5%
uplift in month 1 sessions
20%
growth in organic sessions 90 days post migration
The Client
ReserveBar is the premier U.S. marketplace for quality, limited‑edition, and gift‑ready spirits. With more than 80 % of revenue originating from organic search, its 2025 growth plan hinged on two moves that traditionally put rankings at risk: a full platform rebuild and a switch from state‑by‑state to national pricing. Impressive Digital’s brief was direct but hugely complex: migrate the site, launch the new pricing model, and grow traffic while we do it.
The Challenge
Tight window. A January 2025 go‑live date left only weeks to stabilize before Valentine’s Day and Father’s Day peaks.
Crawl‑budget bottleneck. Legacy stack throttled Googlebot to ~22k requests/day, slowing SKU indexation.
250k+ parameterized URLs. Every product page required exact 301 redirects and canonical mapping.
Price‑data overhaul. A national pricing roll‑out risked duplicate content and “soft‑404” errors if mishandled.
Complex CMSs (x2!). This was not a simple WooComm to Shopify migration… the original platform was Salesforce Commerce Cloud, with migration support needed to transfer to the new platform built out on the headless CMS, Contentful.
| KPI | What most site migrations look like* | ReserveBar migration | Out‑performance |
|---|---|---|---|
| Month‑1 organic sessions | +5 % uplift (90,900 → 95,400 est.) | +20‑35 percentage points swing | |
| Time to regain pre‑migration traffic | Average 229 days; 42 % of sites never fully recover | 0 days – traffic never dipped below baseline | 7‑month head‑start |
| Organic sessions (Day 90) | Back to ~100 % of baseline | 120 % of baseline (87,608 → 105,181 sessions) | +20 % growth |
| Googlebot crawl requests per day | Often flat or down immediately after launch | +50% (22 k → 33 k) | +50 percentage points swing |
| Average response time | Spikes are typical (400‑600 ms) | Held at 363 ms despite 2.4 M requests | Faster‑than‑norm |
The Strategy
To tackle these challenges, we developed a multi-faceted paid media strategy focusing on both national and local targeting:
- National Campaigns for Online Sales: Broad, interest-based targeting combined with lookalike audiences to generate brand awareness and drive e-commerce conversions.
- Local Campaigns to Drive In-Store Traffic: Hyper-targeted campaigns focused on geographic areas surrounding Oli Saunas’ physical locations. We utilized store traffic driving messaging while optimizing for online sales to drive intent.
- Blended Targeting Approach: Combining broader national targeting with refined local audience segments ensured that both online and in-store goals were met without compromising on either front.
The Results
Most brands accept a temporary rankings dip as “the cost of re‑platforming.” By executing a forensic redirect map, staging‑environment QA and phased roll‑outs, Impressive flipped that narrative, turning a period that usually destroys visibility into a springboard for growth.
- Zero‑loss migration: our tight technical workflow prevented the 15‑30 % traffic hole that plagues typical re‑launches.
- Faster indexation fuels revenue: the 50% crawl‑rate boost means new SKUs and gift pages start earning within hours, not days.
- Compounding keyword wins: 30 high‑value branded terms jumped a cumulative 300+ positions, locking in long‑term visibility gains.
Stand out Metrics;
- 5% uplift in month 1 sessions
- 20% growth in organic sessions 90 days post migration
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
