The Latest News

EPISODE 33: SEO Success Stories with Mike Ciffone of Ciffone Digital

Blog Impressive

“A piece of content should be like a living thing. It’s never finished. It should always be reviewed and updated to stay relevant.” – Mike Ciffone

Mike Ciffone, Chicago-based digital marketing expert, shares his journey from a political science major to becoming a specialist in SEO. With a career that saw him working in agencies and startups, Mike’s experience provides valuable insights into the challenges of balancing custom work with scalable solutions. 

His transition to starting his own business, Ciffone Digital, and the hurdles faced during the process offer a candid perspective on the realities of entrepreneurship. Mike’s emphasis on tech SEO and the importance of delegating business responsibilities resonates with many professionals in the field. His story serves as an inspiring example for those navigating the intricate landscape of SEO.

In this episode, you will be able to:

  • Overcoming SEO challenges in 2023 to stay ahead of the game.
  • Achieving a balance between custom work and scalability for SEO success.
  • Unlocking the importance of productizing offerings for SEO growth.
  • Mastering relationship management as an SEO professional for long-term success.
  • Leveraging support for effective business management in the SEO industry.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:02:17 – The Biggest Challenge for SEOs in 2023

00:07:08 – Transitioning from Startup to Freelancing

00:10:32 – Balancing Business Operations and SEO Work

00:13:41 – Coping with Algorithm Updates and Challenges

00:14:42 – Impact of Ranking Drop on Sales Revenue

00:15:26 – Dealing with Ranking Drops

00:17:14 – Embracing Change and Opportunity

00:19:30 – Responsible Use of AI for Content Generation

00:26:05 – The Future of AI in Search and Author Rank

00:29:40 – Content Lifecycle Management

00:30:17 – User-Centric SEO

00:34:16 – Algo Changes and Tools

00:34:42 – Effective Link Building

00:36:45 – Applying SEO Principles

Impressive book

Share a few contact details and we’ll send a download link to your inbox.

Let's get started


Here’s how we’ll invest in you:

Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Custom growth plan
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.