Why is Google reviews management important for my business?

Managing your Google reviews is crucial to protecting your website’s bottom line in the digital era. More people than ever are relying on reviews to help them make a decision about who to shop with, so ensure that yours present the most accurate and positive view of your company possible. Google reviews appear prominently on search results next to your business name and are often a make or break moment for potential customers. If you’re searching for a plumber, and two are rated over 4.5 stars and one is below 3.0, you’re going to call the first two and forget you ever saw the third. Ensuring that your rating is as high as possible allows you to clear that first, vital hurdle on the way to an enquiry. Secondly, Google reviews are given significant weight in rankings. For local SEO campaigns, a business’ ranking can make the difference between prominent placement on the Local Pack – complete with one-click call functionality on mobile – and being buried on page two, three or ten.

How long do Google My Business reviews stay up on my business listing?

Google does not automatically delete reviews after a certain period of time. With reviews being such a key part of how potential customers judge a business, Google has ensured that legitimate reviews persist online for as long as possible. To delete a Google review, the shop owner must flag the review and prove that it is fake or inappropriate to Google’s moderation team, who will then remove or hide the review at their discretion. Additionally, it’s not possible for businesses to simply close their Google My Business page and have the reviews disappear. Once a Google My Business page has been created, it’s almost impossible to simply delete. Even marking the business as ‘Permanently Closed’ doesn’t delete the reviews, meaning business owners cannot simply recreate their Google My Business page under a slightly different trading name.

Will having bad Google My Business reviews hurt my keyword rankings?

Bad quality Google reviews can have a definite negative impact on your keyword rankings, especially in your local area. Studies by SEO technicians have determined that Google places significant weight on a business’ reviews when determining where to display them in the results page. They play an even greater role in determining who shows up in the coveted three Local Pack spots. A large number of bad reviews will definitely hurt your keyword rankings, but with unhappy customers more likely to leave a review than happy customers, it can be hard to start rebuilding your score. Impressive can consult with you on a range of tactics and strategies to encourage happy customers to leave reviews – talk to us today.

How long does Google reviews reputation repair take?

Repairing a Google reviews reputation takes time, effort and a clear strategy tailored to your needs. Every business and every business’ reputation is unique and requires a unique approach, which will affect how long the reputation repair process takes. For businesses with severely damaged reputations, full repair could take as long as year. But even for businesses that are already reasonably well-positioned, it can be months before they begin to see the results they want from the campaign. This is largely because Google reviews reputation management requires changing the behaviour of individual customers, encouraging them to leave good reviews when they have a positive experience with your business.

Can I have content replaced instead of being removed?

In most cases, this will be the only option. Google will only remove a review if it violates one of four guidelines – it’s spam or fake content, it’s off-topic, it’s illegal/offensive/sexually explicit, or it’s a conflict of interest (from a current or former employer or employee, or from a competitor). Instead, you should rely on a quick response and some good customer service to get the review replaced. You yourself cannot edit the review, but if you’re able to comprehensively address the customer’s complaints and rectify the situation, they may be willing – but are under no obligation to – change their review. In those cases, the best you can do is present your side of the story as a response to their review. Impressive can help you monitor for bad reviews and draft an appropriate response.

What could happen if I do not engage with unhappy clients?

Choosing not to engage with unhappy clients is effectively giving them licence to say whatever they want about your business. Replacing or removing Google reviews is possible, but this is a process that you have to be involved in. With hundreds of millions of users writing billions of reviews, there’s no way Google is policing review content by themselves. Business owners are required to initiate the process by flagging fake or inappropriate reviews. More generally, choosing not to engage with unhappy clients sends the message to potential customers that you are disconnected from them. A reviews page where the owner is thanking people for writing good reviews and proactively and constructively responding to bad ones sends the message to potential customers that this is an owner who cares about fostering good relationships.

PPC Company Dallas | Google Ads Agency

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We’re passionate about driving performance, wherever you want to go, we’ll make it happen. With Impress!ve, you’ll see more than clicks, you’ll see unstoppable growth.

A TAILORED PPC STRATEGY FOR YOUR DALLAS BUSINESS

At Impress!ve, our Google Ads specialists have your best interests at heart. We want to understand your offerings, vision and goals on which we will create your customized campaign. Looking to increase local traffic? Done. Have you got a Dallas based eCommerce business that is targeting customers across the US? We can do that too. Or if you want global exposure, leave it in the hands of the experts.

HOW DOES PAY PER CLICK (PPC) MANAGEMENT WORK?

Pay Per Click (PPC) involves creating optimized campaigns that narrowly target potential customers who are ready to convert. You will only pay when consumers click on your ad, not for impressions. We work to continuously refine and perfect your campaign so that every click counts and you will generate the best leads.

CHOOSE A GOOGLE PREMIER PARTNER AGENCY

We are proud to be recognised with Google as a Premier Partner agency. Not only do we pride ourselves on offering the best Google Ads management services in Dallas, but we have the highest certification from the world’s biggest search engine. This means we’ve proven our capabilities to deliver incredible results for our clients and outperforming the criteria to be a certified partner in Google Ads . When you partner with us, you can trust that you’re in good hands.

SO, HOW CAN WE HELP YOU?

Personalized Google Ads campaigns

Tell us your vision, goals and what sets you apart. Then we’ll handle the rest of the strategy.

Local PPC management

Our Google Ad agency offers our services to your business whether you’re in Dallas, Austin, Houston or San Antonio. We’ll get you started and be there every step of the way.

Big Growth

We are confident that we can help you reach your goals, not only by driving traffic to your website, but with equally Impress!ve conversion rates.

Support throughout your journey

Our digital marketing professionals will continuously work on your campaign and optimize it until you achieve your desired results – we’re always here to help when you need us.

One less thing to worry about

We understand that running a business is challenging, so let us handle the PPC management so you can sit back and redirect your efforts elsewhere.

LET’S CHLET’S TALK BUSINESS.

Ready to give it a go? We’re excited to partner with you. Get in touch with a digital marketing agency in Dallas to discover the potential of Google Ads . If you need help with your SEO, social media, we also specialize in those areas too.

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Hit your Goals

Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Australia’s marketing talent who use tools, not shortcuts. Here’s how we do it.

A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.

- We start by setting up campaigns to capture keywords related to your business. You set the bid (how much you’re willing to pay per click) and every time the keyword is searched, the bid is ranked against other businesses that are trying to compete for the same search terms. Ads with the highest bid will appear in the top positions of the search results. You only pay every time someone clicks on your ad, not per impression.
- Google Ads is a great digital marketing tool for any business looking to grow their online presence. With well optimized campaigns, it will help your business to better target your audience, encourage sales, increase brand awareness and stand out from your competitors. Google Ads also provides clear, measurable results to track.
- That’s up to you and your budget constraints. At Impressive, we can work within your marketing budget and still deliver incredible results. With Google Ads, you get to set the maximum spend that you want to pay per click, and Google will spend up 20% above that to get the best results.

“Thank you. We look forward to chatting”.

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HOW DOES PAY PER CLICK (PPC) MANAGEMENT WORK?

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