“SEO is potentially the most powerful channel out there, but the most least-understood.” – Andrew Holland Andrew Holland is a seasoned SEO professional with a distinguished career trajectory. His unconventional transition from law enforcement to marketing was marked by extensive experience in covert policing, content creation, and the intricacies of online search. Andrew’s diverse background
“SEO specialist for now should have much broader experience and understanding in many, many fields, like developing JavaScript, analyzing data, content, AI stuff.” – Serge Bezborodoc Serge Bezborodoc, the Chief Technology Officer at Jet Octopus, is a seasoned tech professional with over 15 years of experience in web development. His journey into the world of
“Weeding out the noise is the number one challenge facing SEOs now in 2023” – Mordy Oberstein A return guest on SEO Success Stories, Mordy Oberstein’s professional journey led him into the field of SEO nearly a decade ago, leveraging his background in education and content writing. His pivotal role as the content manager for
“The SEO industry has grown significantly as everyone uses and transacts online, but the problem is that the curriculum for SEO hasn’t evolved as much as the need for SEO.” – Daniel Foley Carter Learning programming in the late 90s as a young teenager, Daniel Foley Carter indeed has a unique inception story in the
“The biggest challenges in 2023 are really the same as they’ve been for a long time: increasing competition in the SERPs, Google updates, getting buy-in from stakeholders, and winning clients. The hardest thing about SEO for most folks is just understanding what’s really moving the needle and making sure that you focus on that.” –
What is the #1 biggest challenge SEOs face in 2023? “2023 is all gonna be about AI, like what you saw with ChatGPT. With Bing AI’s new chat experience, Google’s Bard and other search engines going into the space, I think 2023 is the year of AI and search.” Barry Schwartz is a Contributing Editor
“The compounding growth is what keeps me in SEO. You can do something and it has an effect for years and years to come, and you can do that over and over again and see a fantastic graph in Google Analytics.” – Bart van der Meer With a career spanning over 14 years, Bart van
Listen as Russ Macumber talks with SEO legend Jess Joyce about her journey from band fan-sites to being an SEO superstar.
What is the #1 biggest challenge SEOs face in 2023? “I don’t know if this is the true number one, but one thing
What is the #1 biggest challenge SEOs face in 2023? “The biggest changes happening right now come from AI. You should no longer target keywords with very simple answers because AI will generate answers for those questions in seconds. So there’s no reason to create content around those queries. Focus on subjective keywords and multi-pronged
What is the #1 biggest challenge SEOs face in 2023? Without a doubt, it’s just getting by and executing SEO strategies… I always tell people I’m doing less of the actual SEO itself, but what I am is being a bulldozer that stands the right people in position and the wrong people out of position.
Name one actionable tip for the SEOs listening to this podcast to implement on a site they’re working on. My instincts almost get me to say, “oh, just learn to do PR link-building.” But something more important than content creation, offsite SEO suggestion, link building, or anything is UX. UX is one of the most
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
