42%
increase in revenue Quarter on Quarter
10%
increase in ROAS Quarter on Quarter
The Client
Stay Onera is a one-of-a-kind resort in Wimberley, Texas, offering carefully designed accommodations surrounded by nature. From modern treehouses to hillside cabins, each stay gives guests privacy, comfort, and expansive views of the Texas Hill Country. Located just outside Austin, it’s a perfect setting for romantic getaways, retreats, and special occasions. We manage their Google Ads campaigns in Texas for the Wimberley location.
The Challenge
In early 2025, Stay Onera set out to boost bookings, improve visibility in search, and increase revenue through paid media. While performance was steady, they needed to reach new audiences and improve efficiency beyond branded traffic. The challenge was to scale paid search while keeping costs under control and integrating seamlessly with other channels like Meta Ads.
The Strategy
We executed a full-funnel Google Ads management strategy in Texas focused on performance optimization, new customer acquisition, and top-of-funnel growth.
Our SEM agency team collaborated closely with their Meta Ads strategy to ensure consistent messaging and cross-platform alignment.
A key part of our approach included demand generation and retargeting efforts that helped uncover new audience signals and reduce cost per conversion. Our tracking team also implemented advanced conversion tracking by connecting Stay Onera’s Cloudbeds booking platform to Google Ads via Google Tag Manager. In addition, we’ve now expanded our scope to include Google Hotel Ads management to improve visibility and direct booking volume further
The Results
While increasing ad spend by only 28% during this quarter, we achieved strong, cost-efficient performance improvements:
+42.20% increase in revenue quarter over quarter
+10.82% increase in ROAS quarter over quarter
+44% increase in total conversions
11% decrease in cost per conversion
+25.39% increase in impressions
+6.20% increase in clicks
This outcome reflects the value of integrated, growth-focused SEM management, supporting long-term revenue and efficiency goals.
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Austin’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how it relates to your objectives.
ROI projections
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
