If you’re not showing up across search engines, marketplaces, AI tools, and social apps – you’re invisible.
For the past 20 years, Google (organic and paid) has been the go-to for capturing demand. But the way people search – and the platforms they trust – has changed dramatically.
Today, users start and end their journeys in places like TikTok, ChatGPT, Reddit, Instagram, and Amazon. They trust answers from these platforms more than Google – and they’re using them to make decisions, not just discoveries.
Impressive’s Multi-Platform Search strategy helps brands adapt by optimizing visibility across the full discovery ecosystem. If there’s a search bar, there’s demand – and where there’s demand, there’s opportunity to be found.
What is Multi-Platform Search?
It’s modern SEO – evolved for how people search today.
Multi-Platform Search unifies six high-impact discovery channels:
- Search Engine SEO – Organic visibility on Google and Bing
- Generative Engine Optimization (GEO) – Optimization for AI tools like ChatGPT, Perplexity, Gemini
- Marketplace SEO – Visibility inside Amazon, Walmart, and commerce-first platforms
- Social SEO – Discovery inside TikTok, Instagram, Pinterest, YouTube, and Reddit
- Local SEO – Maps and listings that drive action near the point of sale
- Brand Authority SEO – Off-site reputation signals that influence all of the above
If you’re not optimizing across these surfaces, you’re leaving visibility – and revenue – on the table.
Why It Matters: Search is Fragmented
We used to trust Google as the source of truth. Now, trust is shifting to platform-native results and personalized content.
- TikTok and Instagram are where Gen Z searches first
- ChatGPT and Gemini answer without attribution
- Amazon owns over 50% of product intent in the US
- Google Maps is the default for local decisions
- YouTube ranks second in global search volume
- Reddit and forums drive bottom-funnel influence
Wherever people type into a search bar – intent exists. And with intent comes opportunity.
Our Approach to Multi-Platform Search
We tailor strategy to each search surface, while creating synergies that boost discoverability across all platforms.
1. Search Engine SEO (Google + Bing)
Still the bedrock. We optimize your owned properties for visibility on traditional search engines:
- Technical audits and keyword strategy
- On-page optimization and structured data
- High-intent content creation
- Backlink and domain authority growth
- Snippet and People Also Ask targeting
Google’s not going away – but it’s no longer the only place to be found.
2. GEO: Generative Engine Optimization (AI Search + LLMs)
Search behavior is shifting to answer engines powered by LLMs like ChatGPT, Gemini, and Perplexity.
We help ensure your brand is included, cited, and trusted by:
- Publishing factual, structured content across crawlable URLs
- Optimizing for snippet and citation capture
- Building strong brand entities and linking knowledge across the web
- Securing presence on authoritative third-party domains
- Feeding AI with content in formats it can ingest – including text, UGC, and social embeds
Multimedia content (video, imagery, GIFs, UGC) – when paired with crawlable URLs – doesn’t just improve your social SEO. It amplifies LLM visibility, as modern AI engines pull from diverse formats to build rich answers.
3. Marketplace SEO (Amazon, Walmart, etc.)
Why It Matters: Search is Fragmented
We optimize your presence where users are ready to transact:
- Keyword research and backend keyword placement
- Product title, bullet point, and description optimization
- A+ content strategy (images, video, infographics)
- Ratings/reviews strategy and seller trust signals
- Alignment with inventory and paid media
Your site might be beautiful – but if your Amazon listings are buried, you’re missing half the market.
4. Social SEO (TikTok, Instagram, YouTube, Reddit, Pinterest)
Social platforms now function as full-fledged search engines. We align your creative strategy with search intent:
- TikTok keyword research and trend mapping
- YouTube Shorts optimization + smart metadata
- Pinterest board planning and product tagging
- Reddit content seeding and community engagement
- Visual SEO strategy for search-friendly video, GIF, carousel content
Crucially, we bridge the gap between social and search by ensuring all creative (video, UGC, carousels, infographics) lives on crawlable URLs. This not only fuels visibility inside social platforms – it enhances inclusion in LLM-driven discovery.
5. Local SEO & Listings
For brick-and-mortar or service brands, local intent still converts best.
- GBP optimization (photos, posts, categories, reviews)
- Local keyword targeting and schema
- Review management strategy
- Store locator and landing page UX improvements
- Voice and map pack targeting
From Maps to mobile voice search, we make sure you’re the answer when it matters most.
6. Brand Authority SEO
Every discovery engine – human or AI – prioritizes trust and credibility. So we help build your digital reputation:
- Digital PR and high-authority link acquisition
- Publisher mentions, interviews, podcasts
- Knowledge panel targeting and Wikidata optimization
- Structured author and brand profiles
- Contextual citation strategy to fuel AI and social results
Brand equity doesn’t just build loyalty – it earns attention in the new search landscape.
ENGAGE THE SUPPORT OF AN AWARD WINNING PARTNER
Who This Is For
Multi-Platform Search is for:
- Brands who sell through both DTC and marketplaces
- Marketers already running SEO, but now chasing deeper discoverability
- Brands ready to appear in AI answers, not just search results
- Teams with strong content/creative – but scattered visibility
- Growth-minded businesses who want to future-proof demand capture
If you’re spending on content, SEO, or social, but your search visibility hasn’t evolved – this is your next move.
What It Looks Like In Practice
Our Multi-Platform Search engagements might include:
- A generative SEO audit + structured content migration
- Optimizing TikTok and YouTube Shorts based on demand trends
- Rewriting Amazon listings for search relevance and conversion
- Mapping your entire content strategy to LLM-ready formats
- Pushing high-trust mentions via digital PR and citations
- Unifying organic, social, and AI insights into one reporting stack
It’s strategic, not scattershot. And it’s designed for how users actually search in 2025.
Why Impressive?
We’re not stuck in an old-school SEO playbook. We’ve been helping brands win across paid, organic, social, marketplaces, and AI since day one.
- In-house expertise across every platform
- Proven frameworks for AI, social, and search visibility
- Deep ecommerce and multi-location experience
- No-fluff reporting and ROI focus
- Trusted by leading B2C and DTC brands across categories
We cut through the noise and help you show up where it counts – even if that’s not Google.
Ready to Win the New Search Game?
You can’t dominate tomorrow’s market with yesterday’s SEO strategy.
Let’s build you a Multi-Platform Search approach that captures demand across every meaningful surface – from Google to generative AI, TikTok to Amazon, and beyond.
ARE WE THE BEST SEO COMPANY? OUR CLIENTS SEEM TO THINK SO
+ 192%
increase in bookings YoY
+ 180%
increase in revenue YoY
+ 47%
growth in revenue
+ 143%
increase in total SERP presence
+ 5%
uplift in month 1 sessions
+ 20%
growth in organic sessions 90 days post migration
+ 160%
Increase in leads generated YoY
+ 65%
Decrease in CPA YoY
+ 151%
Over ROAS Projections
+ 16.28X
ROAS
A US Search Award finalist SEO and paid media campaign took Top Fitness from flat growth to a major boost in revenue
+ 26.66%
Revenue increase of YoY
+ 102%
Paid Search Revenue increased when compared to the previous 3 months.
+ 30.80%
eCommerce Conversion rate for paid search increased by
A consistent paid media strategy that brought France Luxe over 10x roas month after month
+ 15x
Return on ad spend
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Australia’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
