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How to Grant Access to Your Google Ads Account

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What is Google Ads?

What is Google Ads?

Google Ads allows you to advertise your products and increase traffic to your website or physical store. When used properly, this powerful advertising tool can potentially increase leads and conversion rates for your business.

Sharing Google Ads Access with a Partner 

Collaboration is essential for the success of any digital marketing campaign. That said, sharing access to your Google Ads account with a partner may be exactly what you need to unlock the full potential of your marketing campaign, boost conversion rates, and increase sales volumes. By sharing access to your Google Ads account with a partner, you’re inviting them to join forces in crafting an effective and engaging marketing campaign. Collaboration allows you to utilize the collective resources, intelligence, experience, skills, and expertise to develop and implement

How to Share Google Ads Access

Knowing how to grant access to your Google Ads account correctly is vital in maintaining the security and privacy of the account. Here is a step-by-step guide on how to share Google Ads access with a partner:

  1. Log into your Google Ads account.
  2. Go to Tools and Settings at the top right corner.
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3. From the drop-down menu, select Access and Security.

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4. Click the Security tab at the top to access extra settings.

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5. Tap on Allow Domains.

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6. Select Add Domains.

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7. Enter the domain (i.e., impressivedigital.com) and click Save. Why? If the email you are adding does not end in @gmail.com, Google Ads will not let you share access. By adding in the domain you are telling Google that it’s okay to share access with that email.

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8. Go back to the Users tab and click the blue + button.

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9. Enter the email of the partner you are wanting to add.
10. Select the Admin access level.
11. Click Send Invitation. Your partner will receive the invitation and accept it to access your Google Ads account.


Can I specify the level of access the agency will have in my Google Ads account? 

Yes, you can specify the level of access granted to the marketing agency. Google Ads provides different access levels, including administrative access, which allows the agency to make changes to the account settings and manage campaigns, or read-only access, which only permits viewing of the account without the ability to make changes.

Will the marketing agency be able to see my billing information or make changes to my payment settings? 

By default, granting access to a marketing agency does not provide them with access to your billing information or the ability to make changes to your payment settings. Billing and payment settings are separate from the access level provided through Google Ads account access.

Is there a limit to the number of agencies I can grant access to? 

Google Ads does not impose a specific limit on the number of agencies you can grant access to. However, it’s recommended to carefully consider and manage access to maintain control and security over your account.

Can I set restrictions or limitations on what the marketing agency can do in my Google Ads account? 

Yes, you can set restrictions on what the marketing agency can do in your Google Ads account by assigning the appropriate access level. For example, you can grant read-only access if you only want the agency to view your campaigns without making any changes. This is typically the level of access granted when conducting an audit of your Google Ads account 

If you’re looking for a trusted partner for your Google Ads campaign, don’t hesitate to check out our services here.


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