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Top 10 Useful Social Media Tools of 2016

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It’s a new year and social media is still a huge part of our social and work lives. That’s probably a good indicator that it’s here to stay. 2016 has already brought some incredibly useful social media tools that show innovators at the top of their game.

Sometimes social media can be an overwhelming experience, but there are plenty of additions and tools to make the experience easier and your time spent online more productive. Peruse these top 10 to help decide which ones will assist you in the marketing game.

Canva This is a simple and elegant design app which allows you to create attractive documents. They have a huge catalogue of templates and high quality images to choose from and the drag and drop feature makes this a total breeze.

Brand24 How do you know if people are talking about your brand? The internet is a cacophony of voices and sometimes googling yourself isn’t all that effective. Cut through all this noise with Brand24 and track what people are saying about your brand on Twitter, Facebook and other platforms. You can also track positive and negative feedback, while making valuable connections with customers. Cyfe Cyfe is an analytics tool which delivers detailed reports and brand mentions to you. With this information, you can keep track of what’s happening in your industry and how the competition is fairing, allowing you to make more precise business decisions.

Social Clout Another important business intelligence tool, Social Clout sticks to social media platforms to monitor your brand’s mention, allows you to search for keyword searches and collects feedback from users. Add this to your arsenal if you don’t want to be inundated by all the social media chatter—use it to your advantage.

Secure My Social Monitoring brand mentions is important, but what about your employees? How are the people on the inside discussing your brand, and how does this reflect the company? Social media can often be a risk, especially when so many people are on there and there’s hardly anything to stop them saying something harmful. Secure My Social warns you about negative activity that could harm your business.

FollowerWonk Big on Twitter for your business? FollowerWonk gives you a behind-the-scenes tour of the popular social media platform so you can understand more about your followers: where are they, when they tweet and who might be a good idea for you to follow.

InkyBee Another tool designed to make your social media experience more productive, InkyBee helps put you in contact with the right kinds of people. It’s a blogger outreach program that helps you discover relevant blogs, create lists and gives you plenty of data to analyse. Anyone who runs a blog could benefit from InkyBee.

Adobe Post Photo giants Adobe have released an app which incorporates everything that made their program so good, into an easy to use web app. Choose from design templates and endless amounts of editing features, Adobe Post is a no-brainer for any photo-shopping fiend.

Sendible Make social media marketing easier with Sendible. This tool allows you to post to multiple social media platforms, create bulk messages use analytics to track the success of your posts. Sendible is also great for email marketing, giving you the option to create schedules and use templates.

Personapp This one is all about visualising your audience. A simple app with the modest goal to make social media a little more personable, Personapp lets you create a small, informal profile with a picture and some personal information on it which people from social media can access to learn a bit more about you.

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