“A piece of content should be like a living thing. It’s never finished. It should always be reviewed and updated to stay relevant.” – Mike Ciffone
Mike Ciffone, Chicago-based digital marketing expert, shares his journey from a political science major to becoming a specialist in SEO. With a career that saw him working in agencies and startups, Mike’s experience provides valuable insights into the challenges of balancing custom work with scalable solutions.
His transition to starting his own business, Ciffone Digital, and the hurdles faced during the process offer a candid perspective on the realities of entrepreneurship. Mike’s emphasis on tech SEO and the importance of delegating business responsibilities resonates with many professionals in the field. His story serves as an inspiring example for those navigating the intricate landscape of SEO.
In this episode, you will be able to:
- Overcoming SEO challenges in 2023 to stay ahead of the game.
- Achieving a balance between custom work and scalability for SEO success.
- Unlocking the importance of productizing offerings for SEO growth.
- Mastering relationship management as an SEO professional for long-term success.
- Leveraging support for effective business management in the SEO industry.
The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories
00:02:17 – The Biggest Challenge for SEOs in 2023
00:07:08 – Transitioning from Startup to Freelancing
00:10:32 – Balancing Business Operations and SEO Work
00:13:41 – Coping with Algorithm Updates and Challenges
00:14:42 – Impact of Ranking Drop on Sales Revenue
00:15:26 – Dealing with Ranking Drops
00:17:14 – Embracing Change and Opportunity
00:19:30 – Responsible Use of AI for Content Generation
00:26:05 – The Future of AI in Search and Author Rank
00:29:40 – Content Lifecycle Management
00:30:17 – User-Centric SEO
00:34:16 – Algo Changes and Tools
00:34:42 – Effective Link Building
00:36:45 – Applying SEO Principles