SEO Content Writing Services and Content Creation

Content Writing Services page Artboard 97

Skinny pages are out; thick content is in.

We all know that Google loves and recommends content-heavy pages, but you still need to be smart with what goes on your website.

That means no babble – and no BS!

The Impressive content team carefully craft every sentence to grab a user’s attention and ultimately sell your product or service. Intertwining creativity with technical SEO techniques is the force you need to push each customer further down the funnel.

With the perfect balance of direct-response copy and informative text, we grab every opportunity to reach out to your customers with both hands.

Only 22% of businesses worldwide claim to be satisfied with their conversion rate. That means the majority of businesses are doing something wrong.

We make sure 100% of our clients are satisfied, which is why we’re a leading local and international SEO agency.

Want a one-on-one conversation with our specialist consultant?

Let’s talk content!

Are You Being Heard

Experienced Web Content Writer Artboard 98

Churning out website copy is all well and good – but who is listening?

Marketers are spending more and more money each year on content, because the enormity of its importance is finally settling in. 61% of these marketers report experiencing challenges from SEO and search marketing…. That’s where we come in.

Creating unique, quality copy reaps rewards in 3 stages:

Attracting traffic
Engaging readers
Turning them into customers

With every brief put in front of us, we pride ourselves on creativity and that all-converting balance of quality and quantity.

SEO Writing Created for your Users, not Just Machines

Keywords continue to be the seeds of your strategy.

But, overfill your content with key phrases, and the garden becomes overgrown. No one – especially not Google – wants to fight through weeds to find what they’re looking for.

Our SEO content writing services are designed to strike the right chords with your users and search engines. Our skilled copywriters work closely with the SEO team to determine the best methods for getting your site to rank and bring in qualified traffic.

Taking into account page length, keyword density, your internal linking structure, page layout and the right headings, leave the leads to us.

A Content Agency that Lets the Results do the Talking

We love a good yabbering as much as the next person and we could brag about how awesome our copywriters are, but we let the results do that for us.

Our clients are consistently thrilled with our copywriting services because we get that magic formula right every time:

Speedy turnaround
As many amendments as you want
SEO-driven copy
Cost-effective services
Part of a full-scale strategy

Shall we Write your Success Story?

Impressive content writing agency Artboard 101

You want a wider audience to market to, right? Make Impressive your digital storyteller.

We’re ready to maximize your web pages so they’re a magnet to users, complete with the narrative that persuades them to make an enquiry or complete a sale. Unlike other agencies that rave about rankings, our end goal is making you money.

Offering powerful content writing services all around the US, we get your conversion rate up to scratch.

Speak to us now for copy that engages, excites and converts!

Copywriting Services FAQs

What Does Content Writing Mean?

Content writing is the online copy that usually describes a product or service, in order to promote it and encourage sales or conversions. It usually incorporates keywords specified by an SEO specialist, in order to help the page housing the content to rank higher on Google search results.

Is Content Writing the Same as Copywriting?

There is often confusion between the terms “content writing” and “copywriting”, which is understandable; the two are highly interlinked. That said, there are some ways to make a distinction and ensure you’re using the correct term. “Content marketing” refers to the ongoing creation of original, long-form content such as blog posts or eBooks. It’s intended to provide entertainment or information to readers, and place the brand as an industry expert. “Copywriting” on the other hand, refers to short-form features such as headlines and meta-descriptions. Often, it’s acceptable to use the terms interchangeably.

How to do Content Writing for Websites

Quality, effective content writing takes time to perfect. Copywriters should be knowledgeable in the area of SEO, or at least have access to SEO specialists they can get assistance from. SEO is the foundation of content writing, but it’s also important that the writer is able to craft digestible and engaging copy, to keep readers interested. In short, it’s about finding the balance between appealing to search engines and appealing to humans.

What does Content Writing Include?

Content writing is the umbrella term for all promotional copy that’s created for a specific audience and context. It is usually just one aspect of a digital marketing strategy, that might also include SEO and social media marketing, for example. Content writing includes headlines, meta-descriptions, paragraphs, keywords and anchor text for internal linking. You’ll find content writing on websites in the form of blog posts or product descriptions, but social media posts are also classed as content.

What does SEO Content Writing Mean?

It’s important that content is optimized for search engines so it ranks higher and can be more easily found by relevant users. SEO content writing is created for the purpose of bringing more traffic to a website, so is woven with a healthy keyword density and internal linking. It’s important to engage a specialist when it comes to SEO content writing, as it can be a delicate process and when done wrong, can negatively affect a site’s ranking.

How Much does Content Writing Cost?

The rates of content writing varies depending on the quality of the writer you engage with. Content writing is an embedded part of our services at Impressive, so pricing varies depending on your overall strategy and whether you need a landing page, blog post, SEO content writing or something else. Speak to our strategists if you’d like a quote.

How to Improve Content Writing

If you’re a naturally talented writer, you’ll find content writing comes more easily to you. However, you can’t rest on your talents as online writing is a different ballgame to non-digital copy, so practice will improve your skills substantially. Ensure you are creating content for your target audience, and use an online reading test to ensure the right people will be able to easily consume your content. As a basic guide, use short sentences with clear headings and use the active voice, rather than passive, wherever possible. Remember to write as though you’re addressing one person rather than a large customer base for more personalization.

Is Content Writing Important?

The importance of content writing is becoming more and more understood by every business owner. Without it, your website would be empty, which is devastating for SEO, leading to an extremely high bounce rate. It will not provide the information your potential customers need and you’ll seem unprofessional. It’s been known to increase conversion rate by as much as 113, so yes, we think it’s very important!

Talk about a Tailored SEO Content Writing Service

Get in touch today!

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                    "content": "<h2><b>What Does Content Writing Mean?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Content writing is the online copy that usually describes a product or service, in order to promote it and encourage sales or conversions. It usually incorporates keywords specified by an SEO specialist, in order to help the page housing the content to rank higher on Google search results. <\/span><\/p>\n<h3><\/h3>\n<h2><b>Is Content Writing the Same as Copywriting?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is often confusion between the terms \u201ccontent writing\u201d and \u201ccopywriting\u201d, which is understandable; the two are highly interlinked. That said, there are some ways to make a distinction and ensure you\u2019re using the correct term. \u201cContent marketing\u201d refers to the ongoing creation of original, long-form content such as blog posts or eBooks. It\u2019s intended to provide entertainment or information to readers, and place the brand as an industry expert. \u201cCopywriting\u201d on the other hand, refers to short-form features such as headlines and meta-descriptions. Often, it\u2019s acceptable to use the terms interchangeably. <\/span><\/p>\n<h3><\/h3>\n<h2><b>How to do Content Writing for Websites<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Quality, effective content writing takes time to perfect. Copywriters should be knowledgeable in the area of SEO, or at least have access to SEO specialists they can get assistance from. SEO is the foundation of content writing, but it\u2019s also important that the writer is able to craft digestible and engaging copy, to keep readers interested. In short, it\u2019s about finding the balance between appealing to search engines and appealing to humans.<\/span><\/p>\n<h3><\/h3>\n<h2><b>What does Content Writing Include?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Content writing is the umbrella term for all promotional copy that\u2019s created for a specific audience and context. It is usually just one aspect of a digital marketing strategy, that might also include SEO and social media marketing, for example. Content writing includes headlines, meta-descriptions, paragraphs, keywords and anchor text for internal linking. You\u2019ll find content writing on websites in the form of blog posts or product descriptions, but social media posts are also classed as content.<\/span><\/p>\n",
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Pep Karalus

01:27 07 Mar 18

Thank you to Rob and the team for putting together my Website!!! I love it and I have had nothing but amazing feedback from clients. Navigating all pages and a basic (classy) design is ON POINT, to be guided by Rob has been a blessing, he has your best interests at heart. The whole process from understanding my own product to how it should be delivered on a screen/web/ net. Rob has been amazing , following up and making sure I am happy with each step along the way. I highly recommend his team for any digital / marketing services. With out Robs touch we certainly wouldnt able to deliver what we have! Please if you have a business and stuck for ideas - Get in contact with Rob ! Thank you Impressive team !

Tom Doer

22:41 27 Feb 18

An agency with great charisma that is willing to go the extra mile. As a referred client, we''re very happy with their monthly efforts and look forward to the next set of goal completions! Rob's (Director) leadership and Caleb's (Account Manager) enthusiasm meets their knowledge base to combine for a high quality service. Happy to recommend Impressive Digital Agency to other potential clients.

Jessi Milham

21:18 12 Feb 18

Matt & the team have been so enthusiastic and sincerely want our business to succeed. They have created effective & in-depth campaigns for us which has clearly increased our revenue since working with them! It's also relieving knowing we have an entire EXPERIENCED team helping us with our Facebook Ads - we would have otherwise wasted too much time & money trying to fumble our way through. Thanks guys!

Chris Fallon

23:42 24 Feb 18

Have just started with Impressive and the results have been positive already. The team explained everything clearly and allowed me to ask questions without feeling foolish. Great job so far.

MEI App

10:16 28 Feb 18

The team at Impressive Digital are seriously full of talent! And has helped boost traffic to my site and grow sales. Satisfied customer! Thanks Caleb and team.

dannyonez

10:59 30 Apr 18

The team at Impressive have been fantastic at getting my business results. I have actually had to ask them to pause my ads as I can't keep up with the leads. Caleb and the team are always available for a chat and are incredibly knowledgeable.

Andrew barlas

02:09 20 Apr 18

I was referred to Impressive after being with numerous agencies and within 4-5 weeks of being this team I’ve had amazing enquiries and leads . Caleb was appointed my account manager from the get go, I must say it’s been really good to deal with someone who does not hide behind his screen and taken his advice on added services Once again good work Caleb and team . Thanks for restoring my faith in using digital marketing teams. Rob Tadros “your boy is good “

Andrew Saunders

12:10 02 Jun 18

I have really enjoyed working with impressive so far. I finally feel i am working with an agency that is honest and genuinely wants to see my business succeed and grow. The staff are experts in their field and they were accomodating to my needs. So far so good, and I am confident that will continue.

Finesse Detailing

08:52 07 Jun 18

Very positive. Sam was very helpful, enthusiastic and always got back to us as soon as he could. Our website looks amazing and glad we finally found impressive!

Taymor Mohseni

07:02 14 May 18

Fantastic team of pros and experts who get things done. They're super organised! Their teamwork and collaborative structure allowing you to follow along and track progress is very unique in the market.

Aaron Tunstall

03:57 29 May 18

Sam is the man. Good leads coming through. Keep it up lads. Give me more and I will score you 20 out of 10 next time!

Hannah Gilbertson

00:37 15 Nov 18

It was amazing working with Sami from Impress!ve. Sami was a pleasure to communicate with, very understanding when I had to delay actions from my side of things and was always willing to assist me, no matter what my query was. I would recommend Impress!ve and Sami to any of my contacts that are on the lookout for assistance with SEO / Google Adwords / basic website creation.

Michael Brown

01:43 15 Nov 18

Highly recommend Impressive, we continue to get amazing SEO results. The team are attentive and very professional

Oliver Parsons

04:08 15 Nov 18

Highly recommend using the Impressive team to help develop a digital marketing strategy for your business. Friendly and knowledgeable staff that are up to date with this ever evolving industry.

Steve Fogg

05:23 15 Nov 18

I'm a current client of Impressive and I've been happy with their service and more importantly the results they are delivering. Thank YOU! Sami and team.

Sheldon D'Souza

23:20 15 Nov 18

Would definitely recommend Impressive for your business needs. Sami is a gun and very passionate and takes a lot of pride in his work. The work they did for us even earned them an award for the highest increase in adwords for 2018. Congratulations to the team and looking forward to a mutually beneficial relationship

Sam Hayes

00:41 23 Nov 18

Impressive really helped to shape our early brand social direction and campaign execution. We always started with the intention to bring take our social media in house and Impressive helped to develop our own internal capability whilst still delivering great campaigns.

Louise Spindler

04:37 30 Nov 18

We recently started working with Caleb and the team at Impressive to work on our SEO and google ads. They’re super responsive and have captured the essence of our business with the amazing copy they’ve written, I wish I could write like that, but I can’t, so I get these guys to do it. Don’t waste your time trying to figure it out yourself, get the Impressive team to look after you! 👍🏻

Matthew Jean

03:45 30 Nov 18

Impressive have been great to deal with, regular updates and great service. Ranking higher and higher on google each month for more and more key words and locations. Would recommend the services

Giovanna Gonzalez

22:13 17 Jan 19

I would highly recommend Impressive to anyone looking for SEO or digital marketing strategy. The team is very knowledgable, responsive, easy to work with and deliver results!

sebnem bulan-worth

07:30 13 Mar 19

High Price, Low quality of service and No Leads. Not "impressed" with "impressive Digitals" Customer service and Business Ethics.Hiring an online marketing company was a big hard decision for me, considering that I am a small business with small budget. I am having a nightmare of Impressive digital due to lack of business ethics and poor customer service.How did I come to a decision to terminate Impressive' s services? Customer serviceMissing or being late on meeting dates and not following action itemsHalf completed job Not understanding my business and the service I provideDefensive emails from staff customer feedback reportsManagement not returning my calls or responding my emails Chasing people to do work and constant complaints rather than action wordsDeadlines or set action plans were not followedAnd of course sales - NO SALES OR LEADSAfter each meeting, I had to create an action plan to their staff to meet the deadlines and was still not meeting. After paying over a 2000 AUD you expect more service. (sorry each time I questioned that I received an email or phone call been informed weekly meetings that I attend, is service and they don't do this often) After paying you top of the range I have expectations. And when I questioned low quality ranking at google and inability to provide me service I received multiple defensive emails. On top of that Below are the conversions Impressive was calculating they are not even related with the work I do: Sex offers – from various emails SEO - offer from other SEO services Website design – offer website design/advertising servicesAlso when I have requested to end the services, explained why here is the email I received. Which literally states Impressive is trying to figure out SEO puzzle. After paying over $2000, I need to wait Impressive to figure out Google puzzle. Now let’s get back to outcome, they have been informed to stop any ad campaign they are conducting for me or work, the account is terminated with the last straw of the new designated Person’s missing her own deadlines. Now the company is still running ads campaign even though I told them not to and I am continually charged by google for the products I don’t have anymore. The nightmare seems like will never end. Dealing with Google on the one hand as I have no access to this ad campaign to stop, or can't change the credit card details. On the other hand dealing with Impressive Digital- as My google account is highjacked now I am being asked to pay poor customer service, lack of service, defensive emails, missing deadlines. It is like If you don't pay we won't give you access to resolve issues. Recommendations to other businesses think before you start working with Impressive Digital.

Emily Zambrano

23:20 25 Mar 19

It’s only been a few days since Impressive set up my google shopping campaign and sales are already coming in! So thrilled! Thanks for your work Marina and for getting me on board Christian! Love your work!

Chantelle Nguyen

04:09 29 Mar 19

The Impressive team have really taught me a lot about digital marketing. They are experts in what they do and our results have been outstanding since getting them on board. Their customer service & support is second to none- always getting back to me with answers and regular catch up meetings to ensure we're kept in the loop. It's a pleasure working with them!

Linenly Info

06:25 03 Apr 19

Our business had a 12-month SEO contract with Impressive Digital Marketing since early March 2019. For the past few weeks, during the initial setup phase, I was contacted three times to confirm the keywords list, asking for a business description and a benchmark report at the end.We are a bamboo bed linen brand in Australia. We only have three product pages on our website. However, it took over a week for them to do the keyword research and then send me a list including keywords like ‘bamboo pillow Australia’ and ‘buy bamboo pillow’ which were not relevant to what we are selling. It shocked me a bit but I thought that they would perform better in the following weeks.Secondly, the SEO team bulk submitted our business details to about 40 business directories through software that did not optimize for search results and did not look professional. I’ve attached a screenshot of one business listing so you will get an idea about their work quality.The last correspondence from them was at the end of March, in which a benchmark report was attached and I was told about the current keyword rankings and that the initial setup phase was finished and ready to go.At this point, I became certain my growing concerns about the quality of their service and their ability to provide the service as contractually obligated. I expressed these concerns to my account manager and he responded by sending me an email with several reports generated by different websites and software. These reports contained lots of technical statistics but little actual detail or actionable service to my business. Ironically, the website speed test report was generated on 31st of March which was the end of the initial setup phase. It means that they just generated this report in minutes after they saw my email with concerns. They always gave me a feeling that they were working hard on analyzing those reports so in this case I assume they may prefer to do it thoroughly in the second month or so. I have attached a list of the items they provided for the first month. In the month Impressive Digital Marketing worked on my account, the only results they provided was a list of keywords, 40 low quality business directory submissions via automated software, a few reports generated in minutes and a lot of exaggeration regarding their work.In my first meeting with Impressive Digital Marketing I requested they not change my settings for structured data in SEO manager as it would cause conflicts with another software. I was verbally guaranteed that I would be notified and receive confirmation regarding any setting changes related to the store. Unfortunately, someone changed it for me without permission and now all my product pages have lost those rich snippet contents such as reviews, price and stock level info embedded with organic search. If you are a shopify store owner you will understand the detrimental effect this has had on my website and business performance. Having paid the first monthly fee of several thousand dollars I requested an accounting of how much time their team had spent on my project. They kept avoiding answering it, only sending me tons of technical terms and work they’ve done so far (I’ve mentioned it in the attachments). I also made multiple requests to terminate the contract for cause given their failure to meet the contracted scope of work and, again, upon the negative impact to my Shopify website performance following the unapproved setting change. They continue to refuse my request and have spent more effort on keeping me locked into a 12-month commitment with them than they did on providing quality SEO services to me as contracted.I had high expectations for Impressive SEO but they failed me and I urge you to consider the risks to your business before entering into a contract with them. Hopefully it will save you the stress and damage my business has experienced.

Nuam Suan

06:31 23 Apr 19

We've been working with Sami and the team at Impressive for a few months now and the best thing about them, apart from their expertise, is their willingness to be flexible and to help and support your journey as a client - we are a little bit different as we are not an e-commerce site, but the team are putting in 110% and helping us lay the groundwork for long term success, ensuring we maximise our return from all our digital channels. Thank you Sami, we are really enjoying working with you all!

Honey & Co Boutique

09:02 09 May 19

An absolute pleasure to work with Impressive, leaders in the industry, personable and dedicated team of professionals.

Narelle Bailey

14:32 14 May 19

Marina and the team at Impressive Digital have been amazing to deal with. They strive to do their best for you the customer and pay attention to all of the important details. In a short time I have already seen a big improvement with regards to my business and I couldn’t be happier. I highly recommend them.

Elinor Moshe

00:20 21 May 19

A company that legitimately lives up to it's name - IMPRESSIVE! After only a brief conversation with Jane, my mind was blown at what this team could do for my business. I've never had a better first encounter with a business than I had with Impressive. They're not just a digital agency, they have the smarts of building businesses. If you're in the market for what's good for you, please call these guys.

Neil Bolton

01:41 24 May 19

We've been Impressive clients for about six months - and they're just that - impressive. Very smart, very driven (they drive me!) totally professional, and fun to deal with. I'm anticipating that we'll be increasing our spend with them over the next six months, simply because it will be worth it.

Anthony Edmonds

04:20 31 May 19

I run a small business and every dollar spent on SEO and Marketing is critical. Jane, Riley Sam McKerrow and the team have gone out of their way to ensure that we get the best return on investment. The results have been far superior to other digital agencies we've worked with.

Muhammad Adnan

13:25 15 Aug 19

impressive is life saver for any business small to a major the team does an amazing job to bring new business in for our business next level customer service and next level knowledge they bring to us and special thanks to Elise to provide a great service😊

Michael Kellam

02:48 29 Aug 19

Impressive has been great to do business with. Very friendly and professional. A shout out to Sam & Nish who I have had most of my dealings with, great guys and definitely recommend!

Susie Martin

10:06 10 Oct 19

I have been super impressed with the high level of communication and thorough explanations that have been provided to me throughout my time with Impressive. I have not been the most 'engaged' client to work with due to excessive workload issues at my end, but despite this, Impressive have continually managed to achieve exceptional results for our business. I look forward to continuing to work with the team into the future.

Ben Hodge

10:25 17 Oct 19

Nish from impressive digital really is impressive. His Fantastic ideas and professionalism has really boosted my business in the short 3 months and I really couldn’t recommend anyone else. Keep up the good work 100% recommend.

sharona short

20:55 25 Nov 19

thank you to Isabel and Nishaan for your great work.

Aaron Haynes

04:49 24 Jan 20

The name says it all. From first contact I found Impressive to be ... Impressive. I was skeptical about going with an agency as I like to be able to get ahold of my digital marketer but I can honestly say Impressive are a phone call or email away at any time. Very happy with the service.

lyonchupf .

14:59 24 Jan 20

I am one of their customers.They double charge my monthly fee (AUD$1000) but account manager not reply my call and email even their account departmemt. (Kelky Richardson) My account manager Nashaan Vigneswaran just send me one email and make one phone call to me at the beginning . After he send me to another account manager? (Therese Kaitler) She never willing to list my problem and keep force me to believe how Professional of their team and she is. As a SEO, they suppose help my business but they just give me more worries. I still have 5 months contract, pls pray for me. Very disappointed!Don't trust their reviews, sure is make up by their staffs.

Daniel Ebbett

07:01 27 Jan 20

The team Has been extremely professional and detailed on their delivery so far. I’ve been very impressed with the level of detail gone into understanding my business and formulating the best strategy going forward. Great communication and been kept up to date on what’s happening etc. Top notch service

Joel And Mick

04:10 29 Jan 20

Pleasure doing business with impressive, very informative and great guidance in my SEO. Special thanks to Nishaan who has been key to improving the number of calls I have been receiving and my knowledge of SEO for my small business. I would recommend Impressive to anyone.

Mike Sun

07:51 03 Mar 20

It was a amazing to deal with Impressive!! The best word to describe their service and profession is IMPRESSIVE!! It’s been a month since we work with impressive. It’s already showing great results. I can not be more thankful to work with the amazing team. They are responsible, professional and results driven. We can not wait to see further improvements with impressive. Thank you Millar, Deepa, Daniel and all impressive members for their awesome work. Best team ever!!

sophiarovira .

08:07 27 Feb 20

We have just signed with impressive and had Miller support us through the sign up. His communication was excellent and very professional. He was informative, transparent, answered ALOT of questions remaining solution focussed throughout the entire process. His communication was the best we’d come across and we had done a lot of research into other companies and I have a high attention to detail - I quizzed him on just about everything! Clearly he is an asset to the company - thanks so much Miller. We are really looking forward to our relationship with Impressive flourishing.

Nick Cooper

22:10 18 Mar 20

Definitely the best digital company I have come across. Thanks again Miller you have gone above and beyond for my business and the possible digital paths.

Reilly McHugh

00:17 17 Feb 20

Had been dealing with Russ Short from the Impress!ve digital team regarding our company's digital strategy. Russ was prompt to reach out and spent a lot of time understanding the business, asking loads of questions on our work, the industry, competitors - everything a good digital strategist should. You can tell he has vast experience in the field and really workable knowledge of digital marketing and how it relates to the success of your business. He was kind enough to check in on our team and looked out for our contractors in his own time during the flooding across NSW earlier this month. Russ is a genuine person and a fantastic professional, he is a great representation for the Impress!ve team and i highly recommend him to any company looking for a digital strategist that goes above and beyond.

Melinda

07:58 12 May 20

I engaged this company for 14 months, and during that time, they incorrectly had our Bridal Store under the category of Welding services (instead of wedding services) and we were also listed under Bicycle Shop (instead of Bridal Shop)! We were promised the world, and inquiries did not increase at all while with these guys. They didn't know what they were doing with our industry and should have said so from the get go. When mistakes were made and pointed out (which needed fair trading to be involved before they would acknowledge) they would not refund a cent, and instead offered to do a further campaign to try and make it up to us. I agreed.. and then, they ghosted us. The campaigns were never completed. What an absolute waste of time and money. The literally ran away with our funds, which I find bizarre as you seem to have so many good reviews on here, so why did you so badly drop the ball with us? Everyone makes mistakes, but a good judge of character is how to rectify them, and you couldn't get away from us fast enough.

Maulik Chaudhary

11:52 23 Apr 20

Recently, we started working with Impressive. Christian helped us to stategies the marketing and was one of the best onboardings. We started rolling out in few meetings. So far we are getting amazing results and credit goes to Nishaan who is gem in google ads. The best account manager who will be prompt in getting things done. Cheers!

craig violi

03:20 09 May 20

Russ Short gave me some great advice, would highly recommend

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