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EPISODE 36: SEO Success Stories – talking Global SEO with Morgan Flores of Clutch

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“Now is the time for organizations to sit down and evaluate their traffic mix, as well as be quick to change plans based on what they’re seeing in the SERPs. It’s a combination of being transparent but still somewhat opaque, so it’s up to us as SEOs to stay informed and proactive.” – Morgan Flores

Meet Morgan Flores, an accomplished SEO practitioner with a knack for navigating the ever-evolving world of search engine optimization. As a valuable member of the Clutch team, Morgan brings a wealth of experience in working with diverse clients across various industries. From B2B to B2C, she has tackled the unique challenges each sector presents, showcasing her strategic thinking and problem-solving skills. With a strong focus on staying adaptable in the face of changing SEO landscapes, Morgan understands the importance of diversifying traffic sources and making data-driven decisions. 

From nonprofit to freelance to agency and now in-house, she’s best described as the swiss army knife of cross-collaborative marketing teams. As Director of Performance Marketing, Morgan leads SEO, content, paid and conversion marketing strategies across Clutch.

In this episode, you will be able to:

  • Boost your rankings in 2023 by mastering SEO challenges.
  • Stay ahead of the game by understanding how AI and algorithms impact search results.
  • Expand your reach and generate more leads with diversified traffic sources.
  • Maximize your SEO efforts by making the most of limited time for A/B tests.
  • Navigate the evolving search engine industry with a focus on transparency and success.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:01:05 – The Biggest Challenge Facing SEOs in 2023

00:02:56 – Rapid Changes in the SEO Landscape

00:04:50 – Morgan’s Journey in Marketing

00:08:51 – Influential Figures in Morgan’s SEO Career

00:13:55 – Introduction and Overview

00:15:29 – Clutch’s Growth and SEO Efforts

00:19:40 – Internal Talent Development

00:20:39 – External Resources

00:24:33 – Cross-Functional Collaboration

00:28:26 – Approaching Marketing and Sales Alignment

00:29:32 – Overcoming Challenges in the Marketing Function

00:33:20 – Focusing on Future Growth

00:36:05 – Quick Fire Questions

00:38:02 – Agency vs. In-House SEO

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Here’s how we’ll invest in you:

Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Custom growth plan
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.