“SEO is evolving, but the fundamentals remain—clear structure, strong authority, and deep intent satisfaction. The difference now is where that visibility needs to happen.” – Nik Vujic
Nik Vujic is the founder of GetStuffDigital, a search-focused SEO agency that works closely with startups to help them dominate their niche through modern, platform-aware SEO strategies. Known for his deep curiosity and hands-on research, Nik blends technical SEO with multi-platform visibility, content structuring, and brand-building to ensure his clients are found—whether on Google, Quora, Read.AI, or LLM-driven platforms like ChatGPT. He’s an outspoken advocate for what he calls “Search Everywhere Optimization,” where content meets intent across the web.
Episode Summary
In this episode of SEO Success Stories, host Russ Macumber sits down with returning guest Nik Vujic, founder of GetStuffDigital, to explore how SEO is evolving in the age of Large Language Models (LLMs). Nik breaks down how his agency helps startups gain search visibility not just on Google, but across platforms like Read.AI, Quora, and even social media—where LLMs are increasingly sourcing data. He shares actionable insights from his research on LLM citation patterns, reveals practical tips for optimizing structured content, and emphasizes why traditional SEO principles still matter—now more than ever.
Key Takeaways
- LLM SEO is real—but it’s not what most people think. It’s about visibility in trusted sources like Wikipedia, Read.AI, and Quora.
- Search is now multi-platform: Brands must optimize not only for Google but also for ecosystems that power LLMs and conversational AI.
- Structured content is key: Writing for humans but structuring for machines (with headings, short paragraphs, clear semantics) boosts LLM recognition.
- Transparency builds authority: Brands that openly share product details, reviews, and comparisons perform better across all search types.
- Social media helps indirectly: While not indexed, rich content on social platforms boosts brand lift, intent satisfaction, and multi-channel relevance.
- Digital PR with data-driven research leads to credible mentions, improving both traditional SEO and LLM citations.
Timestamped Summary
- 00:11 – Intro by Russ; welcomes returning guest Nik Vujic.
- 01:30 – Recap of Nik’s last episode on Webflow SEO; introduces today’s topic: LLM visibility.
- 03:05 – Nik’s agency evolution: GetStuffDigital formalized to focus on startup SEO.
- 05:18 – Why Nik prefers working with startups: deeper involvement, growth alongside clients, and milestone-based collaboration.
- 07:58 – Services offered: full-stack SEO support including content creation, social media presence, and Quora/Read.AI outreach.
- 10:00 – Why presence on Read.AI, Quora, and Wikipedia matters for LLM optimization.
- 13:50 – Manual research process used to identify which platforms LLMs cite most often.
- 16:40 – The limits of tools like SEMrush and why LLM analysis requires common sense and observation.
- 18:12 – Different LLMs source from different platforms (e.g., Grok → Twitter/X, Google → YouTube); optimize content accordingly.
- 21:16 – Social media strategy: serve the ideal customer profile (ICP), not just algorithms.
- 24:27 – Nik’s study on LLMs: how visibility is influenced by structured data, transparency, and content depth.
- 30:11 – Entity optimization, content architecture, and avoiding “cheap” tactics like empty anti-marketing comparisons.
- 34:20 – What LLMs favor: schemas, entity-rich pages, concise and semantic content, and authoritative mentions.
- 39:50 – Nik’s approach to link building: digital PR, listicles, G2, custom outreach, and leveraging free review platforms.
- 42:30 – Building credibility through original research to gain press coverage and LLM citations.
- 44:00 – Wrap-up; Nik encourages listeners to focus on fundamentals and visibility across the entire search ecosystem.
- 44:46 – Where to find Nik: LinkedIn and the GetStuffDigital website.
