“Weeding out the noise is the number one challenge facing SEOs now in 2023” – Mordy Oberstein
A return guest on SEO Success Stories, Mordy Oberstein’s professional journey led him into the field of SEO nearly a decade ago, leveraging his background in education and content writing. His pivotal role as the content manager for Rankranger honed his expertise in big data analysis and the delivery of comprehensive SEO insights.
Currently, Mordy is a prominent figure at Wix, responsible for shaping the brand’s SEO strategy, messaging, and positioning. With a wealth of experience and a deep understanding of the industry, Mordy Oberstein serves as a valuable asset for gaining insights into the latest SEO trends and strategies.
In this episode, you will be able to:
- Harness the Power of AI to Elevate Your SEO Strategy.
- Unlock the Potential of AI for Engaging Content Creation.
- Embrace AI Innovations for Cutting-Edge Website Design.
- Stay Ahead of the Curve by Adapting to AI Technology.
- Explore the Exciting Future of the SEO Industry with AI.
The key moments in this episode are:
00:00:12 – Introduction to SEO Success Stories
00:01:48 – The Number One Challenge for SEOs in 2023
00:04:06 – Early SEO Journey and Content Writing
00:08:28 – Transition to Big Data Analysis and SEO Theory
00:12:53 – Impact of Advocacy and Education on Wix’s SEO Reputation
00:13:04 – CMS and SEO
00:14:43 – Advancements in Wix’s SEO Offering
00:17:52 – Wix’s Diverse Platform Offerings
00:19:25 – Concerns about AI in Search
00:23:20 – Impact of AI Copy on Brands
00:26:03 – The Future of Search Engines
00:27:58 – Choose Your Own Adventure Search Results
00:30:34 – Balancing Content Creation for SEO
00:33:47 – The Human Touch in Content Creation
00:35:24 – Balancing Future-Proofing with Immediate Opportunities
00:39:07 – Diving Deep into AI and Wix’s Wins
00:39:48 – Conclusion
