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EPISODE 35: SEO Success Stories with Andrew Shotland of LocalSEOGuide.com

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“SEO is always the lowest priority until it’s not”. – Andrew Shotlan

Andrew Shotland, the owner and founder of local SEO Guide, brings a wealth of experience to the table. With a background in launching websites for major networks like Showtime and NBC, Andrew’s journey in SEO began in the early 2000s, making him a seasoned expert in the field.

His expertise extends to local directory SEO and multi-location SEO, having consulted for numerous industry players. Andrew’s candid approach to the challenges and wins with SEO makes for a great listen!

In this episode, you will be able to:

  • Overcoming the challenges of SEO implementation to drive website success.
  • Unveiling the crucial role of SEO during website redesigns for maximum impact.
  • Mastering the art of prioritizing technical SEO fixes for lasting search engine dominance.
  • Unleashing the potential of non-brand traffic to skyrocket profitability and growth.
  • Crafting innovative link-building strategies and techniques for exponential SEO results.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:01:50 – The Biggest Challenge for SEOs in 2023

00:06:24 – Andrew’s Journey in SEO

00:13:27 – Fandango and SEO

00:14:41 – The Critical Role of SEO in Redesign

00:15:32 – The Impact of Templates on SEO

00:18:49 – The Importance of Technical SEO Fixes

00:23:17 – Internal Perception of SEO

00:27:46 – Long-Term SEO Success and Partnership

00:30:14 – Journey with Fandango and Rotten Tomatoes

00:30:36 – Quick Fire Questions

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