47%
growth in revenue
143%
increase in total SERP presence
The Client
American Home Fitness is a trusted leader in premium home fitness equipment, dedicated to helping people build healthier lives from the comfort of their homes. With retail showrooms across Michigan and Ohio, they offer personalized consultations, top-tier cardio and strength equipment, and white-glove delivery and assembly services. Backed by decades of industry experience, American Home Fitness blends expert guidance with high-performance gear to empower lasting fitness success.
The Challenge
Despite strong brand presence and decades of experience, American Home Fitness struggled to gain visibility in search engines, especially for blog content intended to support informational and commercial queries. Most blog pages were buried beyond page 2, limiting their potential to capture organic traffic, rank in AI-generated search overviews, or build topical authority. The brand needed a renewed eCommerce SEO strategy for the Shopify store, and a multi-location SEO strategy for their retail stores across 2 states.
The Strategy
We executed a multi-pronged strategy focused on eCommerce SEO and Local SEO in Q2, tailored for the Shopify CMS Platform:
- A deep on-page SEO audit across blog and service pages
- Content enhancements: reworking H1s, meta tags, internal links, and natural language signals to align with AI and featured snippet criteria
This was paired with improved semantic relevance, layout structure, and updated keyword targeting across top-performing pages.
The Results
Our Q2 SEO rollout didn’t just improve rankings, it drove measurable business impact:
- +47% growth in revenue from organic blog traffic
- +143% increase in total SERP presence
- +179% lift in featured snippet and SERP feature appearances
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
