“The best SEO results are going to come from the effort that’s being put in, multiplied by if the effort is being put into the right areas”. – Greg Brooks
Greg Brooks, a marketing professional from New York, co-founded Search Tides in 2013 with a focus on sustainable SEO strategies. With a background in marketing, Greg’s journey into SEO was fueled by a desire to comprehend and navigate the complexities of the digital landscape. His approach involves a meticulous deconstruction of the Google algorithm to discern key ranking factors and adapt strategies for long-term results. Greg’s commitment to understanding the intricacies of SEO has enabled him and his team to cultivate a track record of delivering impactful outcomes for their clients.
In this episode, you will be able to:
- Learn the impact of Search Generative Experience (SGE) to revolutionize your SEO strategy and propel your business.
- Overcome the challenges for SEOs in 2024 and stay ahead of the game with expert insights.
- Gain a deeper understanding of the importance of internal buy-in for SEO and unlock the full potential of your marketing efforts.
- Adapt your SEO strategies for long-term results and establish a sustainable online presence for your brand.
- Learn the art of building authority and trustworthiness in SEO to become a reputable and trusted source in your industry.
The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories
00:01:47 – The Biggest Challenges for SEOs
00:06:07 – Greg’s Journey into Marketing and SEO
00:11:09 – The Ethos of Search Tides
00:14:04 – Methodology and Innovation at Search Tides
00:14:23 – The Evolution of SEO Efforts
00:15:22 – Client Buy-In and Convincing
00:18:20 – Building Trust and Overcoming Client Resistance
00:20:15 – Retaining Clients Through Proving Worth
00:23:58 – The Viability of Organic Search
00:28:14 – Importance of Organic Search
00:30:57 – SEO for Known Markets
00:34:30 – Adapting to Change in SEO
00:36:30 – Quick Fire Questions
00:39:58 – Building the Perfect Website
00:42:12 – Winning Strategies in SEO
00:42:28 – Connecting with Greg
00:42:40 – Transparency in 2024
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