Impressive Marketing Automation with ActiveCampaign

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Launch sharper targeting & smarter segmentation for lead-generating email campaigns

Launch sharper targeting & smarter segmentation for lead-generating email campaigns

With smart email automation strategies, CEOs and marketing managers can discover innovative ways to grow their organization more efficiently. ActiveCampaign is specially designed so businesses can deliver a valuable customer experience that generates more highly-qualified leads and ultimately leads to more sales – while freeing up your time to focus on other aspects of running your company.

Impressive plans and deploys best-in-class EDM strategies using powerful tools such as ActiveCampaign, so that brands who partner with us get to unlock the benefits of invaluable software. Your email campaign will be integrated with other effective marketing channels, for a seamless, end-to-end strategy that works toward your long-term goals. With exclusive audience data insights and detailed segmentation, you can create personalized messages that connect with the right people and generate more leads.

Refined email marketing that adds value to businesses

Refined email marketing that adds value to businesses

Automating your email marketing becomes even more powerful when it’s backed by consumer data and proven techniques. ActiveCampaign provides the pioneering platform to centralize your emails and integrate them with your existing tools, awarding you with the power to build stronger connections with your database and continue to expand your organization.

The senior digital strategists and email automation specialists at Impressive work as a complete unit with our talented copywriters, creating omni-channel campaigns in-line with your objectives. Ensuring we can always scale to keep up with your expansion, we’ll build your custom roadmap to success, targeting individuals at the correct stage of their buyer journey and automating effective follow-up emails that are defined by the buyer’s level of engagement. It’s this refined approach and our leading in-house talent that gives Impressive’s clients an exclusive edge over their competition.

Complex automation tools that simplify your marketing

Complex automation tools that simplify your marketing

Let Impressive handle the complexities of a highly-segmented email marketing campaign, so you can enjoy more free time and a revenue boost. Working with Impressive means engaging in an ongoing partnership with some of the best in the business – affording your organization with a talented team that becomes an extension of your own team. Rather than delivering one-off services or “solutions”, the relevant departments at our agency become invested in making sure you achieve short-term wins and smash your long-term objectives.

Through custom, integrated campaigns that are planned and deployed by our team, we’re able to create full-scale strategies that look at both the big picture and granular detailing. Right now, our senior strategists are offering complimentary strategy sessions with business owners, marketing managers, CEOs and other decision makers, so we can discuss where we think automated email marketing could take you.




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Book your free strategy session



Here’s how we’ll invest in you:

Audit & analysis
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Custom growth plan
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.

Any questions

ActiveCampaign marketing automation FAQs

Digital marketing has a lot of moving parts. It needs to target the right people at the right time to ensure you get results. ActiveCampaign automation software is essential for running your digital marketing campaigns for a number of reasons. Firstly, it allows you to automatically segment your lists based on specific information from forms or other tools and databases. This could include shopping behaviors, downloaded content or even pages users have engaged the most with on your website. Secondly, it’s fluid and can continually update and change, ensuring the right people are receiving relevant messages.

It also saves time on administrative tasks. No more going through your lists and shifting people from one segment to another or manually scheduling emails. With ActiveCampaign, Impressive can create effective EDMs that enhance your overall digital marketing campaigns and work toward reaching your business’ goals.

Email is an effective tool for digital marketing. It drives conversions, creating more revenue for you and your business. But if all you’re doing is sending email blasts to all of your subscribers, you’re probably not making the most of your list.

Instead of writing a generic EDM, why not segment your list based on key criteria? This could be anything, such as the page they submitted their details on, as well as demographic information such as age, gender and location. With this information at your disposal you’ll be able to personalize your interaction with your subscribers, delivering content that resonates more closely with them.

What does this mean for you? Your campaigns will likely see a higher open rate and higher conversion rate, which will lead to higher revenue for your business. Ultimately, it all comes down to data. The more data, the better the segmentation, which means the more personalized the EDMs.

ActiveCampaign are constantly refining their product to ensure their clients receive one of the top email automation tools in the market. Some of the key differences that make them stand out from other similar software companies include:

  • CRM – This powerful piece of software ensures you’re able to keep track of your leads and qualify them based on data you receive about each prospect.
  • Integration – ActiveCampaign integrates with over 150 different apps, including WordPress, Zapier and Shopify.
  • Flexibility – Each of the tools available with ActiveCampaign are completely customizable and flexible to ensure you’re able to create campaigns that meet your business requirements.
  • Site tracking – Track your website visitors so you know exactly what they’re looking for and can capture them before they disappear for good.
  • Price – And all of this for an affordable price. Sounds Impressive to us!

The costs for marketing automation software depend on a number of factors. These include the following:

  • Which program you choose – As each one has its own pricing structure, this can change the costs significantly for your business depending upon your needs.
  • The features you require – Site tracking, event tracking, automation map, attribution and split action for testing. There’s a number of different features available with marketing automation, but do you need them all? The more you get, the higher up the product tiers you go, which will increase the cost of the software.
  • The size of your lists – The more subscribers you have in your list, typically speaking, the more expensive the cost of your automation software will be. Of course, this does still depend on the different features you require and the program you use.
  • How you pay – A lot of software providers will offer a discount if you choose to pay annually instead of monthly.

Before you choose which automation software to choose, it’s best to speak to with Impressive. Our experts will be able to assess the data you need to track and determine the right program and features list to suit your needs.