It’s an ancient myth that Google remarketing is bad for brands. In today’s digital age where it’s easy for customers to drip off at all stages of the funnel, you need a way to round up those people that fell off and bring them back in your eyesight. Remarketing increases the impressions of your business, builds trust and reminds a customer why they were interested to begin with.

Most brands already advertise on Google, so all we’d need to do is add some code to your website. This pixel, or “tag” uses browser cookies to add visitors to your remarketed list. For more defined categories and personalized marketing, we can customize this code for you.

Costs vary depending on each individual campaign and how it fits into your overall digital strategy. That said, Google retargeting is one of the most cost-effective ways to improve your CRO, so speak to our team and get a free quote today.

If you’re not familiar with coding, consider passing this task onto a web developer. Otherwise, you can add the global site tag for remarketing to your website. This block of code gets to work adding website visitors to your remarketing lists. You may come across some challenges or restrictions, so speak to an expert to be sure you’re getting it right.

eCommerce sites are some of the biggest retargeting advocates. If you’re using Magento, you want to capture the customers that viewed, or added products to bag, but didn’t click “buy”. You can make use of Magento’s Google Analytics tracking code to do this or add a custom code in all Magento pages using the “Miscellaneous Scripts” option in admin settings.

Remarketing on Google Ads runs using lists. These lists contain your audiences, divided into groups based on their demographics and other selectors. You can create lists based on a visitor’s time on site, the product page they visited and geographic targeting. This allows for more narrow targeting, so users see the ads most relevant to them.

Dynamic ads take your remarketing up another level. This is where we show users ads that are solely based on the products or services they showed interest in. It offers a more tailored campaign compared to generic, broader remarketing. Unless otherwise specified, Impressive chooses to implement dynamic retargeting to get the most out of your campaign.

We use Google Ads for remarketing to show static images, videos and responsive ads across Google Display Network and Google Search Network. Strengthen your PPC campaign with Ads retargeting tactics.