fbpx

4.9 stars out of 150+ reviews

Robert Tadros

Robert Tadros CEO & Founder

“Thank you. We look forward to chatting”.

The Impressive team will reach out within 24 hours


4.8 stars out of 130+ reviews

1

About you

2

Your Business

Olï Sauna

151%

Over ROAS Projections

16.28X

ROAS

The Client

Olï Saunas is a premium provider of high-quality saunas, blending traditional craftsmanship with modern innovation. As a new entrant in the wellness and home improvement space, Oli Saunas focuses on creating luxurious, therapeutic experiences for their clients. With a commitment to quality and sustainability, they are rapidly gaining recognition in the national and local markets.

The Challenge

As a new brand, Oli Saunas faced the dual challenge of building brand awareness while driving both online and in-store sales. Entering a competitive market with established players, the brand needed to differentiate itself and effectively reach its target audience. Additionally, balancing national e-commerce growth with localized foot traffic to physical stores required a carefully calibrated strategy.

The Strategy

To tackle these challenges, we developed a multi-faceted paid media strategy focusing on both national and local targeting:

  • National Campaigns for Online Sales: Broad, interest-based targeting combined with lookalike audiences to generate brand awareness and drive e-commerce conversions.
  • Local Campaigns to Drive In-Store Traffic: Hyper-targeted campaigns focused on geographic areas surrounding Oli Saunas’ physical locations. We utilized store traffic driving messaging while optimizing for online sales to drive intent.
  • Blended Targeting Approach: Combining broader national targeting with refined local audience segments ensured that both online and in-store goals were met without compromising on either front.
  • The Results

    The results exceeded projections, showcasing the power of a balanced, well-executed paid media strategy:

    • +151% over ROAS projections
    • 16.28X ROAS

    Hit your Goals

    Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.

    A comprehensive audit

    We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

    Unique growth strategy

    We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

    ROI projections

    We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.

    Hit your Goals

    Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.

    A comprehensive audit

    We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

    Unique growth strategy

    We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

    ROI projections

    We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.