“Now is the time for organizations to sit down and evaluate their traffic mix, as well as be quick to change plans based on what they’re seeing in the SERPs. It’s a combination of being transparent but still somewhat opaque, so it’s up to us as SEOs to stay informed and proactive.” – Morgan Flores
Meet Morgan Flores, an accomplished SEO practitioner with a knack for navigating the ever-evolving world of search engine optimization. As a valuable member of the Clutch team, Morgan brings a wealth of experience in working with diverse clients across various industries. From B2B to B2C, she has tackled the unique challenges each sector presents, showcasing her strategic thinking and problem-solving skills. With a strong focus on staying adaptable in the face of changing SEO landscapes, Morgan understands the importance of diversifying traffic sources and making data-driven decisions.
From nonprofit to freelance to agency and now in-house, she’s best described as the swiss army knife of cross-collaborative marketing teams. As Director of Performance Marketing, Morgan leads SEO, content, paid and conversion marketing strategies across Clutch.
In this episode, you will be able to:
- Boost your rankings in 2023 by mastering SEO challenges.
- Stay ahead of the game by understanding how AI and algorithms impact search results.
- Expand your reach and generate more leads with diversified traffic sources.
- Maximize your SEO efforts by making the most of limited time for A/B tests.
- Navigate the evolving search engine industry with a focus on transparency and success.
The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories
00:01:05 – The Biggest Challenge Facing SEOs in 2023
00:02:56 – Rapid Changes in the SEO Landscape
00:04:50 – Morgan’s Journey in Marketing
00:08:51 – Influential Figures in Morgan’s SEO Career
00:13:55 – Introduction and Overview
00:15:29 – Clutch’s Growth and SEO Efforts
00:19:40 – Internal Talent Development
00:20:39 – External Resources
00:24:33 – Cross-Functional Collaboration
00:28:26 – Approaching Marketing and Sales Alignment
00:29:32 – Overcoming Challenges in the Marketing Function
00:33:20 – Focusing on Future Growth
00:36:05 – Quick Fire Questions
00:38:02 – Agency vs. In-House SEO