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EPISODE 46: SEO Success Stories – Google’s Transition from Search Engine to Marketplace with Kevin Indig

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“Google’s transition from search engine to marketplace is now complete. This is now a direct competitor to Amazon or Walmart” – Kevin Indig

Kevin Indig, an SEO professional and former head of SEO at Shopify, is widely recognized for his extensive experience and expertise in the field. His recent focus on Google’s transition from a search engine to a marketplace has generated significant interest within the industry, providing valuable insights into the shifting dynamics of online commerce. With a proven track record of delivering strategic guidance and actionable tactics, Kevin’s contributions serve as a valuable resource for marketers and SEO practitioners aiming to enhance their understanding of the evolving digital landscape.

In this episode, you will be able to:

  • Understand Google’s transition from search engine to marketplace and leverage it for improved digital marketing strategies.
  • Gain insights into the impact of AI on SEO strategy and how to adapt to maximize search visibility.
  • Learn effective strategies for maximizing visibility in Google Marketplace and reaching potential customers.
  • Harness the power of first-party data in SEO to enhance targeting and personalization for improved results.
  • Explore digital PR and link-building tactics to enhance SEO and drive organic traffic to your website.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:03:46 – Google’s Transition to a Marketplace

00:06:26 – Google’s Strategic Decision

00:09:00 – Impact of AI Overviews on E-commerce

00:11:57 – Buyer’s Funnel within Search

00:14:00 – Buying Data and AI Overviews

00:17:28 – Google’s Testing Strategy

00:19:08 – Revenue and Monetization

00:23:39 – Market Share and Growth

00:25:22 – Client Priorities and Actions

00:27:33 – Importance of User Input in Marketing Approach

00:28:34 – Integrating Creative and Search Teams

00:29:35 – Disconnect in Marketing Conversations

00:30:52 – Balancing Performance Marketing and Customer Connection

00:35:13 – Building a Strong Web Footprint

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Here’s how we’ll invest in you:

Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Custom growth plan
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.