In our digital world, SEO is an essential part of breaking through the noise and separating your business apart from the rest. But what does it take to master the art of building a powerful campaign? Let’s take a look at the 4 key areas that all top-ranking websites have perfected with their strategies…
They feature engaging, high quality content
Once upon time, you could fill your website with badly written, keyword-heavy content and have a good chance at ranking quite well on Google. Nowadays? Not so much. While keywords are still an important part of any SEO campaign, over the past few years they have taken a backseat to the quality of the writing they are a part of.
The reason for this is simple: Google knows that the person who is viewing your website doesn’t want to read your keywords 10 times in the space of just a few sentences. They want your content to be informative, easy to understand and highly relevant to the term they searched for in the first place. Making your pages valuable to the reader is now a cornerstone of any successful SEO campaign, so keep this in mind next time you are tempted to shove that keyword awkwardly into the middle of a sentence!
They blog – regularly
Having a blog has become an integral component to how well a website ranks over the past few years. But it’s not about simply setting up a blog page, shoving your keywords in a few boring posts and then forgetting about it. Just like the rest of your campaign, you need to work on it in order to see the results.
It’s important to make your blog campaign engaging and informative; don’t simply use it as a means to push your products onto your site visitors. A good, SEO friendly blog should post regularly, – start with once a week – broach a wide range of topics related to your industry and offer enticing, shareable content your audience will love. Not only will this get more clicks to your site and boost your ranking for certain keywords over time, but it will increase your chances of being linked by external sites. Which brings us to our next point…
They know the importance of link-building
There are some really important aspects of SEO that don’t happen directly on your website. Link building is one of those things. By now, we all know that Google looks kindly upon websites that prove themselves to be high quality, genuinely useful destinations for the people who visit it. External link building proves that because it shows that other websites endorse you enough to say “hey, once you’re done on our site – go to this one!” It gives you authority and legitimacy in the eyes of Google; two qualities that need to be demonstrated in order to reach those top rankings.
They stay on top of changing trends and best practices
Every good SEO campaign manager is well aware of the fact that Google’s algorithm and best practice techniques are constantly evolving. In fact, most of the things on this list weren’t nearly as important a few years ago as they are now. Make it a habit to stay connected to the SEO world so you will know when something changes and, more importantly, what you need to do to change with it. This will ensure that you’re putting forward the best campaign possible, not to mention increasing your chances of reaching – or keeping – that number one spot.