42%
increase in revenue Quarter on Quarter
10%
increase in ROAS Quarter on Quarter
The Client
Stay Onera is a one-of-a-kind resort in Wimberley, Texas, offering carefully designed accommodations surrounded by nature. From modern treehouses to hillside cabins, each stay gives guests privacy, comfort, and expansive views of the Texas Hill Country. Located just outside Austin, it’s a perfect setting for romantic getaways, retreats, and special occasions. We manage their Google Ads campaigns in Texas for the Wimberley location.
The Challenge
In early 2025, Stay Onera set out to boost bookings, improve visibility in search, and increase revenue through paid media. While performance was steady, they needed to reach new audiences and improve efficiency beyond branded traffic. The challenge was to scale paid search while keeping costs under control and integrating seamlessly with other channels like Meta Ads.
The Strategy
We executed a full-funnel Google Ads management strategy in Texas focused on performance optimization, new customer acquisition, and top-of-funnel growth.
Our SEM agency team collaborated closely with their Meta Ads strategy to ensure consistent messaging and cross-platform alignment.
A key part of our approach included demand generation and retargeting efforts that helped uncover new audience signals and reduce cost per conversion. Our tracking team also implemented advanced conversion tracking by connecting Stay Onera’s Cloudbeds booking platform to Google Ads via Google Tag Manager. In addition, we’ve now expanded our scope to include Google Hotel Ads management to improve visibility and direct booking volume further
The Results
While increasing ad spend by only 28% during this quarter, we achieved strong, cost-efficient performance improvements:
+42.20% increase in revenue quarter over quarter
+10.82% increase in ROAS quarter over quarter
+44% increase in total conversions
11% decrease in cost per conversion
+25.39% increase in impressions
+6.20% increase in clicks
This outcome reflects the value of integrated, growth-focused SEM management, supporting long-term revenue and efficiency goals.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
40%
increase in top 3 rankings
83%
growth in AI & SERP features
The Client
Enchanting Engagements
is a premium proposal and elopement planning company specializing in creating unforgettable moments. From rooftop proposals in New York City to intimate elopements, their services cater to couples seeking a luxury, white-glove experience. In 2025, the brand expanded operations to Houston, TX, introducing new local offerings and packages to a growing audience.
The Challenge
Enchanting Engagements, a luxury proposal and elopement planning company, faced a critical turning point in 2025. They needed to:
- Migrate to a new website without losing organic performance.
- Expand their service areas beyond New York City to Houston, growing their reach into new, competitive markets.
- Navigate a major Google algorithm update that disrupted rankings across the events and wedding industry.
Maintaining keyword visibility during this period was essential, the business relies heavily on organic search to attract clients planning proposals and elopements.
The Strategy
Our team worked closely with Enchanting Engagements to build a phased, resilient SEO plan:
- Zero-Loss SEO Migration
- Full URL mapping to preserve equity.
- Redirect strategy to consolidate authority and avoid cannibalization.
- Technical SEO cleanup (duplicate meta tags, site speed, structured data).
- Content Expansion & Optimization
- Refreshed copy on key proposal and elopement pages to better match search intent.
- Added FAQ sections and internal links to strengthen topical authority.
- Created new location-specific pages for Houston and surrounding areas.
- Algorithm Update Response
- Conducted rapid audits to identify impacted pages.
The Results
Keyword Growth (May – September 2025)
- 15.8% growth in organic traffic
- 40% increase in top 3 rankings
- 83% growth in AI & SERP features
The Takeaway
Enchanting Engagements emerged stronger post-migration and algorithm update, with a broader keyword footprint and more high-value rankings. This growth positions them to capture engaged couples in both NYC and Houston, driving consistent growth.
Impressive can help your multi location business, contact us to get started.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
192%
increase in bookings YoY
180%
increase in revenue YoY
The Client
The Yurtopian offers luxury glamping experiences in the heart of Texas Hill Country, with off-grid, design-forward yurts nestled in serene, nature-filled settings. With properties in Wimberley and Dripping Springs, The Yurtopian caters to couples seeking peace, privacy, and a unique escape from the everyday. As a premium travel destination, their goal is to maintain high occupancy year-round while delivering unforgettable getaways.
The Challenge
Heading into early 2025, The Yurtopian faced a drop in momentum with Google Ads. Despite strong brand equity and growing organic interest, paid search performance had plateaued – bookings and revenue were not scaling alongside demand. Their team needed a fresh approach to Google Ads management in Austin, aimed at reigniting performance, reaching new audiences, and driving more direct bookings during off-peak seasons.
The Strategy
We launched a full-funnel SEM management initiative in February and March, focused on elevating reach and relevance through smarter targeting and creative upgrades:
- Audience Expansion & Refinement: We introduced new in-market and affinity audiences while refining existing segments using behavioral and intent-based signals.
- Creative Overhaul: New ad copy, high-performing creative formats, and seasonal messaging were introduced to better align with user intent and platform trends.
- Influencer Integration: We leveraged influencer content as creative assets to boost authenticity and engagement in Performance Max campaigns.
- Campaign Restructuring: Campaigns were restructured for better budget allocation and performance tracking, prioritizing high-converting audiences, geo-segments, and device types – key pillars of our PPC management in Austin strategy.
The Results
During March, the optimizations delivered standout performance and reignited growth on the Google Ads channel:
- +192% increase in bookings YoY (Google Ads)
- +180% increase in revenue YoY (Google Ads)
The Yurtopian’s success is a testament to our Austin team’s effective Google Ads management, driven by audience insights, compelling creative direction, and strategic campaign execution.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
47%
growth in revenue
143%
increase in total SERP presence
The Client
American Home Fitness is a trusted leader in premium home fitness equipment, dedicated to helping people build healthier lives from the comfort of their homes. With retail showrooms across Michigan and Ohio, they offer personalized consultations, top-tier cardio and strength equipment, and white-glove delivery and assembly services. Backed by decades of industry experience, American Home Fitness blends expert guidance with high-performance gear to empower lasting fitness success.
The Challenge
Despite strong brand presence and decades of experience, American Home Fitness struggled to gain visibility in search engines, especially for blog content intended to support informational and commercial queries. Most blog pages were buried beyond page 2, limiting their potential to capture organic traffic, rank in AI-generated search overviews, or build topical authority. The brand needed a renewed eCommerce SEO strategy for the Shopify store, and a multi-location SEO strategy for their retail stores across 2 states.
The Strategy
We executed a multi-pronged strategy focused on eCommerce SEO and Local SEO in Q2, tailored for the Shopify CMS Platform:
- A deep on-page SEO audit across blog and service pages
- Content enhancements: reworking H1s, meta tags, internal links, and natural language signals to align with AI and featured snippet criteria
This was paired with improved semantic relevance, layout structure, and updated keyword targeting across top-performing pages.
The Results
Our Q2 SEO rollout didn’t just improve rankings, it drove measurable business impact:
- +47% growth in revenue from organic blog traffic
- +143% increase in total SERP presence
- +179% lift in featured snippet and SERP feature appearances
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
5%
uplift in month 1 sessions
20%
growth in organic sessions 90 days post migration
The Client
ReserveBar is the premier U.S. marketplace for quality, limited‑edition, and gift‑ready spirits. With more than 80 % of revenue originating from organic search, its 2025 growth plan hinged on two moves that traditionally put rankings at risk: a full platform rebuild and a switch from state‑by‑state to national pricing. Impressive Digital’s brief was direct but hugely complex: migrate the site, launch the new pricing model, and grow traffic while we do it.
The Challenge
Tight window. A January 2025 go‑live date left only weeks to stabilize before Valentine’s Day and Father’s Day peaks.
Crawl‑budget bottleneck. Legacy stack throttled Googlebot to ~22k requests/day, slowing SKU indexation.
250k+ parameterized URLs. Every product page required exact 301 redirects and canonical mapping.
Price‑data overhaul. A national pricing roll‑out risked duplicate content and “soft‑404” errors if mishandled.
Complex CMSs (x2!). This was not a simple WooComm to Shopify migration… the original platform was Salesforce Commerce Cloud, with migration support needed to transfer to the new platform built out on the headless CMS, Contentful.
| KPI | What most site migrations look like* | ReserveBar migration | Out‑performance |
|---|---|---|---|
| Month‑1 organic sessions | A 15%-30 % drop is common as Google re‑crawls new URLs | +5 % uplift | +20‑35 percentage points swing |
| Time to regain pre‑migration traffic | Average 229 days; 42 % of sites never fully recover | 0 days – traffic never dipped below baseline | 7‑month head‑start |
| Organic sessions (Day 90) | Back to ~100 % of baseline | 120 % of baseline | +20 % growth |
| Googlebot crawl requests per day | Often flat or down immediately after launch | +50% | +50 percentage points swing |
| Average response time | Spikes are typical (400‑600 ms) | Held at 363 ms despite 2.4 M requests | Faster‑than‑norm |
The Strategy
Most brands accept a temporary rankings dip as “the cost of re‑platforming.” By executing a forensic redirect map, staging‑environment QA and phased roll‑outs, Impressive flipped that narrative, turning a period that usually destroys visibility into a springboard for growth.
- Zero‑loss migration: our tight technical workflow prevented the 15‑30 % traffic hole that plagues typical re‑launches.
- Faster indexation fuels revenue: the 50% crawl‑rate boost means new SKUs and gift pages start earning within hours, not days.
- Compounding keyword wins: 30 high‑value branded terms jumped a cumulative 300+ positions, locking in long‑term visibility gains.
The Results
Most brands accept a temporary rankings dip as “the cost of re‑platforming.” By executing a forensic redirect map, staging‑environment QA and phased roll‑outs, Impressive flipped that narrative, turning a period that usually destroys visibility into a springboard for growth.
- Zero‑loss migration: our tight technical workflow prevented the 15‑30 % traffic hole that plagues typical re‑launches.
- Faster indexation fuels revenue: the 50% crawl‑rate boost means new SKUs and gift pages start earning within hours, not days.
- Compounding keyword wins: 30 high‑value branded terms jumped a cumulative 300+ positions, locking in long‑term visibility gains.
Stand out Metrics;
- 5% uplift in month 1 sessions
- 20% growth in organic sessions 90 days post migration
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
160%
Increase in leads generated YoY
65%
Decrease in CPA YoY
The Client
Cadogan Tate removal division specializes in providing high-end removals and relocation services, handling everything from household moves to complex fine art transportation. Known for their meticulous attention to detail and premium service, they have become a trusted name in both the UK and international markets.
The Challenge
Despite a strong brand presence in the removal space, scaling their paid advertising campaigns posed unique challenges. Their premium service offerings cater to a niche audience, limiting the volume of potential leads. Furthermore, previous campaigns yielded high CPAs.
The Strategy
For the removals division, the strategy focused exclusively on Google Ads, leveraging advanced techniques to drive demand and optimize performance:
- Demand Generation Campaigns: We implemented targeted campaigns aimed at creating demand in untapped markets, focusing on audiences who may not have been actively searching but showed interest in related services.
- Strategic Budget Allocation to Non-Branded Campaigns: To maximize efficiency during a lower-demand season, we allocated the budget earlier in the sprint and captured the demand before it fell off in December. Setting us up to scale post-holiday period.
- Bid Adjustments on Key Audiences: We applied strategic bid adjustments based on audience behavior, ensuring higher visibility among high-intent prospects while maintaining cost efficiency.
These optimizations allowed us to drive high-quality leads while keeping acquisition costs low.
The Results
With this paid media strategy in place, Cadogan Tate removal division saw substantial lead growth and ad spend efficiency.
Removals Performance (Oct 1 – Dec 31):
- Leads Generated: 160.65% YoY increase
- CPA: 64.87% reduction YoY
The removals division not only spent less year over year but also drove significantly more leads, demonstrating the effectiveness of a well-rounded, optimized approach.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
151%
Over ROAS Projections
16.28X
ROAS
The Client
Olï Saunas is a premium provider of high-quality saunas, blending traditional craftsmanship with modern innovation. As a new entrant in the wellness and home improvement space, Oli Saunas focuses on creating luxurious, therapeutic experiences for their clients. With a commitment to quality and sustainability, they are rapidly gaining recognition in the national and local markets.
The Challenge
As a new brand, Oli Saunas faced the dual challenge of building brand awareness while driving both online and in-store sales. Entering a competitive market with established players, the brand needed to differentiate itself and effectively reach its target audience. Additionally, balancing national e-commerce growth with localized foot traffic to physical stores required a carefully calibrated strategy.
The Strategy
To tackle these challenges, we developed a multi-faceted paid media strategy focusing on both national and local targeting:
The Results
The results exceeded projections, showcasing the power of a balanced, well-executed paid media strategy:
- +151% over ROAS projections
- 16.28X ROAS
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
Top Fitness, a premier fitness equipment retailer based in the US, is dedicated to providing customers with the finest exercise equipment and top-rated brands. With a wide range of products, including Precor, True, Inspire, Octane, Spirit, TRX, BOSU, Helix, and Waterrower, they have established a strong physical presence across the country, from the Northeast to the West Coast, boasting 27 stores.
26.66%
Revenue increase of YoY
102%
Paid Search Revenue increased when compared to the previous 3 months.
30.80%
eCommerce Conversion rate for paid search increased by
The Client
Top Fitness, a premier fitness equipment retailer based in the US, is dedicated to providing customers with the finest exercise equipment and top-rated brands. With a wide range of products, including Precor, True, Inspire, Octane, Spirit, TRX, BOSU, Helix, and Waterrower, they have established a strong physical presence across the country, from the Northeast to the West Coast, boasting 27 stores.
The Challenge
Top Fitness had previously focused its SEO and paid media strategy on driving high volumes of traffic. The emphasis was on top-funnel keywords like “how to get lean” to attract users to the website. The paid media strategy revolved around display remarketing and Search and Shopping campaigns, resulting in a large quantity of non-converting traffic with lower intent. This posed a challenge: How could they enhance eCommerce sales?
The Strategy
To address this challenge, a strategic shift was made to focus on the mid-funnel in the SEO strategy. The website needed to optimize pages dedicated to popular brands they carried and create more comprehensive collections pages for specific equipment types. In-depth keyword research revealed substantial search volumes at the mid-buyer journey level, presenting untapped opportunities that the site had not previously capitalized on. The focus of Google was on shopping ads. On Meta, the strategy was built around utilizing top-performing audiences and building retargeting campaigns that drive eCommerce sales.
The Results
By redirecting attention to mid and lower-funnel opportunities, the focus on high-volume top-funnel searches was intentionally reduced. The aim was to attract traffic further along the buyer journey and convert it through paid search and paid social retargeting tactics.
The deliberate shift to higher-quality traffic, both organic and paid, yielded remarkable results for the website. During the high season from November to January, overall site traffic decreased by 10.11% as the emphasis moved away from low-quality traffic. However, this strategic adjustment led to a substantial revenue increase of 26.66%.
The outcome was an impressive 102% increase in revenue and a 30.80% increase in conversion rate when compared to the previous three months. This demonstrated the effectiveness of the approach in capturing more buyer-ready traffic and maximizing revenue growth.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
15x
Return on ad spend
The Client
For 25 years, France Luxe has delivered the highest quality selection of hair accessories for all hair types and textures as well as elevated personal care and home fragrance with French flair. Their consistently great products led to their products being sold nationwide both online and at major retailers such as Nordstrom Rack, Neiman Marcus, and Amazon.
The Challenge
Despite huge brand equity and a crazy high conversion-machine of a Shopify website, the brand has consistently struggled to scale their ad spend. For years they found Meta retargeting was effective, but they had not yet nailed success on paid Google channels.
The Strategy
Impressive’s paid media team rubbed their hands together with delight when they saw the site’s conversion, the quality of the creative, and the engagement of the brand’s organic social followers.
The team implemented a full funnel strategy on Meta, adding top and mid funnel campaigns to capture more prospects using a variety of targeting tactics. One of the most successful was creating a “social engagers” campaign to close the loop on the engagers and turn them into converters. Another was creating a lookalike audience of the social engagers, opening up a whole new top funnel audience for the brand.
Google was also introduced into the full funnel strategy, largely via Shopping and remarketing on Google properties.
The Results
With a more robust and tightly connected paid strategy, the team was able to effectively launch successful Google campaigns as well as maintain positive results on Meta. The end result was ROAS consistently above 10x.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
395%
Increase in overall rankings
92%
Increase in users YoY
100%
Increase in sessions YoY
The Client
Fuzzy’s Taco Shop is a well known Mexican food franchise in the south-west and increasingly across the whole United States. They stand out from the crowd with their laid back atmosphere and stellar food.
The Challenge
Launching SEO efforts on their website presented a unique challenge due to the site’s age and historical lack of SEO best practices. The task involved not only optimizing existing content but also rectifying past shortcomings, all while adapting to the always changing search engine algorithms.
The Strategy
Impressive’s SEO team took the challenge in stride. With the sites already high domain authority, they knew that with a little TLC they could get the site optimized and ranking in no time.
The team started with a plan to fully flesh out content on all the menu category pages on the site with unique and relevant content. The aim was to provide valuable insights to engage visitors by adding high-quality keyword-rich content that described Fuzzy’s mouth watering food. In addition to the new content, the Impressive team also conducted several technical audits on the backend of the site to ensure that both the users and search engines could effectively view and engage with the site.
The Results
After a total of 9 months of partnership with Impressive, Fuzzy’s Taco Shop received a staggering 395% increase in overall rankings.
They also received substantial year-over-year growth in Q4 2023:
- 92% increase in users YoY
- 100% increase in sessions YoY
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
370%
Growth in page 1 ranking terms
251%
Increase in revenue
783%
Increase in Organic Traffic value
The Client
Dr. Talbot’s wellness products combine nature and scientific testing by leading experts in their field to create safe and effective products for children that have been trusted by families across the country for generations.
The Challenge
Dr. Talbot’s main issue was that a majority of their sales came from partnerships with Walmart, Target, and Amazon, but not from their own site. Dr. Talbot’s enlisted help from Impressive to help boost overall sales and traffic to their own site.
The Strategy
Going up against major retailers like Amazon was not an easy task, but Impressive was up to the challenge. At the start of the partnership, SEO was the main focus to drive organic traffic to the site. The Impressive team started by fully fleshing out all collection and product pages on the site. This allowed both the user and search engine to fully understand Dr. Talbot’s offerings and what makes their naturally inspired products stand out. This was done at the same time as technical health audits and optimizations to get the site in the best place possible. The team also launched an aggressive link building campaign where quality, relevant content placements were secured to put the copy and technical work on steroids.
After three months of partnership, paid media was added into the marketing efforts to help build off of the already growing organic traffic. Dr. Talbot’s historically ran little to no paid media campaigns, so the team was basically starting from scratch. They launched a full funnel approach on Meta and Google with the following:
- Meta Awareness – Pure top funnel awareness campaign to build up a solid retargeting pool for the first month and beyond
- Meta Retargeting – Conversion focused campaign to hit previous website visitors. Implemented after one month of pure awareness to the site
- Google PMAX – Catch all of highest performing products
- Google Search – Main focus here was for brand protection on the SERP
The Results
After 6 months of partnership on SEO, the site has already seen substantial growth:
- 370% growth in page 1 ranking terms
- 114% increase in overall rankings
- 783% increase in Organic Traffic value from $957 to $8,453 and keeps climbing!
With blended SEO and paid media efforts, the site saw these overall results in Q4 2023 compared to the last year:
- 251% increase in revenue
- 297% increase in sales
- 126% increase in sessions
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
12.33x
Return on ad spend
The Client
Precor Home Fitness provides the exercise tools needed to enhance the experience of at-home gyms. From its founding in 1980, Precor has consistently raised the standard of gym equipment across the country.
The Challenge
When you have a hugely successful brand like Precor (next time you walk into a gym, check out the names on the equipment), but a somewhat limited spread of products, it can prove challenging to scale an ad account. Most ad platforms work best with a HUGE volume of SKUs; this provide more data points for the machine to target the right prospects.
As a result, Precor sales over the years have been strong but the ROAS would always sit around the 5-6x mark. A great result for most brands! But we know this kind of brand equity combined with high AOV had the potential to generate stronger returns.
The Strategy
The previous strategy for Precor involved top funnel acquisition via Display, and then retargeting and Google Shopping for conversion. Meta was not leveraged, nor were any other Google properties.
Impressive introduced a full funnel approach across Meta and Google. This involved implementation of:
- Top, Mid and Lower funnel campaigns on Facebook and Instagram
- PMax on Google – catch all campaigns and collection-specific campaigns were tested and retested
- Google Search
The Results
With a more robust and tightly connected paid strategy, the team was able to shorten the sales cycle and drive up the AOV. The end result was ROAS consistently north of 10x.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.