Bella Hadid will walk exclusively for our client Misha Collection at Mercedes-Benz Fashion Week.
ImpressIve is excited to announce that 19-year-old model Bella Hadid is headed to Australia for Mercedes-Benz Fashion Week in May.
Hadid has been named the face of Australian brand Misha Collection’s resort ’17 campaign and newest line, Misha Gold. Hadid, who is part of modellings new guard and was just signed by agency powerhouse IMG, will both open and close the brand’s runway show at Carriageworks on May 16.
“Bella was always my number one choice,”
Misha Collection’s creative director Michelle Aznavorian told Vogue over the phone.
“She’s just got such a timeless, elegant and a very high fashion look. We chose Bella as the face of Misha as we are launching our new Misha Gold collection which is a more elevated line with a higher price point. We’re getting everything manufactured in Australia and we’re using all Italian, German and Japanese fabrics so we wanted to collaborate with a beautiful face.”
The line, which carries an average retail price of approximately $300, is carried in specialty boutiques throughout Australia but has a presence among the majors in America, where it can be found at department stores Neiman Marcus and Nordstrom as well as Dash — the chain of contemporary boutiques famously owned by Hadid family friends the Kardashians.
ImpressIve will be attending Australia Fashion Week, and are excited to channel the forthcoming partnership through the digital work that is planned.
Read further information on this news via vogue.com.au