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EPISODE 42: SEO Success Stories – Talking SEO with Greg Brooks from SearchTides

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“The best SEO results are going to come from the effort that’s being put in, multiplied by if the effort is being put into the right areas”. – Greg Brooks

Greg Brooks, a marketing professional from New York, co-founded Search Tides in 2013 with a focus on sustainable SEO strategies. With a background in marketing, Greg’s journey into SEO was fueled by a desire to comprehend and navigate the complexities of the digital landscape. His approach involves a meticulous deconstruction of the Google algorithm to discern key ranking factors and adapt strategies for long-term results. Greg’s commitment to understanding the intricacies of SEO has enabled him and his team to cultivate a track record of delivering impactful outcomes for their clients.

In this episode, you will be able to:

  • Learn the impact of Search Generative Experience (SGE)  to revolutionize your SEO strategy and propel your business.
  • Overcome the challenges for SEOs in 2024 and stay ahead of the game with expert insights.
  • Gain a deeper understanding of the importance of internal buy-in for SEO and unlock the full potential of your marketing efforts.
  • Adapt your SEO strategies for long-term results and establish a sustainable online presence for your brand.
  • Learn the art of building authority and trustworthiness in SEO to become a reputable and trusted source in your industry.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:01:47 – The Biggest Challenges for SEOs

00:06:07 – Greg’s Journey into Marketing and SEO

00:11:09 – The Ethos of Search Tides

00:14:04 – Methodology and Innovation at Search Tides

00:14:23 – The Evolution of SEO Efforts

00:15:22 – Client Buy-In and Convincing

00:18:20 – Building Trust and Overcoming Client Resistance

00:20:15 – Retaining Clients Through Proving Worth

00:23:58 – The Viability of Organic Search

00:28:14 – Importance of Organic Search

00:30:57 – SEO for Known Markets

00:34:30 – Adapting to Change in SEO

00:36:30 – Quick Fire Questions

00:39:58 – Building the Perfect Website

00:42:12 – Winning Strategies in SEO

00:42:28 – Connecting with Greg

00:42:40 – Transparency in 2024 

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Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Custom growth plan
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.