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EPISODE 39: SEO Success Stories – Talking SEO with Venkata Pagadala of Apartments.com

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How is it possible to QA thousands of programmatically generated pages, you may ask? Russ sure did…

“At the front end… not the back” – Venkata Pagadala

Venkata Pagadala brings an incredible amount of experience and expertise to the table, transitioning from a web developer to a seasoned SEO professional. With a career spanning from a startup to in-house SEO for Apartments.com, Venkata’s experience ranges from client-facing roles to managing massive sites with unique challenges.

 His expertise in handling different industry sites showcases his ability to navigate complex sites with precision. Venkata started as a software engineer, then transitioned into SEO and learned content and technical strategies. He then brought his engineering skills back to learn and master programmatic SEO, automation, and AI-driven SEO. Venkata’s journey is a testament to his adaptability and deep understanding of SEO, offering unique insights into the always-changing digital landscape

In this episode, you will be able to:

  • Discover powerful SEO strategies and tactics
  • Learn how to scale up your SEO efforts with Programmatic SEO techniques.
  • Overcome the challenges of scaling quality in SEO and achieve sustainable growth.
  • Implement the effective and targeted Sniper link-building strategy for SEO.
  • Understand the relevance and impact of the skyscraper technique in SEO.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:00:55 – Guest Introduction

00:02:02 – The Biggest Challenge Facing SEOs in 2024

00:04:18 – Transition to SEO Career

00:12:00 – Challenges in Healthcare SEO

00:15:54 – Initial Focus on Site Migration and Growth

00:16:46 – SEO as a Product

00:18:20 – Core Elements in Site Migration

00:19:50 – Key Wins for Apartmentfinders.com

00:23:34 – Quality Scaling of Programmatic SEO

00:31:51 – Understanding Sniper Link Building Strategy

00:32:43 – Relevance of Skyscraper Technique

00:33:09 – Applying SEO Principles to Daily Life

00:33:51 – Tools Preference and Work Environment

00:34:25 – Connecting with Venkata

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Here’s how we’ll invest in you:

Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Custom growth plan
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.