Interview with Winery Lane: Digital Disruption in the Wine Industry Kicking off the first episode in our client series, we spoke to Winery Lane about what it’s like to break into a typically traditional industry like the wine industry. That got us thinking – should every company have emerged into the digital world by now,
The Impressive Digital Marketer on How to Write the Best Copy Ever Sales copy has had an overhaul. Copywriters have to be weary of the purpose and medium of their writing, in order to select the most effective “voice”. Fairly recently, direct response copy has become relevant again and it’s an extremely interesting way to
The Impressive Digital Marketer Talks Social Media for eCommerce If you operate an eCommerce website and you’re not using social media to its full capacity, you’re missing out on traffic and sales. Everyone and everything is on social media; brands, your family, people’s pets, your competition. So, how do you stack up? Tom Silvey and
The Impressive Digital Marketer on Brand Jacking By no means a new phenomenon in the digital world, brandjacking is something that businesses have to be aware of, because hijackers are becoming more and more smart in their tactics. So how do you protect your business – and what exactly is brandjacking? Elise Bannan and Sam
The Impressive Digital Marketer Presents our Voice Search Podcast Voice search is rapidly gaining more attention in our day-to-day lives, with 50 billion voice searches happening in 2015 alone. The question is: is your website prepared? Impressive’s own Caleb Wynne and Russ Macumber get together to discuss how to optimise your website for voice search,
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
