s going on in the search results.” – Kevin Indig

“I think one of the biggest challenges [facing SEOs in 2022] is one of the biggest opportunities as well: organic marketing has a real opportunity to push for and get buy-in for further investment.”

Listen as show host Russ Macumber talks with the guru Tom Critchlow about his experience as a consultant working with senior leaders, and his journey to starting The SEO MBA program.