“I think the wide range of problems that we have to deal with and all the different solutions that you can find, like someone can fix everything or not fix everything, but you can do a lot and get results with links, you can do a lot with content, you can do a lot with technical SEO. So just all the paths you can take to achieve a similar goal. I just find that fascinating.” – Gus Pelogia
Gus Pelogia, an SEO strategist at Indeed, brings a refreshing blend of creativity and technical know-how to the world of search engine optimization. With a background in music journalism and a knack for storytelling, Gus seamlessly transitioned into the dynamic realm of SEO. With his career taking him places such as Brazil, Argentina, and Holland, Gus brings a global perspective to his role.
Leveraging his diverse skill set, Gus continues to make waves in the industry, showcasing the power of blending content creation with SEO strategies. His unique career trajectory is a testament to the endless possibilities within the ever-evolving landscape of SEO and digital marketing.
Visit Gus at: https://www.guspelogia.com/
In this episode, you will be able to:
- Discover the evolving landscape and challenges in SEO to stay ahead of the game and adapt your strategies effectively.
- Understand the role of AI in search algorithms to leverage its power and optimize your SEO efforts.
- Uncover the discussion on the trustworthiness of search results to ensure your content is seen by the right audience.
- Follow Gus’s journey to SEO expertise for valuable insights and inspiration to take your own skills to the next level.
- Embrace the importance of communication in SEO to enhance collaboration and achieve better results in digital marketing.
The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories
00:01:51 – The Biggest Challenge for SEOs in 2024
00:06:41 – Gus’s Marketing Journey and Background
00:08:07 – The Evolution of Indeed and Its Impact on SEO
00:13:13 – Agency Experience and Hands-On SEO Work
00:15:58 – Importance of Indexing for Ranking
00:17:52 – Becoming a Public Figure in SEO
00:19:28 – Confidence and Communication in SEO
00:22:28 – Transition to SEO Product Management
00:26:49 – Structuring SEO Teams in a Large Company
00:31:59 – Embracing New Ideas and Collaboration
00:33:40 – Building Strong Relationships
00:37:12 – Proving Impact in SEO
00:39:35 – Data-Driven Growth Strategies
00:46:35 – Overcoming Algorithm Changes
00:47:52 – Content vs. Links
00:48:05 – Digital PR and Effective Techniques
00:48:59 – Skyscraper Technique and Guest Posting
00:49:19 – Fascination with SEO
00:51:39 – In-house vs. Agency SEO
