40%
increase in top 3 rankings
83%
growth in AI & SERP features
The Client
Enchanting Engagements
is a premium proposal and elopement planning company specializing in creating unforgettable moments. From rooftop proposals in New York City to intimate elopements, their services cater to couples seeking a luxury, white-glove experience. In 2025, the brand expanded operations to Houston, TX, introducing new local offerings and packages to a growing audience.
The Challenge
Enchanting Engagements, a luxury proposal and elopement planning company, faced a critical turning point in 2025. They needed to:
- Migrate to a new website without losing organic performance.
- Expand their service areas beyond New York City to Houston, growing their reach into new, competitive markets.
- Navigate a major Google algorithm update that disrupted rankings across the events and wedding industry.
Maintaining keyword visibility during this period was essential, the business relies heavily on organic search to attract clients planning proposals and elopements.
The Strategy
Our team worked closely with Enchanting Engagements to build a phased, resilient SEO plan:
- Zero-Loss SEO Migration
- Full URL mapping to preserve equity.
- Redirect strategy to consolidate authority and avoid cannibalization.
- Technical SEO cleanup (duplicate meta tags, site speed, structured data).
- Content Expansion & Optimization
- Refreshed copy on key proposal and elopement pages to better match search intent.
- Added FAQ sections and internal links to strengthen topical authority.
- Created new location-specific pages for Houston and surrounding areas.
- Algorithm Update Response
- Conducted rapid audits to identify impacted pages.
The Results
Keyword Growth (May – September 2025)
- 15.8% growth in organic traffic
- 40% increase in top 3 rankings
- 83% growth in AI & SERP features
The Takeaway
Enchanting Engagements emerged stronger post-migration and algorithm update, with a broader keyword footprint and more high-value rankings. This growth positions them to capture engaged couples in both NYC and Houston, driving consistent growth.
Impressive can help your multi location business, contact us to get started.
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A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
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ROI projections
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