Why is Google reviews management important for my business?

Managing your Google reviews is crucial to protecting your website’s bottom line in the digital era. More people than ever are relying on reviews to help them make a decision about who to shop with, so ensure that yours present the most accurate and positive view of your company possible. Google reviews appear prominently on search results next to your business name and are often a make or break moment for potential customers. If you’re searching for a plumber, and two are rated over 4.5 stars and one is below 3.0, you’re going to call the first two and forget you ever saw the third. Ensuring that your rating is as high as possible allows you to clear that first, vital hurdle on the way to an enquiry. Secondly, Google reviews are given significant weight in rankings. For local SEO campaigns, a business’ ranking can make the difference between prominent placement on the Local Pack – complete with one-click call functionality on mobile – and being buried on page two, three or ten.

How long do Google My Business reviews stay up on my business listing?

Google does not automatically delete reviews after a certain period of time. With reviews being such a key part of how potential customers judge a business, Google has ensured that legitimate reviews persist online for as long as possible. To delete a Google review, the shop owner must flag the review and prove that it is fake or inappropriate to Google’s moderation team, who will then remove or hide the review at their discretion. Additionally, it’s not possible for businesses to simply close their Google My Business page and have the reviews disappear. Once a Google My Business page has been created, it’s almost impossible to simply delete. Even marking the business as ‘Permanently Closed’ doesn’t delete the reviews, meaning business owners cannot simply recreate their Google My Business page under a slightly different trading name.

Will having bad Google My Business reviews hurt my keyword rankings?

Bad quality Google reviews can have a definite negative impact on your keyword rankings, especially in your local area. Studies by SEO technicians have determined that Google places significant weight on a business’ reviews when determining where to display them in the results page. They play an even greater role in determining who shows up in the coveted three Local Pack spots. A large number of bad reviews will definitely hurt your keyword rankings, but with unhappy customers more likely to leave a review than happy customers, it can be hard to start rebuilding your score. Impressive can consult with you on a range of tactics and strategies to encourage happy customers to leave reviews – talk to us today.

How long does Google reviews reputation repair take?

Repairing a Google reviews reputation takes time, effort and a clear strategy tailored to your needs. Every business and every business’ reputation is unique and requires a unique approach, which will affect how long the reputation repair process takes. For businesses with severely damaged reputations, full repair could take as long as year. But even for businesses that are already reasonably well-positioned, it can be months before they begin to see the results they want from the campaign. This is largely because Google reviews reputation management requires changing the behaviour of individual customers, encouraging them to leave good reviews when they have a positive experience with your business.

Can I have content replaced instead of being removed?

In most cases, this will be the only option. Google will only remove a review if it violates one of four guidelines – it’s spam or fake content, it’s off-topic, it’s illegal/offensive/sexually explicit, or it’s a conflict of interest (from a current or former employer or employee, or from a competitor). Instead, you should rely on a quick response and some good customer service to get the review replaced. You yourself cannot edit the review, but if you’re able to comprehensively address the customer’s complaints and rectify the situation, they may be willing – but are under no obligation to – change their review. In those cases, the best you can do is present your side of the story as a response to their review. Impressive can help you monitor for bad reviews and draft an appropriate response.

What could happen if I do not engage with unhappy clients?

Choosing not to engage with unhappy clients is effectively giving them licence to say whatever they want about your business. Replacing or removing Google reviews is possible, but this is a process that you have to be involved in. With hundreds of millions of users writing billions of reviews, there’s no way Google is policing review content by themselves. Business owners are required to initiate the process by flagging fake or inappropriate reviews. More generally, choosing not to engage with unhappy clients sends the message to potential customers that you are disconnected from them. A reviews page where the owner is thanking people for writing good reviews and proactively and constructively responding to bad ones sends the message to potential customers that this is an owner who cares about fostering good relationships.

PPC Agency | Ads Consultant Austin

TAILORED TO YOUR AUSTIN TX BUSINESS

Your business is one of a kind and therefore should have a unique strategy to match. Attract more leads to your business and convert clicks into customers with Google Ads.

Impress!ve will work with you to create custom solutions that will help your business reach its full potential. Looking to attract local foot traffic? Count on us. Need nationwide exposure? We’ve got you covered. Striving for global reach? We can get you there too. Our team of experienced Google Ads consultants in Austin will help you find your target audience, at the right time. By personalizing your Google Ads strategy, we can cater to all your business goals.

HARNESSING THE POWER OF PPC FOR YOUR BUSINESS

Your Google Ads management in Austin will use the Pay Per Click (PPC) system. By optimizing your campaigns, we ensure that each click that you’re spending your marketing dollars on is meaningful. We’re focused on the results of your campaigns and won’t stop refining it until you reach the top. Don’t underestimate the potential of PPC and invest your marketing budget in Google Ads, and our specialists will deliver the best ROI you’ve ever achieved.

IMPRESS!VE IS A GOOGLE PREMIER PARTNER

We’re proud to be a certified Google Premier Partner agency. Not only do we provide the best Google Ads management in Austin, but we’ve been recognized with the highest possible certification from the largest global search engine. This shows that we are capable of delivering outstanding results to our clients and we’ve surpassed the requirements to be a top partner in Google Ads. With Impress!ve, you can trust us to take care of your business like it’s our own.

SO, WHAT’S IN IT FOR YOU?

Customized Google Ads management

We aren’t about a one size fits all approach, we are here to create an impactful strategy that is tailored to your business.

Local PPC management

Whether you’re in Austin, Houston, San Antonio or Dallas, we can set up and provide ongoing Google Ads management.

Guaranteed results

Not only do we have confidence that our ads will drive traffic to your website, but they will also skyrocket your sales numbers like you’ve never seen before.

Continuous support

Our digital marketing experts are here to help you every step of the way, we will continue to work with you on optimizing your strategy until we get you the results we’ve promised and beyond.

Take back your time

By choosing the most qualified, experienced Ads consultants in Austin, you’re in good hands. Let us handle the PPC management and you can spend more time growing your business.

LET’S CHAT

Take your business to the next level with a powerful PPC management strategy.

Contact us today to begin your first Google Ads campaign in Austin. If you’re looking for a digital marketing agency in Austin, we’ve got you covered whether you want to improve your SEO, social media or PPC management.

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A US Search Award finalist SEO and paid media campaign took Top Fitness from flat growth to a major boost in revenue

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Hit your Goals

Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Australia’s marketing talent who use tools, not shortcuts. Here’s how we do it.

A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.

- PPC management is a pretty straightforward process, you set up your ad spend budget and we will handle the rest. You can choose how much you would like to spend per click, and we can come up with a strategy to fit your needs and constraints. PPC marketing works by ranking your keywords against other websites that are contending for the same keywords. Whoever has the highest bid will have their ads appear in the first few positions of the search results. With PPC, you pay based on every click rather than impression, so you don’t get charged unless potential customers click your ad.
- Google Ads is ideal for any scaling eCommerce business. As digital marketing has grown in recent years, brand presence in Google Ads is highly valuable. It allows you to capture audiences, increase sales and brand awareness. If you want a clear way to monitor your results and learn where to invest your marketing budget, Ads is perfect for you.
- Yes, if you know how to properly utilize PPC marketing, you can achieve incredible results and ROI. By choosing to partner with our PPC management company in Austin, we will create a tailored strategy for your business that will reach audiences that are ready to be converted. There is plenty of potential revenue in search engine marketing that is waiting to be discovered.

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HARNESSING THE POWER OF PPC FOR YOUR BUSINESS

IMPRESS!VE IS A GOOGLE PREMIER PARTNER