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EPISODE 30: SEO Success Stories – What’s new in SEO at Wix? with Mordy Oberstein

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“Weeding out the noise is the number one challenge facing SEOs now in 2023”  – Mordy Oberstein

A return guest on SEO Success Stories, Mordy Oberstein’s professional journey led him into the field of SEO nearly a decade ago, leveraging his background in education and content writing. His pivotal role as the content manager for Rankranger honed his expertise in big data analysis and the delivery of comprehensive SEO insights. 

Currently, Mordy is a prominent figure at Wix, responsible for shaping the brand’s SEO strategy, messaging, and positioning. With a wealth of experience and a deep understanding of the industry, Mordy Oberstein serves as a valuable asset for gaining insights into the latest SEO trends and strategies.

In this episode, you will be able to:

  • Harness the Power of AI to Elevate Your SEO Strategy.
  • Unlock the Potential of AI for Engaging Content Creation.
  • Embrace AI Innovations for Cutting-Edge Website Design.
  • Stay Ahead of the Curve by Adapting to AI Technology.
  • Explore the Exciting Future of the SEO Industry with AI.

The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories

00:01:48 – The Number One Challenge for SEOs in 2023

00:04:06 – Early SEO Journey and Content Writing

00:08:28 – Transition to Big Data Analysis and SEO Theory

00:12:53 – Impact of Advocacy and Education on Wix’s SEO Reputation

00:13:04 – CMS and SEO

00:14:43 – Advancements in Wix’s SEO Offering

00:17:52 – Wix’s Diverse Platform Offerings

00:19:25 – Concerns about AI in Search

00:23:20 – Impact of AI Copy on Brands

00:26:03 – The Future of Search Engines

00:27:58 – Choose Your Own Adventure Search Results

00:30:34 – Balancing Content Creation for SEO

00:33:47 – The Human Touch in Content Creation

00:35:24 – Balancing Future-Proofing with Immediate Opportunities

00:39:07 – Diving Deep into AI and Wix’s Wins

00:39:48 – Conclusion 


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Here’s how we’ll invest in you:

Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Custom growth plan
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.