TikTok is an excellent social media platform for reaching new customers. However, creating and managing content can be a time-intensive process. Therefore, many brands share TikTok access with digital advertising partners.
When you share access to your TikTok account, your partner can log in, upload, and manage your content. Your partner can have access to your analytics, this will help provide insights on which videos are getting the most engagement.
This will help you save a lot of time and effort that you would otherwise have to spend if you were managing your TikTok account all on your own.
How to Share TikTok Access
You will need to take the following steps to share TikTok access with a partner (or Impressive Digital 🙂):
- Log in to your TikTok Business Center.
- Click the “Partners” link in the menu on the left side of the page.
3. Click the pink “Add Partner” button at the top left of the main page. It is to the right of the “Overview” button in the left menu.
4. You will need to enter the Partner ID in the Partner Business Center ID field.
5. Click Next.
6. You will see a list of all of your advertiser accounts in the middle column. Select any that you want to give access to.
7. Make sure the “Admin Level Access” radio button in the right column is checked.
8. Click the “Catalogs” and “Pixels” links in the left column and add any catalogs and pixels that you would like to give access to.
9. Click the pink button labeled “Assign.”
What is TikTok ad account access sharing?
TikTok ad account access sharing refers to granting someone else permission to manage and run advertising campaigns on your behalf within the TikTok advertising platform. It allows others to create, monitor, and optimize ad campaigns using your ad account.
What permissions can I grant to someone when sharing my TikTok ad account?
TikTok provides different levels of access permissions when sharing ad account access:
- Admin: Users with admin access have full control over the ad account, including creating, editing, and managing ad campaigns, as well as managing user access and settings.
- Standard: Users with standard access have limited permissions and can typically view and manage ad campaigns but may have restrictions on certain settings and account management tasks.
How can I ensure the security and privacy of my TikTok ad account when sharing access?
To enhance the security and privacy of your TikTok ad account when sharing access, consider these best practices:
- Only share access with trusted individuals or partners.
- Grant the appropriate level of access permissions based on the person’s responsibilities.
- Regularly review and monitor the activity on your ad account.
- Keep your TikTok and ad account credentials secure and use strong, unique passwords.
- Stay updated with TikTok’s security recommendations and guidelines.
Are you looking to delegate your TikTok marketing strategy? Our team can help! Reach out to our team here.