192%
increase in bookings YoY
180%
increase in revenue YoY
The Client
The Yurtopian offers luxury glamping experiences in the heart of Texas Hill Country, with off-grid, design-forward yurts nestled in serene, nature-filled settings. With properties in Wimberley and Dripping Springs, The Yurtopian caters to couples seeking peace, privacy, and a unique escape from the everyday. As a premium travel destination, their goal is to maintain high occupancy year-round while delivering unforgettable getaways.
The Challenge
Heading into early 2025, The Yurtopian faced a drop in momentum with Google Ads. Despite strong brand equity and growing organic interest, paid search performance had plateaued – bookings and revenue were not scaling alongside demand. Their team needed a fresh approach to Google Ads management in Austin, aimed at reigniting performance, reaching new audiences, and driving more direct bookings during off-peak seasons.
The Strategy
We launched a full-funnel SEM management initiative in February and March, focused on elevating reach and relevance through smarter targeting and creative upgrades:
- Audience Expansion & Refinement: We introduced new in-market and affinity audiences while refining existing segments using behavioral and intent-based signals.
- Creative Overhaul: New ad copy, high-performing creative formats, and seasonal messaging were introduced to better align with user intent and platform trends.
- Influencer Integration: We leveraged influencer content as creative assets to boost authenticity and engagement in Performance Max campaigns.
- Campaign Restructuring: Campaigns were restructured for better budget allocation and performance tracking, prioritizing high-converting audiences, geo-segments, and device types – key pillars of our PPC management in Austin strategy.
The Results
During March, the optimizations delivered standout performance and reignited growth on the Google Ads channel:
- +192% increase in bookings YoY (Google Ads)
- +180% increase in revenue YoY (Google Ads)
The Yurtopian’s success is a testament to our Austin team’s effective Google Ads management, driven by audience insights, compelling creative direction, and strategic campaign execution.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
