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EPISODE 32: SEO Success Stories with Andrew Holland of JBH

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“SEO is potentially the most powerful channel out there, but the most least-understood.” – Andrew Holland

Andrew Holland is a seasoned SEO professional with a distinguished career trajectory. His unconventional transition from law enforcement to marketing was marked by extensive experience in covert policing, content creation, and the intricacies of online search. Andrew’s diverse background has equipped him with a comprehensive understanding of marketing, which he seamlessly integrates into the realm of SEO to amplify overall marketing effectiveness. 

With a demonstrated ability to adapt to evolving landscapes and a profound grasp of broader marketing science, Andrew’s insights provide invaluable knowledge for business owners and marketing professionals aiming to optimize their marketing strategies.

In this episode, you will be able to:

  • Mastering SEO challenges in 2023: Stay ahead of the game!
  • Integrating SEO and marketing effectiveness: Amplify your brand’s reach.
  • Embracing the importance of share of search metric: Unlock valuable insights.
  • Harnessing the role of SEO in marketing mix: Elevate your digital presence.
  • Aligning SEO with marketing science: Uncover the power of data-driven strategies.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:02:09 – The Biggest Challenge for SEO in 2023

00:05:56 – Andrew’s Journey to SEO

00:09:32 – Transitioning to a Marketing Agency

00:11:41 – Friction Between Agencies and Clients

00:13:29 – Building a Culture and Mindset around Marketing

00:16:30 – Linking SEO to Marketing Effect

00:26:31 – The Limitations of Scaling Marketing Efforts

00:27:04 – The Significance of Share of Search Metric

00:29:23 – The Impact of Search Interest on Sales

00:30:25 – The Importance of Soft Skills in SEO

00:35:46 – Rethinking Attribution in Marketing

00:39:35 – The Misconception of ROI in Marketing

00:40:11 – LinkedIn Content Strategy

00:41:30 – The Role of PPC in Marketing

00:41:52 – Quickfire Q&A

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Here’s how we’ll invest in you:

Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Custom growth plan
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.