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EPISODE 44: SEO Success Stories – Talking AI and SEO with Matt Harrison of Next Net Media

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“I did it. I just cracked the code. And then those little aha moments of finding something that no one else has, that’s what I love more than anything else.” – Matt Harrison

Matt Harrison, from Next Net Media, is an established figure in the realm of search engine optimization (SEO) with a unique background in English literature and extensive experience in web hosting and SEO. His expertise encompasses a wide spectrum of technical aspects, including algorithm updates, SSL certificate implementation, and the integration of AI in content creation. 

With a career marked by a hands-on approach to tackling intricate tech challenges and optimizing websites, Matt has emerged as a seasoned professional in the SEO landscape. His insights and adeptness in navigating the evolving SEO terrain, particularly in AI and content creation, offer practical knowledge for SEO practitioners seeking to enhance their strategies.

In this episode, you will be able to:

  • Discover the game-changing impact of using AI for SEO content creation.
  • Learn how to navigate the challenges facing SEOs in 2024 and stay ahead of the curve.
  • Uncover the importance of company alignment in crafting a successful SEO strategy.
  • Explore the transformative influence of generative AI on modern SEO practices.
  • Master the strategies for effective stakeholder management in the dynamic world of SEO.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:01:42 – Biggest Challenge for SEOs in 2024

00:03:22 – Transition to SEO from Tech Background

00:07:15 – Acquisitions and SEO Strategy

00:09:52 – Overview of Nextnet Media Brands

00:10:09 – Authority Builders and Link Building Philosophy

00:11:03 – The Role of AI in SEO

00:12:32 – Early Adoption of AI at Nextnet

00:18:02 – AI as a Tool

00:19:22 – Importance of AI in Content Creation

00:20:00 – End User Knowledge of AI

00:20:39 – OpenAI’s Iterations and Search Intent

00:21:46 – Google’s Approach to Intent Assessment

00:25:40 – Quickfire Vox Pop

00:28:08 – The Power of Small Changes

00:28:24 – Work Environment Preferences

00:28:37 – Tools of the Trade

00:29:05 – Finding the Right Balance

00:29:41 – Connecting with Matt

Connect with Matt here

Next Net Media

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