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EPISODE 38: SEO Success Stories – Talking Google’s SGE and what it means for you with Eli Schwartz

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“I think SEO will become more valuable than it’s been in the last decade.” – Eli Schwartz

Best-selling author Eli Schwartz returns to SEO Success Stories to go deep on Search Generative Experience. The “Product Led SEO” author is a renowned SEO expert known for his innovative strategies and deep understanding of the evolving search landscape. With a focus on user-centric approaches, Eli has been at the forefront of SEO for over a decade, guiding the SEO and growth functions for Quora, SurveyMonkey, Shutterstock, WordPress, Coinbase and many more.

His knowledge and experience in the field have made him a sought-after speaker and advisor, providing valuable insights into the future of SEO and how to navigate the complexities of search engine optimization. With a proven track record of success, Eli is dedicated to helping SEO professionals thrive in the ever-changing world of SEO.

In this episode, you will be able to:

  • Mastering the SEO landscape in 2024 ensures future success.
  • Elevate your SEO game with a focus on user experience.
  • Embrace the changing role of backlinks for SEO advantage.
  • Uncover the impact of Google’s Search Generative Engine on SEO.
  • Seize the opportunities in the rising demand for SEO specialists.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success stories

00:01:08 – The Changing Landscape of SEO

00:05:43 – Impact on User Experience

00:11:14 – Personal and Professional Changes

00:13:31 – The Future of Remote Work

00:15:06 – The Value of In-Person Connections

00:17:38 – The Power of In-Person Events

00:21:00 – Building Personal Brand through Newsletters

00:24:17 – The Rise of AI in Search

00:25:59 – Google’s Secret AI Testing

00:27:10 – Google’s SG Launch

00:29:41 – Concerns with SGE

00:33:16 – Impact on Traffic and Revenue

00:36:33 – Demand for SEO Talent

00:38:55 – The Rising Complexity of SEO

00:39:45 – The Increasing Value of SEO

00:42:15 – The Evolution of SEO Tools

00:44:57 – Preparing for the Future of SEO

00:49:17 – The Impact on Website Construction

Hear more words of wisdom from Eli Schwartz at ProductLedSEO.substack.com

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