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EPISODE 47: SEO Success Stories – Talking the Google Search Leak with Mike Ciffone

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Mike Ciffone is known for his expertise in technical SEO, particularly in user interaction data and re-ranking systems. His insights and tactical tips have significantly impacted SEO strategies, especially in the context of Google’s algorithm changes. 

His insights offer a fresh perspective on the ever-evolving world of SEO. Through his experiences, Mike showcases the importance of adaptability and vigilance in the face of algorithmic shifts, providing a compelling narrative that resonates with SEO professionals and digital marketers alike.

In this episode, you will be able to:

  • Understand how Google AI impacts SEO to stay ahead of the game and boost your website’s visibility.
  • Analyze technical SEO to uncover hidden opportunities and improve your website’s performance on search engines.
  • Harness the power of log file analysis to gain insights into search engine crawling behavior and enhance your SEO strategy.
  • Adapt your SEO approach to leverage AI advancements and ensure your website remains competitive in search results.
  • Optimize for Google’s evolving search landscape to drive more organic traffic and stay at the forefront of SEO best practices.

The key moments in this episode are:
00:00:00 – Introduction and Guest Introduction

00:02:22 – Impact of Recent SEO Leak

00:05:11 – Navboost and User Interaction Data

00:07:01 – Link Building and Site Structure

00:09:36 – Client Conversations and Implementation

00:11:15 – Direction for the Site

00:11:58 – Leaked Information

00:12:41 – Origin of Leaks

00:14:57 – Dan Petrovic’s Role

00:16:12 – AI Overviews

00:23:43 – Importance of Google’s Strategic Initiative

00:24:22 – Impact on Revenue and SEO Strategy

00:25:02 – Google’s Direction and User Experience

00:26:01 – Making the Internet Smaller

00:31:30 – Technical SEO Recommendation: Log File Analysis 

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Here’s how we’ll invest in you:

Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

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Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

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ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.