“SEO is potentially the most powerful channel out there, but the most least-understood.” – Andrew Holland
Andrew Holland is a seasoned SEO professional with a distinguished career trajectory. His unconventional transition from law enforcement to marketing was marked by extensive experience in covert policing, content creation, and the intricacies of online search. Andrew’s diverse background has equipped him with a comprehensive understanding of marketing, which he seamlessly integrates into the realm of SEO to amplify overall marketing effectiveness.
With a demonstrated ability to adapt to evolving landscapes and a profound grasp of broader marketing science, Andrew’s insights provide invaluable knowledge for business owners and marketing professionals aiming to optimize their marketing strategies.
In this episode, you will be able to:
- Mastering SEO challenges in 2023: Stay ahead of the game!
- Integrating SEO and marketing effectiveness: Amplify your brand’s reach.
- Embracing the importance of share of search metric: Unlock valuable insights.
- Harnessing the role of SEO in marketing mix: Elevate your digital presence.
- Aligning SEO with marketing science: Uncover the power of data-driven strategies.
The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories
00:02:09 – The Biggest Challenge for SEO in 2023
00:05:56 – Andrew’s Journey to SEO
00:09:32 – Transitioning to a Marketing Agency
00:11:41 – Friction Between Agencies and Clients
00:13:29 – Building a Culture and Mindset around Marketing
00:16:30 – Linking SEO to Marketing Effect
00:26:31 – The Limitations of Scaling Marketing Efforts
00:27:04 – The Significance of Share of Search Metric
00:29:23 – The Impact of Search Interest on Sales
00:30:25 – The Importance of Soft Skills in SEO
00:35:46 – Rethinking Attribution in Marketing
00:39:35 – The Misconception of ROI in Marketing
00:40:11 – LinkedIn Content Strategy
00:41:30 – The Role of PPC in Marketing
00:41:52 – Quickfire Q&A
