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EPISODE 37: SEO Success Stories – from Agency to SAAS Limor Barenholtz of SimilarWeb

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“SEO is the true experiment. You deal with the machines that should rank you, and then once you get there, you need to deal with the people that need to engage and click and actually validate the search engine’s choice in a way.” – Limor Barenholtz

Limor Barenholtz is a seasoned professional in the digital marketing domain, boasting a diverse background in web management and SEO. With her extensive experience, ranging from her early days as a webmaster to her current position at Similarweb, she brings a wealth of knowledge to the table.

Limor’s insights show a deep understanding of the industry’s evolution, offering a pragmatic perspective on using effective SEO strategies for long-term growth.

In this episode, you will be able to:

  • Uncovering the challenges facing SEOs in 2023 will revolutionize your digital marketing approach.
  • Explore the fascinating evolution of SEO over the years to gain valuable insights for your marketing strategy.
  • Discover the importance of staying informed in SEO and elevate your digital presence to new heights.
  • Embark on Limor Barenholtz’s journey in SEO and gain inspiration for your own professional growth.
  • Unlock the new features of SimilarWeb as an SEO tool to supercharge your digital marketing efforts.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:01:08 – Facing Challenges in SEO

00:03:18 – Early Marketing Experience

00:07:37 – Evolution of SEO

00:11:25 – Adapting to Algorithm Updates

00:14:52 – Agency Work and Client Collaboration

00:17:15 – Transition to SimilarWeb

00:20:14 – Building the SEO Team at SimilarWeb

00:24:53 – Leveraging Data for SEO

00:27:37 – Stakeholder Management and Career Advice

00:30:00 – Launch of Rank Tracker

00:31:38 – Keyword Phrases and Gap Function

00:34:08 – Quick Fire Vox Pop

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ROI projections

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