SEARCH EXPERIENCES THAT ENGAGE
Tap into an untouched consumer base and unlock new opportunities.
MAXIMIZE EVERY PERFORMANCE-DRIVING OPPORTUNITY
Microsoft Advertising (formerly known as Bing Ads) connects businesses with prospects that aren’t already being drowned in sales messages. Maximize every possible revenue avenue by tapping into the Microsoft Search Network to reach new customers – and only pay for the ones that complete a relevant goal. Your paid media campaign should integrate high-performing channels so you can engage the right target audience, in the right place and at the right time.
With lower cost-per-clicks and a higher potential ROI, it’s time for your marketing team to turn its attention to Microsoft Ads. Lock Impressive into your organization’s structure and our team of paid media specialists and data strategists will execute a smart campaign, designed to reach more valuable audiences and scale as your organization grows.
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AN ESSENTIAL PIECE OF YOUR ADVERTISING PUZZLE
CEOs, marketing managers and other decision makers in every organization are constantly faced with the task of expanding their reach, without wasting budget in areas that won’t deliver a high return. We execute your highly-competitive Microsoft Advertising campaign as part of a wider, omnichannel strategy that encompasses the high-performing channels relevant to your goals. So, we’re able to sync and streamline Microsoft Ads with Google Ads, landing pages, social media and other digital avenues.
Managed in-house by our specialists and optimized in real-time, your Microsoft Ads strategy will be treated as a single entity with its own data and best-practices, but will become an integrated piece of your overall digital campaign. Discover new opportunities by connecting with customers across the sites, apps and devices they use every day, during the most meaningful moments.
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Business growth empowered by paid strategies
Partnering with Impressive means merging with a team of experts that are obsessed with your organization’s growth. Our in-house PPC specialists have combined years of experience in building and optimizing campaigns, allocating your budget and tweaking your ads so they’re tightly aligned with your short and long-term objectives – activating instant sales and accelerating success.
We don’t offer one-off “solutions”, but we become more like an additional member of your team. So, you’ll have people focusing on your Microsoft Advertising strategy, who work with other dedicated specialists as one unit that’s propelled by your performance. Book a free strategy session to find out more about our custom approaches.
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ENLIST THE SUPPORT OF A MICROSOFT SECIALIST
Top Fitness
A US Search Award finalist SEO and paid media campaign took Top Fitness from flat growth to a major boost in revenue
26.66%
Revenue increase of YoY
102%
Paid Search Revenue increased when compared to the previous 3 months.
30.80%
eCommerce Conversion rate for paid search increased by
France Luxe
A consistent paid media strategy that brought France Luxe over 10x roas month after month
15x
Return on ad spend
Fuzzy’s Taco Shop
A focused SEO campaign took Fuzzy’s Taco Shop from flat growth to a major boost in rankings and traffic.
395%
Increase in overall rankings
92%
Increase in users YoY
100%
Increase in sessions YoY
Dr. Talbot’s
Combined SEO and paid media campaigns brought Dr. Talbot’s to the next level with a drastic increase in traffic and revenue after only 6 months.
370%
Growth in page 1 ranking terms
251%
Increase in revenue
783%
Increase in Organic Traffic value
Precor Home Fitness
This robust and tightly connected paid strategy for Precor Home Fitness resulted in a ROAS consistently north of 10x.
12.33x
Return on ad spend
Acer
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
158.53%
increase in online revenue in five months.
83.96%
increase in traffic
23.07%
increase in conversion rates
Mitre 10
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
39.6%
increase in in-store revenue
76.89%
increase in total store visits
113.09%
increase in total engagements
Integrated paid search services that are proven for success
Achieve success via a wider PPC strategy that encompasses all effective channels, for a digital presence that delivers a streamlined buyer journey to turn intent into action and accelerate sales.
Google Ads
The essential platform for PPC campaigns, we build Google Ads strategies that are driven by your target audience and your brand’s unique goals.
Google Shopping
Boost your online visibility and unlock your potential by utilizing an additional platform that showcases your products and drives traffic to your site.
Google remarketing
Reconnect with users that have already shown an interest in your products or services, at the right time in their journey. Boost conversions with clever remarketing.
Google Display Network
Create relevant online experiences using disruptive visual ads. The Google Display Network connects your brand with prospects across websites, social media, apps and videos.
Programmatic advertising
We’ll take care of audience segmentation and automation, to make the best use of your budget and streamline your company’s processes.
Taboola marketing
Harness the unmistakable power of content through Taboola marketing, for unique and innovative ways to connect with your audience when it’s at its most receptive.
Any questions
Microsoft Advertising FAQs
Bing ads provides a service to marketers and businesses looking for PPC advertising, on both the Bing and Yahoo! Search engines. Though Bing services a smaller audience than Google, it still takes a substantial share of the internet. Bing pay-per-click runs in a similar way to Google Ads.
There’s no doubt that Bing is Google’s underdog, but it’s seeing an ongoing growth of the search market share. It’s worth allocating a part of your advertising budget to Bing PPC, because you can enjoy a better return on your investment. Bing ads are cheaper and actually get a higher CTR than Google, which could be due to their ad placement.
Bing search marketing comes in at a lower price compared to Google Ads (in fact, CPC can be up to 70% lower than Google Ads). There’s less competition for keywords and you can receive a better ROI. The costs vary depending on your chosen bid, CTR and competition.
The Bing Ads structure is very similar to Google Ads structure. They rely on keywords and an auction process. You create your ads based on specific keywords and then select the amount you want to pay for those keywords. Then, you pay each time a user clicks your ad and goes through to your site.
LET'S GET STARTED
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.