Why is Google reviews management important for my business?

Managing your Google reviews is crucial to protecting your website’s bottom line in the digital era. More people than ever are relying on reviews to help them make a decision about who to shop with, so ensure that yours present the most accurate and positive view of your company possible. Google reviews appear prominently on search results next to your business name and are often a make or break moment for potential customers. If you’re searching for a plumber, and two are rated over 4.5 stars and one is below 3.0, you’re going to call the first two and forget you ever saw the third. Ensuring that your rating is as high as possible allows you to clear that first, vital hurdle on the way to an enquiry. Secondly, Google reviews are given significant weight in rankings. For local SEO campaigns, a business’ ranking can make the difference between prominent placement on the Local Pack – complete with one-click call functionality on mobile – and being buried on page two, three or ten.

How long do Google My Business reviews stay up on my business listing?

Google does not automatically delete reviews after a certain period of time. With reviews being such a key part of how potential customers judge a business, Google has ensured that legitimate reviews persist online for as long as possible. To delete a Google review, the shop owner must flag the review and prove that it is fake or inappropriate to Google’s moderation team, who will then remove or hide the review at their discretion. Additionally, it’s not possible for businesses to simply close their Google My Business page and have the reviews disappear. Once a Google My Business page has been created, it’s almost impossible to simply delete. Even marking the business as ‘Permanently Closed’ doesn’t delete the reviews, meaning business owners cannot simply recreate their Google My Business page under a slightly different trading name.

Will having bad Google My Business reviews hurt my keyword rankings?

Bad quality Google reviews can have a definite negative impact on your keyword rankings, especially in your local area. Studies by SEO technicians have determined that Google places significant weight on a business’ reviews when determining where to display them in the results page. They play an even greater role in determining who shows up in the coveted three Local Pack spots. A large number of bad reviews will definitely hurt your keyword rankings, but with unhappy customers more likely to leave a review than happy customers, it can be hard to start rebuilding your score. Impressive can consult with you on a range of tactics and strategies to encourage happy customers to leave reviews – talk to us today.

How long does Google reviews reputation repair take?

Repairing a Google reviews reputation takes time, effort and a clear strategy tailored to your needs. Every business and every business’ reputation is unique and requires a unique approach, which will affect how long the reputation repair process takes. For businesses with severely damaged reputations, full repair could take as long as year. But even for businesses that are already reasonably well-positioned, it can be months before they begin to see the results they want from the campaign. This is largely because Google reviews reputation management requires changing the behaviour of individual customers, encouraging them to leave good reviews when they have a positive experience with your business.

Can I have content replaced instead of being removed?

In most cases, this will be the only option. Google will only remove a review if it violates one of four guidelines – it’s spam or fake content, it’s off-topic, it’s illegal/offensive/sexually explicit, or it’s a conflict of interest (from a current or former employer or employee, or from a competitor). Instead, you should rely on a quick response and some good customer service to get the review replaced. You yourself cannot edit the review, but if you’re able to comprehensively address the customer’s complaints and rectify the situation, they may be willing – but are under no obligation to – change their review. In those cases, the best you can do is present your side of the story as a response to their review. Impressive can help you monitor for bad reviews and draft an appropriate response.

What could happen if I do not engage with unhappy clients?

Choosing not to engage with unhappy clients is effectively giving them licence to say whatever they want about your business. Replacing or removing Google reviews is possible, but this is a process that you have to be involved in. With hundreds of millions of users writing billions of reviews, there’s no way Google is policing review content by themselves. Business owners are required to initiate the process by flagging fake or inappropriate reviews. More generally, choosing not to engage with unhappy clients sends the message to potential customers that you are disconnected from them. A reviews page where the owner is thanking people for writing good reviews and proactively and constructively responding to bad ones sends the message to potential customers that this is an owner who cares about fostering good relationships.

PPC Agency Houston | Google Ads & Online Advertising

TAILORED CAMPAIGNS FOR YOUR HOUSTON BUSINESS

Your business is one of a kind, so it only makes sense to create a Google Ads strategy that will set you apart. At Impress!ve, we will sit down with you and understand what makes your business unique and customize PPC campaigns that will increase traffic and convert those clicks into sales.

Google is the most used search engine globally, so if you’re not investing in Google Ads, you’re missing out on a lot of opportunities. By working with the PPC experts, your PPC management is in good hands.

WHAT IS PAY PER CLICK (PPC) MARKETING?

One of the most effective digital marketing strategies is Pay Per Click (PPC). What makes it different from other online advertising is that instead of paying per impressions, you only pay when someone clicks on your ad, saving your marketing spend. It is incredibly powerful for driving website traffic and increasing sales. For extraordinary results and ROI, partner up with Impress!ve.

WORK WITH A GOOGLE PREMIER PARTNER AGENCY

Impress!ve is proudly certified by the world’s largest search engine. By delivering outstanding results to our clients, we’ve not only proven that we’re the best PPC company in Houston but we’ve been recognized by Google with the highest partner certification possible. When you work with the Ads specialists, you can be confident that your business is taken care of.

SO, WHAT DO YOU GET OUT OF IT?

Custom Google Ads campaigns

The key to success is setting yourself apart from the competition, so we’re here to create personalized campaigns uniquely suited to your business and will help you reach your full potential.

Local PPC management in Houston

Not only do we offer our PPC services in Houston but if you’re looking for PPC management in Dallas, Austin, or San Antonio, we’ve got you covered too.

Business growth

Organic traffic can only do so much, unlocking the power of Google Ads marketing will show you phenomenal results – boosting traffic and sales.

Support throughout the process

We’re here to help you every step of the way. We take on the most challenging parts by creating, implementing and managing your PPC campaign.

Extra time on your hands

By choosing to work with the Ads experts, you can trust us to take care of your PPC campaigns while you direct your efforts to growing your business.

LET’S CHAT

Ready to unlock the potential of PPC marketing? We’re ready to show you the results. Contact the local PPC experts in Houston. Our digital marketing agency in Houston specializes in a range of services so if you’re looking to grow your social media or SEO strategy, we can also assist you with that.

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+ 192%

increase in bookings YoY

+ 180%

increase in revenue YoY

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American Home Fitness × Impressive Digital – SERP Growth Leads To Revenue Case Study

+ 47%

growth in revenue

+ 143%

increase in total SERP presence

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ReserveBar × Impressive Digital – Zero‑Loss SEO Migration Case Study

+ 5%

uplift in month 1 sessions

+ 20%

growth in organic sessions 90 days post migration

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+ 160%

Increase in leads generated YoY

+ 65%

Decrease in CPA YoY

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+ 151%

Over ROAS Projections

+ 16.28X

ROAS

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A US Search Award finalist SEO and paid media campaign took Top Fitness from flat growth to a major boost in revenue

+ 26.66%

Revenue increase of YoY

+ 102%

Paid Search Revenue increased when compared to the previous 3 months.

+ 30.80%

eCommerce Conversion rate for paid search increased by

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A consistent paid media strategy that brought France Luxe over 10x roas month after month

+ 15x

Return on ad spend

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Hit your Goals

Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Australia’s marketing talent who use tools, not shortcuts. Here’s how we do it.

A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.

- Google Ads work by targeting keywords relevant to your business. In order to get your ads in the highest positions of the search results, Google ranks your bid (amount you’re willing to pay per click) against competitors who are trying to compete for the same search terms. When the keyword is searched, the ad with the highest bid will allow your ad to appear in the most visible position.
- Google Ads is an effective digital marketing strategy for any eCommerce business that wants to drive online traffic and sales. With Google being the most used search engine globally, ads are able to reach a wide audience, generating leads, awareness and conversions. If you own a business and want a clear way to monitor performance, Ads is perfect for you.
- That depends on you and your marketing budget. At Impress!ve, you are working with the most talented PPC specialists so we can create an effective campaign no matter what your constraints are. All you have to do is choose your maximum spend you want to pay per click, and Google will use up to 20% above that amount for the best ROI.

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TAILORED CAMPAIGNS FOR YOUR HOUSTON BUSINESS

WHAT IS PAY PER CLICK (PPC) MARKETING?

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