Podcast: Play in new window | Download
If you’re a B2B business, it’s your time to shine on the professional networking platform with content that connects.
Algorithm changes used to be big occurrences that threw businesses off balance. Now, they’re an expected occurrence that agencies are fully prepared for. But what if we could go back to a simpler time when your page performance wasn’t based on the penny in your ads manager, but the content of your page? Such a magical place still exists. It’s called LinkedIn.
“…[Unlike Facebook and Instagram] there’s amazing organic reach still available on LinkedIn. If you’re a business, you have no excuse not to be on there” – Lisa Teh
Meet Rob and Lisa
In today’s episode you’ll have the pleasure of listening to the croon of Rob Tadros, Impressive’s Founder and CEO, as well and the sweet melodic musings of CODI Agency’s Lisa Teh, their fearless leader and LinkedIn evangelist who is empowering B2Bs to stand out from their competitors and succeed.
The two cover some incredible professional tips that’ll help you become a LinkedIn thought-leader, while also sharing with you some amazing habits that’ll improve your professional life, i.e. having morning dumps (don’t worry, the podcast will explain that these actually are!).
The conversation covers:
- The organic reach of LinkedIn (1:53)
- LinkedIn best practice (2:52)
- The Morning Dump (4:55)
- Content types and hacks (6:00)
- Reaching out and connecting with leads (8:30)
- Advertising vs. Organic Linkedin posting (9:30)
- Profile optimisation (11:00)
- Shout out to Alex Louey (12:00)
- SEO and LinkedIn (14:00)
- Tactical linking on LinkedIn (15:00)
- The power of personalisation (17:00)
- Bots on LinkedIn (18:15)
Connect With Us
If you’re a bit too shy to connect with us on LinkedIn, feel free to give us a ring (1300 462 115) or even email us at firstname.lastname@example.org. We’re keen to find out what you gleaned from this podcast or even about the things you’ve been doing on LinkedIn that have helped you.
Also, feel free to sign up to our fortnightly podcasts on iTunes of Stitcher for more industry tips and tricks concerning all things digital.