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EPISODE 31: SEO Success Stories – Talking Technical SEO for Enterprise with Serge Bezborodoc of Jet Octopus

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“SEO specialist for now should have much broader experience and understanding in many, many fields, like developing JavaScript, analyzing data, content, AI stuff.” – Serge Bezborodoc

Serge Bezborodoc, the Chief Technology Officer at Jet Octopus, is a seasoned tech professional with over 15 years of experience in web development. His journey into the world of SEO stems from his expertise in handling massive websites and grappling with the intricate challenges of internal linking. Serge’s pragmatic and skeptical approach, coupled with his deep understanding of the technical nuances of SEO, sets him apart as a thought leader in the industry. 

With a passion for crafting innovative solutions, Serge’s insights into technical SEO strategies are bound to inspire and elevate the practices of fellow professionals. His unique journey and expertise make him a valuable addition to the SEO Success Stories podcast, offering a distinct perspective on navigating the complexities of enterprise-level SEO.

In this episode, you will be able to:

  • Discover the SEO success stories that will inspire and motivate your strategy.
  • Unlock the unique features of Jet Octopus and how they can revolutionize your SEO approach.
  • Explore the crucial role of links in SEO and their impact on website visibility and authority.
  • Learn effective link building techniques to enhance your website’s search engine rankings.
  • Master the technical SEO strategies that are essential for enterprise-level websites.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:01:10 – The Impact of AI on SEO

00:06:33 – Serge’s Journey to Jet Octopus

00:10:32 – Tool Differentiation and Client Wins

00:15:30 – Jet Octopus Origins and Customer Base

00:21:24 – Technical SEO Tips

00:25:27 – Product Development and User Feedback

00:30:15 – The Future of SEO

00:31:39 – Impact of Algorithm Changes

00:32:21 – Non-obvious Software Tool

00:33:07 – Effective Link Building Technique

00:34:00 – Love for SEO

00:35:51 – Enterprise SEO Resource Mix

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