EP 58: MARK BAARTSE – PERFORMANCE MARKETING VS. BRAND MARKETING AND THE FUTURE OF AI
“Understand your customer, it sounds so basic but most companies don’t do it” – Mark Baartse
“Understand your customer, it sounds so basic but most companies don’t do it” – Mark Baartse
“It’s always about practice – 10,000 hours, 10 years… You have to spend a meaningful amount of time doing something to be successful at it” – Vadim Rogovskiy
“I have this incredible opportunity to work with brilliant people to solve problems in ways that I probably wouldn’t solve them, so I’m learning every day and that really motivates me” – Lucinda Hartley
“People come for the workout, but they stay because they belong somewhere and they aren’t a number at KX” – Aaron Smith
“Imposter syndrome is a signal that you’re growing, it’s a signal that you’re putting yourself into new situations and leaning into things which are difficult that you need to charter” – Hannah Spilva
“So often in business we are taught to avoid stress, rather than utilise it in a healthy and effective way to produce the results we are looking for” – Kerwin Rae.
“It’s no longer that you’re able to sell your product to 10 people in the room. It’s that there are 50 people trying to sell to those 10 people” – Erika Geraerts
‘We help businesses, marketers understand when a customer’s digital journey becomes an offline journey… We give businesses the visibility to see where a call has come from.’ – James O’Neill
“Programmatic is pivotal. End of the day it plays a key role in the entire funnel process.” – Deryck Wills
‘The industry is changing quickly, text messaging marketing is very new still for many folks. We’re just figuring out some of the best practices and how to transform it into a really essential marketing channel.’ – Andrea Wan
“I wanted to take a big risk. I was sick of trying to do traditional stuff and trying to be this watered-down version of myself wearing a three-piece suit as a marketing consultant and all this bullshit.” – Louis Grenier
“I was the kid at school who was always selling sh*t.” – Jack Slade Managing director of Luxity Media and Founder of Boss Hunting, Jack Slade, built one of Australia’s fastest growing media companies from the ground up and founded Australia’s most engaged with men’s lifestyle publications. But how does he increase revenue for a
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.