“The mix of psychology, technology, and marketing is what I love most about SEO. It’s about understanding human behavior while navigating the technical landscape to achieve business goals.” – JP Garbaccio
JP Garbaccio is a Manchester-based technical SEO expert with a rich background in psychology, branding, and marketing. With over eight years in digital marketing and six years specializing in SEO, JP has worked on groundbreaking campaigns, including an award-winning project for ARH Custom, one of the largest Harley-Davidson custom parts providers in the UK. His unique approach blends technical expertise with psychological insights, making him a leader in crafting SEO strategies that drive impactful results.
Episode Summary
In this episode of SEO Success Stories, host Russ Macumber chats with JP Garbaccio, an accomplished technical SEO professional. JP shares his journey from brand strategist to SEO expert, discussing the challenges and opportunities in the evolving SEO landscape, particularly in 2024. The conversation dives into AI’s role in SEO, strategies for e-commerce optimization, and a case study on transforming ARH Custom’s online presence. JP also highlights the importance of aligning technical SEO with business goals and reflects on his favorite tools, techniques, and industry mentors.
Key Takeaways
- AI and Complexity: AI is reshaping SEO, adding layers of complexity that demand adaptability and clear communication with stakeholders.
- Hierarchy Optimization: Building a well-structured website hierarchy is crucial for improved crawlability and user experience.
- Journey Shorteners: Innovative tools, like license plate matchers for personalized product suggestions, can enhance user experience and boost revenue.
- Collaboration Matters: Strong relationships with developers and clients are key to successful SEO implementation.
- Continuous Learning: Combining technical skills with marketing psychology can unlock new levels of SEO success.
Timestamped Summary
- 0:11-1:17: Introduction to the podcast and guest JP Garbaccio.
- 2:38-5:04: JP discusses AI’s impact on SEO and the challenges it presents.
- 5:14-9:06: JP’s journey from psychology and branding to a full-time SEO role.
- 10:36-12:38: Working with global brands and the differences between small businesses and large enterprises.
- 15:25-23:23: Case study on ARH Custom: restructuring a website hierarchy and implementing SEO strategies that increased organic revenue by 75%.
- 24:44-30:40: Overcoming technical challenges, the importance of soft skills in SEO, and journey-shortening innovations.
- 30:40-31:23: Discussion on ROI-focused SEO strategies and the intersection of SEO and business.
- 31:23-32:45: Quickfire questions on SEO tools, techniques, and personal preferences.
